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Rural marketing: challenges and opportunities

By: Kumar, Dinesh
Contributor(s): Gupta, Punam
Material type: TextTextPublisher: New Delhi Sage / Texts (Sage Publications India Pvt. Ltd.) 2017Description: xxxiii,494p.+index PBISBN: 9789386062765 Subject(s): Rural Marketing | Marketing | Challenges | Opportunities | Target Marketing | India | Rural Business PlanningDDC classification: 658.8 K8R8
Contents:
Contents: Preface -- Acknowledgements -- About the authors -- The rural market -- Introduction to rural marketing -- The rural market -- The rural consumer -- Strategies for rural marketing -- Rural marketing strategy -- Marketing approach and rural research -- Distribution channels for rural areas -- Pricing and marketing communication in rural markets -- Marketing for rural areas -- Agribusiness -- Marketing of agricultural produce -- ICT in rural marketing -- Management of sales force in rural marketing -- Future of rural marketing -- Index.
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Ahmedabad (HO)
Book Section 		Books 658.8 K8R8 (Browse shelf) 1 Available 26642
Books Books Ahmedabad (HO)
Book Section 		Books 658.8 K8R8 (Browse shelf) 2 Available 26643

Includes bibliographical references and index.

Contents: Preface -- Acknowledgements -- About the authors -- The rural market -- Introduction to rural marketing -- The rural market -- The rural consumer -- Strategies for rural marketing -- Rural marketing strategy -- Marketing approach and rural research -- Distribution channels for rural areas -- Pricing and marketing communication in rural markets -- Marketing for rural areas -- Agribusiness -- Marketing of agricultural produce -- ICT in rural marketing -- Management of sales force in rural marketing -- Future of rural marketing -- Index.

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