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1.
Customer in the boardroom? crafting customer-based business strategy

by Bijapurkar, Rama.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Response / Sage Publications India Pvt. Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 B4C8 (1).

2.
Customer relationship management a database approach

by Kumar, V | Reinartz, Werner J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Wiley India (P.) Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 K8C8 (1).

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