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1.
The Unique Indian market: doing business in India

by Jain, Pratik.

Publisher: Chennai Notion Press 2020Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 J2U6 (1).

2.
Qualitative research in marketing and management: doing interpretive research projects

by Hackley, Chris.

Edition: 2nd ed. Publisher: Oxon, UK Routledge / Taylor & Francis Group 2020Availability: Items available for loan: Ahmedabad (HO)Call number: 658.0072 H2Q8 (1).

3.
Timeless management

Publisher: New Delhi Sage Publications India Pvt. Ltd. 2021Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04 S2 (1).

4.
Customer relationship management: concepts and technologies

by Buttle, Francis | Maklan, Stan.

Edition: 4th ed. rep. Publisher: Oxon Routledge / Taylor & Francis Group 2021Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 B8C8 (1).

5.
Managing start-ups for success: entrepreneurship in difficult times

by Baisya, Rajat Kanti.

Publisher: Oxon Routledge / Taylor & Francis Group 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04 B2M2 (1).

6.
Anatomy of a business: what it is, what it does, and how it works

by Galbraith, Sasha.

Publisher: Westport, USA Greenwood Press 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658 G2A6 (1).

7.
Cambridge IGCSE business studies: coursebook

by Fisher, Mark | Houghton, Medi | Jain, Veenu.

Publisher: Delhi Cambridge University Press 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658 F4C2 (1).

8.
Creativity and marketing: the fuel for success

by Pantano, Eleonora (Ed.).

Publisher: Bingley, UK Emerald Publishing 2021Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 C7 (1).

9.
Entrepreneurship: theory and practice

by Shankar, Raj.

Edition: 3rd rep. Publisher: Noida / Chennai Vijay Nicole Imprints Pvt. Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04 S4E6 (1).

10.
Marketing metrics: beyond clickbaits

by Dugar, Anurag | Shreshtha, Mani.

Publisher: New Delhi Sage Publications India Pvt. Ltd. 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.801 D8M2 (1).

11.
Consumer behaviour: applications in marketing

by East, Robert | Singh, Jaywant | Wright, Malcolm | Vanhuele, Marc.

Publisher: London Sage Publications Ltd. 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 E2C6 (1).

12.
Digital marketing: strategic planning & integration

by Hanlon, Annmarie.

Edition: 2nd ed. Publisher: London Sage Publications Ltd. 2022Availability: No items available : Checked out (1).

13.
The Digital marketing planner: step0bystep guide

by Hanlon, Annmarie.

Publisher: London Sage Publications Ltd. 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 H2D4 (1).

14.
Marketing for entrepreneurs: concepts and applications for new ventures

by Crane, Frederick G.

Publisher: Thousand Oaks, CA Sage Publications, Inc. 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 C7M2 (1).

15.
Technology entrepreneurship: bringing innovation to the marketplace

by Evers, Natasha | Cunningham, James | Hoholm, Thomas.

Edition: 2nd ed. Publisher: London Red Globe Press / Macmillan International 2021Availability: Items available for loan: Ahmedabad (HO)Call number: 658.514 E9T3 (1).

16.
Brand metrics: measuring brand efficacy along the customer journey

by Kall, Jacek.

Publisher: Oxon, UK Routledge / Taylor & Francis Group 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K2B7 (1).

17.
Franchising strategies: the entrepreneur's guide to success

by Teixeira, Ed | Chan, Richard.

Publisher: New York / Oxon Routledge / Taylor & Francis Group 2023Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 T3F7 (1).

18.
International luxury brand strtategy

by Lu, Pierre Xiao.

Publisher: Oxon Routledge / Taylor & Francis Group 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 L8I6 (1).

19.
Strategic creativity: a business field guide to advertising, branding, and design

by Landa, Robin.

Publisher: New York / Oxon Routledge / Taylor & Francis Group 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 650.1 L2S8 (1).

20.
The Fashion business: theory and practice in strategic fashion management

by Golizia, Dario.

Publisher: Oxon / New York Routledge / Taylor & Francis Group 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 746.92 G6F2 (1).

21.
The Routledge companion to contemporary brand management

by Riley, Francesca Dall'Olmo (Ed.) | Singh, Jaywant (Ed.) | Blankson, Charles (Ed.).

Publisher: Oxon / New York Routledge / Taylor & Francis Group 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R6 (1).

22.
Entrepreneurship

by Roy, Rajeev.

Edition: 3rd ed. Publisher: New Delhi OUP 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04 R6E6 (2).

23.
Inclusive businesses in developing economies: converging people, profit, and corporate citizenship

by Rajagopal (Ed.) | Behl, Ramesh (Ed.).

Publisher: Cham, Switzerland Palgrave Macmillan 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658 P2 (1).

24.
This is marketing: you can't be seen until you learn to see

by Godin, Seth.

Publisher: London Business / Penguin Business / Penguin Random House, UK 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 G6T4 (1).

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