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1.
We are like that only understanding the logic of consumer India

by Bijapurkar, Rama.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Portfolio / Penguin Books India 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 B4W3 (4).

2.
Consumer behavior in action real-life applications for marketing managers

by Lantos, Geoffrey P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai Yes Dee Publishing Pvt. Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 L2C6 (1).

3.
Boom marketing to the ultimate power consumer--the baby boomer woman

by Brown, Mary | Orsnorn, Carol.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (American Management Association) 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 B7B6 (1).

4.
The Key to the C-suite what you need to know to sell successfully to top executives

by Nick, Michael J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (Amercan Management Association) 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.85 N4K3 (1).

5.
The Age curve how to profit from the coming demographic storm

by Gronbach, Kenneth W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (American Management Association) 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 G7A4 (1).

6.
Wiley international encyclopedia of marketing 7 vols. (v1.marketing strategy ; v2.marketing research ; v3.consumer behavior ; v4.advertising and integrated communication ; v5.product innovation and management ; v6.international marketing ; v7.cumulative index

by Sheth, Jagdish N (Ed.) | Malhotra, Naresh K (ED.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester, UK Wiley / John Wiley and Sons, Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 W4 (7).

7.
Dynamic marketing

by Ramteke, Anil M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Reliable Publishing House 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R2D9 (1).

8.
Brandwashed tricks companies use to manipulate our minds and persuade us to buy

by Lindstrom, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Crown Business 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 L4B7 (2).

9.
The Hidden wealth of customers realizing the untapped value of your most important asset

by Lee, Bill.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Review Press 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 L3H4 (1).

10.
Marketing management

by Kotler, Philip | Keller, Kevin Lane | Chernev, Alexander | Sheth, Jagdish N | Shainesh, G.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson India education Services Pvt. Ltd. 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K6M2 (4). Checked out (1).

11.
The Hummer and the mini navigating the contradictions of the new trend landscape

by Waters, Robyn.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Portfolio 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 W2H8 (1).

12.
Consumer behavior concepts and applications

by Loudon, David L | Della Bitta, Albert J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 1993Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 L6C6 (1).

13.
Winning behavior what the smartest, most successful companies do differently

by Bacon, Terry R | Pugh, David G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 B2W4 (1).

14.
Problems in marketing applying key concepts and techniques

by Moutinho, Luiz | Chien, Charles.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage Publications Ltd. 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M6P7 (1).

15.
Better business

by Poatsy, Mary Anne | Martin, Kendall.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice Hall 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658 P6B3 (1).

16.
Contagious why things catch on

by Berger, Jonah.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Simon & Schuster 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 B3C6 (1).

17.
Consumer behavior

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Dorling Kindersley (India) Pvt. Ltd. / Pentice Hall 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 S2C6 (1).

18.
Consumer behaviour and rural marketing in India Agrawal, Meenu

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi New Century Publications 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 A4C6 (1).

19.
Legend in marketing vol.1-8 v1. consumer behavior: conceptual foundations ; v2. consumer behavior: empirical research ; v3.visioning the future ; v4.international marketing ; v5.managerial marketing: the early years ; v6.managerial marketing: current thought ; v7.organizational buyer behavior ; v8.relationship marketing

by Sheth, Jagdish N | Krishnan, Balaji C (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications India Pvt.Ltd. 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S4L3 (8).

20.
Electronic commerce a managerial perspective

by Turban, Efraim | Lee, Jae | Viehland, dennis | King, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Dorling Kindersley (India) Pvt.Ltd. / Pearson Education 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 T8E5 (2).

21.
Consumer behavior and marketing strategy

by Peter, J Paul | Olson, Jerry C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2005Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 P3C6 (1).

22.
Why people (don't) buy: the go and stop signals

by Chakravarti, Amitav | Thomas, Manoj.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Houndmills, Basingstoke Hampshire New York, NY Palgrave Macmillan 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 C4W4 (1).

23.
The Hidden wealth of customers: realizing the untapped value of your most important asset

by Lee, Bill.

Publisher: Boston, MA Harvard Business Review Press 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 L3H4 (1).

24.
The Attention merchants: from daily newspaper to social media, how our time and attention is harvested and sold

by Wu, Tim.

Publisher: London Atlantic Books Ltd. 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 659.1 W8A8 (1).

25.
Marketing and mobile financial services: a global perspective on digital banking consumer behavior

by Shaikh, Aijaz A (Ed.) | Karjaluoto, Heikki (Ed.).

Publisher: London Routledge 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R6 (1).

26.
Marketing analytics statistical tools for marketing and consumer behavior using SPSS

by Marcos, Jose | Mesquita, Carvalho De | Kostelijk, Erik.

Publisher: Oxon, UK Routledge / Taylor & Francis 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1).

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