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Differing views and use of integrated marketing communicatio findings from a survey of New Zealand small businesses / Fa

By: Fam, Kim Shyan
Material type: ArticleArticlePublisher: 2001Description: 205-214Subject(s): Survey | New Zealand | Clothing Industry | Integration | Small Firms | Marketing Communications | Small Business In: Journal of Small Business and Enterprise Development
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Item type Current location Call number Vol info Status Date due Barcode
Articles Articles Ahmedabad (HO)
(Browse shelf) Vol. 8, Issue. 3 Available 008941

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