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1.
Handbook of public relations and communications

by Lesly, Philip (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Jaico 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 L3H2 (1).

2.
Handbook of pricing research in marketing

by Rao, Vithala R (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cheltenham, UK Edward Elgar 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 H2 (1).

3.
The Sage handbook of social marketing

by Hastings, Gerard (Ed.) | Angus, Kathryn (Ed.) | Bryant, Carol (Ed.).

Publisher: London Sage Publications Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S2 (1).

4.
The Media handbook: a complete guide to advertising media selection, planning, research, and buying

by Katz, Helen.

Edition: 8th ed. Publisher: New York / Oxon Routledge / Taylor & Francis Group 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 659 R6 (1).

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