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Fusion for profit how marketing and finance can work together to create value

By: Jagpal, Sharan

Contributor(s): Jagpal, Shireen

Material type: Text

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TextPublisher: Oxford OUP 2008Description: xxviii,636p.incl.indexISBN: 9780195371055Subject(s): Consumer Well Being | Social Welfare | Consumer Well-Being | Marketing Policy | Optimal International Marketing Strategies | Fusion | Competitive Reaction | Compensation Plans | Advrtising Productivity | Promotion Strategies | Advertising | Supply Chain | Integrating Marketing Strategies | Pricing Policies | Strategies | Marketing Finance Interface | Marketing Management | MarketingDDC classification: 658.84 J2F8

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Ahmedabad (HO)	658.84 J2F8 (Browse shelf)	Available		17347

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