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Global marketing: contemporary theory, practice, and cases

By: Alon, Ilan
Contributor(s): Jaffe, Eugene | Prange, Christiane | Vianelli, Donata
Publisher: New York Routledge 2018Edition: 2nd ed.repDescription: xxvi,699p.incl.index PBISBN: 9780815367703Subject(s): Marketing | Marketing Management | Global Marketing | Theory | Practice | Cases | Global Marketing Environment | Cultural Evaluation | Social Environment | Global Marketing Communications | Global Marketing Advertising | Global Market Systems | Ethics | Social Responsibility | CSR | Corporate Social ResponsibilityDDC classification: 658.84 A5G5
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Item type Current location Collection Call number Status Date due Barcode
Books Books Ahmedabad (HO)
Book Section 		Books 658.84 A5G5 (Browse shelf) Available 26879

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