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1.
Social media marketing: a strategic approach

by Barker, Melissa S | Barker, Donald I | Bormann, Nicholas F | Neher, Krista E.

Publisher: Delhi Cengage Learning India Pvt. Ltd. 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 B2S6 (1).

2.
Marketing 4.0: moving from traditional to dgital

by Kotler, Philip | Kartajaya, Hermawan | Setiawan, Iwan.

Edition: rep. Publisher: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K6M2 (1).

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