Legends in marketing: Shelby D Hunt 10 vols.(v1.marketing theory the nature and scope of marketing ; v2.marketing theory philosophy of science foundations of marketing ; v3.marketing theory philosophy of science controversies in marketing ; v4.channels of distribution ; v5.macromarketing, ethics, and social responsibility the development period ; v6.macromarketing, ethics, and social responsibility the research tradition period ; v7. marketing management and strategy ; v8.relationship marketing ; v9. resource advantage theory the development period ; v10. resource advantage theory the research tradition period)
By: Sheth, Jagdish N (Ed.)
Material type:
TextPublisher: New Delhi Sage Publications India 2011Description: v1.xlv,229 ; v2.xxiv,183 ; v3.xxviii,290 ; v4.xxiv,203 ; v5.xxviii,241 ; v6.xxxii,314 ; v7.xxviii,422 ; v8.xxvii,248 ; v9.xxx,298 ; v10.xxviii,309pISBN: 9788132105206 (set)Subject(s): | Resource Advantage Theory | Relationship | Strategy | Social Responsibility | Ethics | Macromarketing | Distribution | Channels | Philosophy | Scope | Nature | Marketing Theory | Jagdish Sheth | Sheth, Jagdish | Legend in Marketing | Marketing | Legend | Marketing Management | Management | MarketingDDC classification: 658.8 L3
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