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Managing service quality for competitive advantage in small firms Maclaran, Pauline.

By: Maclaran, Pauline
Material type: ArticleArticlePublisher: 1999Description: 35-47Subject(s): Small Firms | Small Business | Service Quality | Marketing | Decision Making | Competitive Advantage | Entrepreneurship In: Int. Journal of Entrepreneurial Behaviour and Research
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Item type Current location Call number Vol info Status Date due Barcode
Articles Articles Ahmedabad (HO)
(Browse shelf) Vol. 5, Issue. 2 Available 007805

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