Advertising and promotions an IMC perspective
By: Shah, Kruti
Contributor(s): D'Souza, Alan
Material type:
TextPublisher: New Delhi TMH 2009Description: xxx,987p.incl.indexISBN: 0070080313Subject(s): | IMC Performance | Media Planning and Strategy | Unconventional Promotion Media | Promotional Media | Advertising Tools | Advertising Promotion Tools | Advertising Strategy | Integrated Marketing Communication | IMC | Advertising and Promotion | Marketing Management | Promotion | AdvertisingDDC classification: 659.1 S4A2
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
Ahmedabad (HO) | 659.1 S4A2 (Browse shelf) | Available | 13703 |
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