e-Marketing: improving marketing effectiveness in a digital world

By: McDonald, Malcolm
Contributor(s): Wilson, Hugh
Material type: TextTextPublisher: Delhi FT/Addison Wesley 2001Description: xv,163p.;incl.indexISBN: 8178082292Subject(s): e-Marketing | Marketing ManagementDDC classification: 658.8 M2E6
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Item type Current location Call number Status Date due Barcode
Books Books Ahmedabad (HO)
658.8 M2E6 (Browse shelf) Available 5791

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