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1.
Marketing and mobile financial services: a global perspective on digital banking consumer behavior

by Shaikh, Aijaz A (Ed.) | Karjaluoto, Heikki (Ed.).

Publisher: London Routledge 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R6 (1).

2.
Consumer behaviour: applications in marketing

by East, Robert | Singh, Jaywant | Wright, Malcolm | Vanhuele, Marc.

Publisher: London Sage Publications Ltd. 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 E2C6 (1).

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