Global marketing: practical insights & international perspectives
By: Farrell, Carlyle
Material type: TextPublisher: London SAGE Publications Ltd 2015Description: viii,347p.incl.index,illust. PBISBN: 9781446252642Subject(s): Export marketing | Marketing | Global MarketingDDC classification: 658.84 F2G5Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Ahmedabad (HO) Book Section | 658.84 F2G5 (Browse shelf) | Available | 25882 |
Includes bibliographical references and index.
Contents: Machine generated contents note: 1.Global Marketing Explained -- 2.The Cultural Environment -- 3.Economic and Financial Environments -- 4.Political and Legal Environments -- 5.Trade and Protectionism -- 6.Researching Global Markets -- 7.Selecting Foreign Markets -- 8.Entering Foreign Markets -- 9.Global Products and Services -- 10.Global Distribution Strategies -- 11.Global Pricing Strategies -- 12.Global Communication and Sales Strategies -- 13.Global Marketing Strategy and Implementation -- 14.The Marketing Strategies of Emerging Market MNEs -- 15.The Future of Global Marketing.
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