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1.
L'Oreal Thailand (A) Turpin, Dominique.

by Turpin, Dominique.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

2.
Tapping the brand pyramid a framework for strategic brand management in the Indian con

by Mukerjee, Kaushik.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

3.
Brand building the new survival mantra

by Garg, G P (Ed.) | Institute of Business Management and Research | Kale, S L (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Indore IBMR 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 B7 (1).

4.
Engage the complete guide for brands and businesses to build, cultivate, and measure success in the new web

by Solis, Brian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley & Sons, Inc. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 S6E6 (1).

5.
Brands and branding

by Clifton, Rita | Simmons, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Profile Books Ltd. 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 C5B7 (1).

6.
A Framework for marketing management

by Kotler, Philip | Keller, Kevin Lane.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education (Singapore) Pte.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K6F7 (2).

7.
The Old rules of marketing are dead 6 new rules to reinvent your brand and reignite your business

by Pearson, Timothy R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH Education Pvt.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 P3O5 (1).

8.
The Richard Branson way 10 secrets of the world's greatest brand builder

by Dearlove, Des.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Magna Publishing Co.Ltd. 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04092 D3R4 (1).

9.
Pharmaceutical marketing strategies and practices

by Ganjre, Kumardatt A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai International Book House Pvt.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 G2P4 (3).

10.
Brandwashed tricks companies use to manipulate our minds and persuade us to buy

by Lindstrom, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Crown Business 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 L4B7 (2).

11.
The Digital business start-up workbook the ultimate step-by-step guide to succeeding online from start-up to exit

by Rickman, Cheryl.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester, UK Capston Publishing Ltd. / John Wiley and Sons Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.11 R4D4 (1).

12.
No money marketing: from upstart to big brand on a frugal budget a practitioner's playbook

by Paul, Jessie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH Education Pvt. Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 P2N6 (1).

13.
The Definitive book of branding

by Kompella, Kartikeya (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Response 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K6D3 (1).

14.
Contemporary brand management

by Johansson, Johny K | Carlson, Kurt A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, CA Sage Publications, Inc. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 J6C6 (1).

15.
Brand namakaran for desi khari, English Marie segments 9 steps to formulate a winning brand name for ethnic & foreign segments

by Kapoor, Jagdeep.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai BPI (India) Pvt.Ltd. 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K2B7 (1).

16.
Brand simple how the best brands keep it simple and succeed

by Adamson, Allen P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Palgrave Macmillan 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 A2B7 (1).

17.
One land One Billion minds insights on branding in India

by Sridhar, Ramanujam.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madras Productivity & Quality Publishing Pvt. Ltd. 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S7O6 (1).

18.
18 brand Astras using brand abilities as weapons for CRISP brand building

by Kapoor, Jagdeep.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K2E4 (1).

19.
Business the Richard Branson way 10 secrets of the World's greatest brand builder

by Dearlove, Des.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Wiley India (P) Ltd. 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04092 B8 (1).

20.
The Future beyond lovemarks

by Roberts, Kevin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Power House Books 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 R6F8 (1).

21.
Marketing and branding the Indian scenario

by Ramesh Kumar, S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 R2M2 (1).

22.
Strategic brand management creating and sustaining brand equity long term

by Kapferer, Jean-Noel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K2S8 (1).

23.
Primal branding create zealots for your brand, your companya nd your future

by Hanlon, Patrick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Entrepreneur Press 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.022 E6 (1).

24.
Place branding glocal, virtual and physical identities, constructed, imagined and experienced

by Govers, Robert | Go, Frank.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Palgrave Macmillan 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 G6P5 (1).

25.
Strategic brand management creating and sustaining brand equity long term

by Kapferer, Jean-Noel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan page 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K2S8 (1).

26.
Strategic brand management building, measuring, and managing brand equity

by Keller, Kevin Lane.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K3S8 (1).

27.
What's in a brand? building brand equity through advertising

by Jones, John Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 J6W4 (1).

28.
Branding a practical guide to planning your strategy

by Randall, Geoffrey.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page India 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 R2B7 (1).

29.
Private label strategy how to meet the store brand challenge

by Kumar, Nirmalya | Steenkamp, Jan-Benedict E M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Press 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K8P7 (1).

30.
Become the brand of choice

by Hartman, Jason.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Jaico 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 H2B3 (1).

31.
Brand Warriors Corporate Leaders Share their Winning Strategies

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Harper Collins Business 1997Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 B7 (1).

32.
Brand switch

by Kapoor, Jagdeep.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Jaico 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K2B7 (1).

33.
27 Brand practices twenty seven action packed strategies for building winning brands

by Kapoor, Jagdeep.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Macmillan 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K2T9 (1).

34.
DraftFCB+Ulka brand building advertising concepts and cases (case book II)

by Parameswaran, M G | Medh, Kinjal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH Education Pvt.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 P2D7 (1).

