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1.
Marketing research text and caes

by Wrenn, Bruce | Loudon, David L | Stevens, Robert E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Best Business Books 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 W2M2 (1).

2.
Rural marketing text and cases

by Mathur, U C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M2R8 (1).

3.
Entrepreneurship: theory and practice

by Shankar, Raj.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida / Chennai Tata McGraw Hill / Vijay Nicole Imprints Pvt. Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04 S4E6 (2). Checked out (1).

4.
Retail management functional principles and practices

by Vedamani, Gibson G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Jaico Publishing House 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 V3R3 (1).

5.
Marketing research text and cases

by Nargundkar, Rajendra.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 N2M2 (2).

6.
Marketing management cases and concepts

by Dholakia, Nikhilesh | Jain, Abhinandan | Bhandari, Labdhi | Khurana, Rakesh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai Macmillan Publishers India Ltd. 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 D4M2 (1).

7.
Tourism management an introduction

by Inkson, Clare | Minnaert, Lynn.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage Publications Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 338.4791 I6T6 (1).

8.
Retail management an Indian perspective - text and cases

by Gupta, S L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Wisdom Publications 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 G8R3 (1).

9.
Mall management with case studies

by Das, Abhijit.

Material type: Text Text; Literary form: Publisher: New Delhi Taxmann Allied Services (P.) Ltd. Availability: Items available for loan: Ahmedabad (HO)Call number: 658.878 D2M2 (1).

10.
Marketing management text and cases

by Lal, Rajiv | Kasturi Rangan, V | Quelch, John A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston McGraw-Hill 2005Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 L2M2 (1).

11.
Marketing research text and cases

by Nargundkar, Rajendra.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 N2M2 (1).

12.
Marketing research text and cases

by Nargundkar, Rajendra.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 N2M2 (1).

13.
Rural marketing concept & practices

by Acharyulu, A V Ramana.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Jaipur National Publishing House 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 A2R8 (1).

14.
Retail management functional principles and practices

by Vedamani, Gibson G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Jaico Publishing House 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 V3R3 (1).

15.
Rural marketing concept & practices

by Acharyulu, A V Ramana.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Jaipur National Publishing House 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 A2R8 (1).

16.
Rural marketing thrust and challenges

by Samiuddin (Ed.) | Saxena, Anjila (Ed.) | Rahman, M (ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Jaipur National Publishing House 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R8 (1).

17.
Cases in rural marketing an integrated approach

by Krishnamacharyulu, C S G | Ramakrishnan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K7C2 (1).

18.
Retail management functional principles and practices

by Vedamani, Gibson G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Jaico 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 V3R3 (1).

19.
Marketing management concepts and cases

by Dutta, Sanjib (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hyderabad ICFAI 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 I6 (1).

20.
International marketing management text and cases

by Mathur, U C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications India Pvt.Ltd. 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.84 M2I6 (1).

21.
DraftFCB+Ulka brand building advertising concepts and cases (case book II)

by Parameswaran, M G | Medh, Kinjal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH Education Pvt.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 P2D7 (1).

22.
Strategic management text and cases

by Kishore, Ravi M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Taxmann Publications (P.) Ltd. 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.4012 K4S8 (4).

23.
Rural retailing in India

by Yadav, Naresh Kumar | Singh, Awadhesh Kumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Serial Publications 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 Y2R8 (1).

24.
International business text and cases

by Misra, Sanjay | Yadav, P K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.049 M4I6 (1).

25.
Encyclopedia of new venture management

by Marvel, Matthew R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, CA Sage Publications, Inc. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.11 E6 (1).

26.
Marketing research text and cases

by Nargundkar, Rajendra.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 N2M2 (1).

27.
Consumer behaviour text and cases

by Batra, Satish K | Kazmi, S H H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 B2C6 (1).

28.
Case studies in marketing management and research

by Bhatia, S K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Deep and Deep Publications Pvt.Ltd. 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B4C2 (1).

29.
Rural marketing: text and cases

by Krishnamacharyulu, C S G | Ramakrishnan, Lalitha.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education (Singapore) 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K7R8 (1).

30.
Retail management functional principles and practices

by Vedamani, Gibson G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Jaico Publishing House 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 V3R3 (1).

31.
Marketing research

by Zikmund, G William | Babin, J Barry.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Akash Press 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 Z4M2 (1).

32.
Cases in management

by Lather, Anu Singh (Ed.) | Vikas, Sona (Compil.) | Handa, Minakshi (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Wisdom Publication 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658 C2 (1).

33.
Entrepreneur development new venture creation

by Taneja, Satish | Gupta, S L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Galgotia Publishing Company 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.1141 T2E6 (1).

34.
Retail management functional principles and practices

by Vedamani, Gibson G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Jaico Publishing House 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 V3R3 (1).

35.
Business marketing concepts and cases

by Sarin, Sharad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S2B8 (4).

36.
Cases in management

by Srivastava, Sanjay (Ed.) | Jhajharia, Parul (Ed.).

Publisher: New Delhi PHI Learning Pvt. Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658 C2 (1).

37.
Global marketing: contemporary theory, practice, and cases

by Alon, Ilan | Jaffe, Eugene | Prange, Christiane | Vianelli, Donata.

Edition: 2nd ed.rep. Publisher: New York Routledge 2018Availability: Items available for loan: Ahmedabad (HO)Call number: 658.84 A5G5 (1).

38.
Entrepreneurship: theory and practice

by Shankar, Raj.

Edition: 3rd rep. Publisher: Noida / Chennai Vijay Nicole Imprints Pvt. Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04 S4E6 (1).

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