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1.
Advertising and promotion an integrated marketing communications perspective

by Belch, George A | Purani, Keyoor | Belch, Michael A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 659.1 B3A2 (2).

2.
Advertising and promotion an integrated marketing communications perspective

by Belch, George E | Belch, Michael A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 659.1 B3A2 (1).

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