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1.
Rural marketing text and cases

by Mathur, U C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M2R8 (1).

2.
The Retail champion 10 steps to retail success

by Rayner, Clare.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 R2R3 (1).

3.
Tourism and hospitality marketing a global perspectives

by Hudson, Simon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage Publications Ltd. 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 338.4791 H8T6 (1).

4.
Problems in marketing applying key concepts and techniques

by Moutinho, Luiz | Chien, Charles.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage Publications Ltd. 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M6P7 (1).

5.
Integrated retail management (Indian adaptation)

by Ogden, James R | Ogden, Denise T.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Biztantra / Houghton Mifflin Co. 2005Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 O4I6 (1).

6.
Retailing an introduction

by Cox, Roger | Brittain, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Dorling Kindersley (India) / Pearson Education 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 C6R3 (1).

7.
Business foundations

by Hughes, Robert J | Kapoor, Jack R | Pride, William M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ohio South-Western / Cengage 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658 H8B8 (1).

8.
Marketing strategy

by Mishra, Anil | Mishra, Amit.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M4M2 (1).

9.
The Big book of marketing lessons and best practices from the World's greatest companies

by Bennett, Anthony G (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B4 (1).

10.
Marketing foundations

by Hult, G Tomas M | Ferrell, O C | Pride, William M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA South-Western / Cengage Learning 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 H8M2 (1).

11.
Rural marketing: text and cases

by Krishnamacharyulu, C S G | Ramakrishnan, Lalitha.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education (Singapore) 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K7R8 (1).

12.
Fusion for profit how marketing and finance can work together to create value

by Jagpal, Sharan | Jagpal, Shireen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford OUP 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.84 J2F8 (1).

13.
Handbook of pricing research in marketing

by Rao, Vithala R (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cheltenham, UK Edward Elgar 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 H2 (1).

14.
The Oxford handbook of managerial economics

by Thomas, Christopher R (Ed.) | Shughart, William F (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford OUP 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 331.714 O9 (2).

15.
Innovation in pricing: contemporary theories and best practices

by Hinterhuber, Andreas (Ed.) | Liozu, Stephan (Ed.).

Edition: rep. Publisher: London Routledge 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.816 I6 (1).

16.
Strategic cost management

by Kishore, Ravi M.

Edition: 5th ed. Publisher: New Delhi Taxmann Publications (P.) Ltd. 2018Availability: Items available for loan: Ahmedabad (HO)Call number: 658.15 K4S8 (1).

17.
The CEO factory: management lessons from Hindustan Unilever

by Sitapati, Sudhir.

Publisher: New Delhi Juggernaut Books 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04092 S4C3 (1).

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