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Role of creative marketing in 10x journey case of IT firms from India

By: Kistruck, Geoffrey M
Material type: ArticleArticlePublisher: 2008Description: 113-130Subject(s): Informance Technology | India | It In India | It | 10x Journey | Marketing In It In: IIMB Management Review
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Articles Articles Ahmedabad (HO)
(Browse shelf) Vol. 20, Issue. 1 Available 013546

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