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	1.	Marketing strategy, implementation and control by Rajagopal. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Jaipur Rawat Publications 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R2M2 (1). Place hold Add to cart (remove)
	2.	No cover image available International business collection 9 vols. (v1.born global firms ; v2.conducting market research for international business ; v3.emerging trends, threats, and opprtunities in international markets ; v4.export marketing strategy ; v5.the internationalists ; v6.international social entrepreneurship ; v7.managing international business in relation-based versus rule-based countries ; v8.a strategic and tactical approach to global business ethics ; v9.understanding Japanese management practices) by Cavusgil, S Tamer (Ed.) \| Knight, Gary (Ed.) \| Czinkota, Michael R (Ed.). Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York Business Expert Press, LLC 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658 I6 (1). Place hold Add to cart (remove)
	3.	No cover image available International business collection 9 vols. (v1.born global firms ; v2.conducting market research for international business ; v3.emerging trends, threats, and opprtunities in international markets ; v4.export marketing strategy ; v5.the internationalists ; v6.international social entrepreneurship ; v7.managing international business in relation-based versus rule-based countries ; v8.a strategic and tactical approach to global business ethics ; v9.understanding Japanese management practices) by Cavusgil, S Tamer (Ed.) \| Knight, Gary (Ed.) \| Czinkota, Michael R (Ed.). Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York Business Expert Press, LLC 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658 I6 (1). Place hold Add to cart (remove)
	4.	No cover image available International business collection 9 vols. (v1.born global firms ; v2.conducting market research for international business ; v3.emerging trends, threats, and opprtunities in international markets ; v4.export marketing strategy ; v5.the internationalists ; v6.international social entrepreneurship ; v7.managing international business in relation-based versus rule-based countries ; v8.a strategic and tactical approach to global business ethics ; v9.understanding Japanese management practices) by Cavusgil, S Tamer (Ed.) \| Knight, Gary (Ed.) \| Czinkota, Michael R (Ed.). Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York Business Expert Press, LLC 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658 I6 (1). Place hold Add to cart (remove)
	5.	No cover image available International business collection 9 vols. (v1.born global firms ; v2.conducting market research for international business ; v3.emerging trends, threats, and opprtunities in international markets ; v4.export marketing strategy ; v5.the internationalists ; v6.international social entrepreneurship ; v7.managing international business in relation-based versus rule-based countries ; v8.a strategic and tactical approach to global business ethics ; v9.understanding Japanese management practices) by Cavusgil, S Tamer (Ed.) \| Knight, Gary (Ed.) \| Czinkota, Michael R (Ed.). Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York Business Expert Press, LLC 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658 I6 (1). Place hold Add to cart (remove)
	6.	No cover image available International business collection 9 vols. (v1.born global firms ; v2.conducting market research for international business ; v3.emerging trends, threats, and opprtunities in international markets ; v4.export marketing strategy ; v5.the internationalists ; v6.international social entrepreneurship ; v7.managing international business in relation-based versus rule-based countries ; v8.a strategic and tactical approach to global business ethics ; v9.understanding Japanese management practices) by Cavusgil, S Tamer (Ed.) \| Knight, Gary (Ed.) \| Czinkota, Michael R (Ed.). Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York Business Expert Press, LLC 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658 I6 (1). Place hold Add to cart (remove)
	7.	No cover image available International business collection 9 vols. (v1.born global firms ; v2.conducting market research for international business ; v3.emerging trends, threats, and opprtunities in international markets ; v4.export marketing strategy ; v5.the internationalists ; v6.international social entrepreneurship ; v7.managing international business in relation-based versus rule-based countries ; v8.a strategic and tactical approach to global business ethics ; v9.understanding Japanese management practices) by Cavusgil, S Tamer (Ed.) \| Knight, Gary (Ed.) \| Czinkota, Michael R (Ed.). Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York Business Expert Press, LLC 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658 I6 (1). Place hold Add to cart (remove)
