Consumer behavior
By: Schiffman, Leon G
Contributor(s): Kanuk, Leslie Lazar
Material type: TextPublisher: New Delhi Dorling Kindersley (India) Pvt. Ltd. / Pentice Hall 2009Description: 581+glossary,indexISBN: 9788177589993Subject(s): Management | Marketing Management | Innovation | Diffusion | Influence | Consumer Motivation | Cross Culture Consumer Behavior | Consumer Communication | Consumer Attitude | Consumer Learning | Consumer Perception | Consumer Behavior Personality | Consumer Research | Consumer Psychology | Consumer Behavior | ConsumerDDC classification: 658.8342 S2C6Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Ahmedabad (HO) | 658.8342 S2C6 (Browse shelf) | Available | 14871 |
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