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1.
Marketing management

by Kotler, Philip | Keller, Kevin Lane | Chernev, Alexander | Sheth, Jagdish N | Shainesh, G.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson India education Services Pvt. Ltd. 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K6M2 (4). Checked out (1).

2.
Marketing 4.0: moving from traditional to dgital

by Kotler, Philip | Kartajaya, Hermawan | Setiawan, Iwan.

Edition: rep. Publisher: New Delhi Wiley India Pvt. Ltd. 2018Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K6M2 (1).

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