	8.	No cover image available International business collection 9 vols. (v1.born global firms ; v2.conducting market research for international business ; v3.emerging trends, threats, and opprtunities in international markets ; v4.export marketing strategy ; v5.the internationalists ; v6.international social entrepreneurship ; v7.managing international business in relation-based versus rule-based countries ; v8.a strategic and tactical approach to global business ethics ; v9.understanding Japanese management practices) by Cavusgil, S Tamer (Ed.) \| Knight, Gary (Ed.) \| Czinkota, Michael R (Ed.). Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York Business Expert Press, LLC 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658 I6 (1). Place hold Add to cart (remove)
	9.	No cover image available International business collection 9 vols. (v1.born global firms ; v2.conducting market research for international business ; v3.emerging trends, threats, and opprtunities in international markets ; v4.export marketing strategy ; v5.the internationalists ; v6.international social entrepreneurship ; v7.managing international business in relation-based versus rule-based countries ; v8.a strategic and tactical approach to global business ethics ; v9.understanding Japanese management practices) by Cavusgil, S Tamer (Ed.) \| Knight, Gary (Ed.) \| Czinkota, Michael R (Ed.). Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York Business Expert Press, LLC 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658 I6 (1). Place hold Add to cart (remove)
	10.	No cover image available International business collection 9 vols. (v1.born global firms ; v2.conducting market research for international business ; v3.emerging trends, threats, and opprtunities in international markets ; v4.export marketing strategy ; v5.the internationalists ; v6.international social entrepreneurship ; v7.managing international business in relation-based versus rule-based countries ; v8.a strategic and tactical approach to global business ethics ; v9.understanding Japanese management practices) by Cavusgil, S Tamer (Ed.) \| Knight, Gary (Ed.) \| Czinkota, Michael R (Ed.). Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York Business Expert Press, LLC 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658 I6 (1). Place hold Add to cart (remove)
	11.	No cover image available Rural marketing text and cases by Mathur, U C. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M2R8 (1). Place hold Add to cart (remove)
	12.	Growth hacking a how to guide on becoming a growth hacker by Casanova, Jose \| Casanova, Joe. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Miami, FL CSNV Books 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 C2G7 (1). Place hold Add to cart (remove)
	13.	Wiley international encyclopedia of marketing 7 vols. (v1.marketing strategy ; v2.marketing research ; v3.consumer behavior ; v4.advertising and integrated communication ; v5.product innovation and management ; v6.international marketing ; v7.cumulative index by Sheth, Jagdish N (Ed.) \| Malhotra, Naresh K (ED.). Material type: Text; Format: print ; Literary form: Not fiction Publisher: Chichester, UK Wiley / John Wiley and Sons, Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 W4 (7). Place hold Add to cart (remove)
	14.	Thought leadership meets business how business schools can become more successful by Lorange, Peter. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Cambridge University Press 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.4092 L6T4 (1). Place hold Add to cart (remove)
	15.	Drucker on marketing lessons from the world's most influential business thinker by Cohen, William A. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH Education Pvt. Ltd. 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 C6D7 (2). Place hold Add to cart (remove)
	16.	Customer in the boardroom? crafting customer-based business strategy by Bijapurkar, Rama. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Response / Sage Publications India Pvt. Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 B4C8 (1). Place hold Add to cart (remove)
	17.	Customer relationship management a database approach by Kumar, V \| Reinartz, Werner J. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Wiley India (P.) Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 K8C8 (1). Place hold Add to cart (remove)
	18.	Rural marketing thrust and challenges by Samiuddin (Ed.) \| Saxena, Anjila (Ed.) \| Rahman, M (ed.). Material type: Text; Format: print ; Literary form: Not fiction Publisher: Jaipur National Publishing House 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R8 (1). Place hold Add to cart (remove)
	19.	Case in Marketing Management and Strategy:an Asia-Pacific Perspective by Quelch, John A Leong Siew Meng Ang Swee Hoon Tan Chin Tiong. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Singapore Prentice-Hall 1996Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 Q8C2 (1). Place hold Add to cart (remove)
