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1.
Pricing Decision

by Gabor, Andre | .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London London MCB Publications 1979Availability: Items available for loan: Ahmedabad (HO)Call number: 658.816 G2P7 (1).

2.
Rural marketing text and cases

by Mathur, U C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M2R8 (1).

3.
The Retail champion 10 steps to retail success

by Rayner, Clare.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 R2R3 (1).

4.
Problems in marketing applying key concepts and techniques

by Moutinho, Luiz | Chien, Charles.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage Publications Ltd. 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M6P7 (1).

5.
Retailing an introduction

by Cox, Roger | Brittain, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Dorling Kindersley (India) / Pearson Education 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 C6R3 (1).

6.
Marketing strategy

by Mishra, Anil | Mishra, Amit.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M4M2 (1).

7.
Marketing foundations

by Hult, G Tomas M | Ferrell, O C | Pride, William M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA South-Western / Cengage Learning 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 H8M2 (1).

8.
Rural marketing: text and cases

by Krishnamacharyulu, C S G | Ramakrishnan, Lalitha.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education (Singapore) 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K7R8 (1).

9.
Fusion for profit how marketing and finance can work together to create value

by Jagpal, Sharan | Jagpal, Shireen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford OUP 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.84 J2F8 (1).

10.
Handbook of pricing research in marketing

by Rao, Vithala R (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cheltenham, UK Edward Elgar 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 H2 (1).

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