35.
The Big book of marketing lessons and best practices from the World's greatest companies

by Bennett, Anthony G (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B4 (1).

36.
The Cool factor building your brand's image through partnership marketing

by Breckenfeld, Del.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley and Sons, Inc. 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 B7C6 (1).

37.
The Global brand how to creat and develop lasting brandvalue in the world market

by Hollis, Nigel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Palgrave Macmillan 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 H6G5 (3).

38.
Branding in a competitive market place

by Baisya, Rajat K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage / Response 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 B2B7 (1).

39.
Building brand value five steps to building powerful brands

by Parameswaran, M G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2006Availability: No items available : Withdrawn (1).

40.
Product policy and brand management text and cases

by Chitale, A K | Gupta, Ravi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi PHI Learning Pvt. Ltd. 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 C4P7 (1).

41.
Inspired take your product dream from concept to shelf

by Venkatraman, Vik.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley & Sons, Inc. 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.575 V3I6 (1).

42.
Brand management text and cases

by Mathur, U C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Macmillan India Ltd. 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 M2B7 (1).

43.
Marketing and branding the Indian scenario

by Ramesh Kumar, S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 R2M2 (1).

44.
1800 Runs brand sale khel mein eleven ways to scoremore in life

by Kapoor, Jagdeep.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Macmillan 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K2E4 (1).

45.
Kellogg on branding

by Tybout, Alice M (Ed.) | Calkins, Tim (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 2005Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K3 (1).

46.
Strategic brand management for B2B markets a road map for organizational transformation

by Sarin, Sharad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Book 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 S2S8 (2).

47.
Brand busters 7 common mistakes marketers make lessons from the world of technical and scientific products

by Wirthwien, Chis.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Macmillan Publishers India Ltd. 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 W4B7 (1).

48.
Branded customer service the new competitive edge

by Barlow, Janelle | Stewart, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida HarperCollins Publishers India Ltd. 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B2P7 (1).

49.
Wiki brands reinventing your company in a customer-driven marketplace

by Moffitt, Sean | Dover, Mike.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH Education Pvt. Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 M6W4 (1).

50.
Brand avatar translating virtual world branding into real world success

by Mesa, Alycia De.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire, UK Palgrave Macmillan 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 M3B7 (1).

51.
Winning with the P&G 99: 99 Principles and Practices of Procter & Gamble's Success

by Decker, Charles L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Pocket Books/Simon & Schuster,Inc. 1998Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 D3W4 (1).

52.
Asian brand strategy: building and sustaining strong global brands in Asia

by Roll, Martin.

Edition: 2nd ed. rev.and updated.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Houndmills, Basingstoke, Hampshire New York, NY Palgrave Macmillan 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 R6A8 (1).

53.
Brand management: research, theory and practic Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.

by Heding, Tilde | Knudtzen, Charlotte F | Bjerre, Mogens.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon New York, NY Routledge 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 H3B7 (1).

54.
Brand meaning: meaning, myth and mystique in today's brand

by Batey, Mark.

Edition: 2nd ed. Publisher: London Routledge 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 B2B7 (1).

55.
Strategic brand management for B2B markets: a road map for organizational transformation

by Sarin, Sharad.

Edition: 2nd ed. Publisher: New Delhi Sage Response 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 S2S8 (1).

56.
Global brand strategy: world-wise marketing in the age of branding

by Steenkamp, Jan-Benedict.

Publisher: London Palgrave Macmillan / Springer 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 S8G5 (1).

57.
Brand admiration: building a business people love

by Park, C Whan | Maclnnis, Deborah J | Eisingerich, Andreas B.

Publisher: New Delhi Wiley India Pvt. Ltd. 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 P2B7 (1).

58.
Consumer-brand relationships: theory and practice

by Fournier, Susan (Ed.) | Breazeale, Michael (Ed.) | Fetscherin, Marc (Ed.).

Edition: rep. Publisher: London Routledge 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8343 C6 (1).

59.
Positioning the brand: an inside-out approach

by Riezebos, Rik | Grinten, Jaap Van Der.

Edition: rep. Publisher: London Routledge 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 R4P6 (1).

60.
How to create a kick ass brand: give your business a world identity

by Tyreman, David.

Publisher: Mumbai Jaico Publishing House 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 T9W6 (1).

61.
Brand metrics: measuring brand efficacy along the customer journey

by Kall, Jacek.

Publisher: Oxon, UK Routledge / Taylor & Francis Group 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K2B7 (1).

62.
International luxury brand strtategy

by Lu, Pierre Xiao.

Publisher: Oxon Routledge / Taylor & Francis Group 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 L8I6 (1).

63.
The Routledge companion to contemporary brand management

by Riley, Francesca Dall'Olmo (Ed.) | Singh, Jaywant (Ed.) | Blankson, Charles (Ed.).

Publisher: Oxon / New York Routledge / Taylor & Francis Group 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R6 (1).

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