	20.	No cover image available Succeed for Yourself by Denny. Material type: Text; Literary form: Publisher: Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 Q8C2 (1). Place hold Add to cart (remove)
	21.	Textbook of marketing by Blois, Keith (Ed.). Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi OUP 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 T3 (1). Place hold Add to cart (remove)
	22.	No cover image available International business collection 9 vols. (1.a strategic and tactical approach to global business ethics ; 2.born global firms ; 3.conducting market research for international business ; 4.emerging trends, threats, and opportunities in international marketing ; v5.export marketing strategy ; 6.international social entrepreneurship ; 7.managing international business in relation-based versus rule-based countries ; 8.the internationalists ; 9.understanding Japanese management practices) by Cavusgil, A Tamer (Ed.) \| Kinght, Gary (Ed.) \| Czinkota, Michael R (Ed.). Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York Business Expert Press, LLC 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658 I6 (1). Place hold Add to cart (remove)
	23.	No cover image available International business collection 9 vols. (1.a strategic and tactical approach to global business ethics ; 2.born global firms ; 3.conducting market research for international business ; 4.emerging trends, threats, and opportunities in international marketing ; v5.export marketing strategy ; 6.international social entrepreneurship ; 7.managing international business in relation-based versus rule-based countries ; 8.the internationalists ; 9.understanding Japanese management practices) by Cavusgil, A Tamer (Ed.) \| Kinght, Gary (Ed.) \| Czinkota, Michael R (Ed.). Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York Business Expert Press, LLC 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658 I6 (1). Place hold Add to cart (remove)
	24.	No cover image available International business collection 9 vols. (1.a strategic and tactical approach to global business ethics ; 2.born global firms ; 3.conducting market research for international business ; 4.emerging trends, threats, and opportunities in international marketing ; v5.export marketing strategy ; 6.international social entrepreneurship ; 7.managing international business in relation-based versus rule-based countries ; 8.the internationalists ; 9.understanding Japanese management practices) by Cavusgil, A Tamer (Ed.) \| Kinght, Gary (Ed.) \| Czinkota, Michael R (Ed.). Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York Business Expert Press, LLC 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658 I6 (1). Place hold Add to cart (remove)
	25.	No cover image available International business collection 9 vols. (1.a strategic and tactical approach to global business ethics ; 2.born global firms ; 3.conducting market research for international business ; 4.emerging trends, threats, and opportunities in international marketing ; v5.export marketing strategy ; 6.international social entrepreneurship ; 7.managing international business in relation-based versus rule-based countries ; 8.the internationalists ; 9.understanding Japanese management practices) by Cavusgil, A Tamer (Ed.) \| Kinght, Gary (Ed.) \| Czinkota, Michael R (Ed.). Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York Business Expert Press, LLC 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658 I6 (1). Place hold Add to cart (remove)
	26.	No cover image available International business collection 9 vols. (1.a strategic and tactical approach to global business ethics ; 2.born global firms ; 3.conducting market research for international business ; 4.emerging trends, threats, and opportunities in international marketing ; v5.export marketing strategy ; 6.international social entrepreneurship ; 7.managing international business in relation-based versus rule-based countries ; 8.the internationalists ; 9.understanding Japanese management practices) by Cavusgil, A Tamer (Ed.) \| Kinght, Gary (Ed.) \| Czinkota, Michael R (Ed.). Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York Business Expert Press, LLC 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658 I6 (1). Place hold Add to cart (remove)
	27.	No cover image available International business collection 9 vols. (1.a strategic and tactical approach to global business ethics ; 2.born global firms ; 3.conducting market research for international business ; 4.emerging trends, threats, and opportunities in international marketing ; v5.export marketing strategy ; 6.international social entrepreneurship ; 7.managing international business in relation-based versus rule-based countries ; 8.the internationalists ; 9.understanding Japanese management practices) by Cavusgil, A Tamer (Ed.) \| Kinght, Gary (Ed.) \| Czinkota, Michael R (Ed.). Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York Business Expert Press, LLC 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658 I6 (1). Place hold Add to cart (remove)
	28.	No cover image available International business collection 9 vols. (1.a strategic and tactical approach to global business ethics ; 2.born global firms ; 3.conducting market research for international business ; 4.emerging trends, threats, and opportunities in international marketing ; v5.export marketing strategy ; 6.international social entrepreneurship ; 7.managing international business in relation-based versus rule-based countries ; 8.the internationalists ; 9.understanding Japanese management practices) by Cavusgil, A Tamer (Ed.) \| Kinght, Gary (Ed.) \| Czinkota, Michael R (Ed.). Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York Business Expert Press, LLC 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658 I6 (1). Place hold Add to cart (remove)
	29.	No cover image available International business collection 9 vols. (1.a strategic and tactical approach to global business ethics ; 2.born global firms ; 3.conducting market research for international business ; 4.emerging trends, threats, and opportunities in international marketing ; v5.export marketing strategy ; 6.international social entrepreneurship ; 7.managing international business in relation-based versus rule-based countries ; 8.the internationalists ; 9.understanding Japanese management practices) by Cavusgil, A Tamer (Ed.) \| Kinght, Gary (Ed.) \| Czinkota, Michael R (Ed.). Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York Business Expert Press, LLC 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658 I6 (1). Place hold Add to cart (remove)
	30.	No cover image available International business collection 9 vols. (1.a strategic and tactical approach to global business ethics ; 2.born global firms ; 3.conducting market research for international business ; 4.emerging trends, threats, and opportunities in international marketing ; v5.export marketing strategy ; 6.international social entrepreneurship ; 7.managing international business in relation-based versus rule-based countries ; 8.the internationalists ; 9.understanding Japanese management practices) by Cavusgil, A Tamer (Ed.) \| Kinght, Gary (Ed.) \| Czinkota, Michael R (Ed.). Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York Business Expert Press, LLC 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658 I6 (1). Place hold Add to cart (remove)
	31.	Marketing foundations by Hult, G Tomas M \| Ferrell, O C \| Pride, William M. Material type: Text; Format: print ; Literary form: Not fiction Publisher: USA South-Western / Cengage Learning 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 H8M2 (1). Place hold Add to cart (remove)
	32.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	33.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	34.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	35.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	36.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	37.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	38.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	39.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	40.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	41.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	42.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	43.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	44.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	45.	No cover image available Consumer behavior and marketing strategy by Peter, J Paul \| Olson, Jerry C. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2005Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 P3C6 (1). Place hold Add to cart (remove)
	46.	Social media marketing: a strategic approach by Barker, Melissa S \| Barker, Donald I \| Bormann, Nicholas F \| Neher, Krista E. Publisher: Delhi Cengage Learning India Pvt. Ltd. 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 B2S6 (1). Place hold Add to cart (remove)
	47.	Start-up marketing strategies in India by Ramesh, M Anil (Ed.) \| Grover, Priya (Ed.) \| Dasgupta, Sabyasachi (Ed.). Publisher: Bingley, UK Emerald Publishing Ltd. 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 658.11 S8 (1). Place hold Add to cart (remove)
	48.	Internet marketing: a practical approach in the Indian context by Maity, Moutusy. Publisher: New Delhi OUP 2018Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M2I6 (1). Place hold Add to cart (remove)
	49.	The Digital marketing planner: step0bystep guide by Hanlon, Annmarie. Publisher: London Sage Publications Ltd. 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 H2D4 (1). Place hold Add to cart (remove)
	50.	Technology entrepreneurship: bringing innovation to the marketplace by Evers, Natasha \| Cunningham, James \| Hoholm, Thomas. Edition: 2nd ed. Publisher: London Red Globe Press / Macmillan International 2021Availability: Items available for loan: Ahmedabad (HO)Call number: 658.514 E9T3 (1). Place hold Add to cart (remove)

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