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1001.
Marketing moves a new approach to profits, growth, and renewal

by Kotler, Philip | Maesincee, Suvit | Jain, Dipak C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K6M2 (1).

1002.
New perspectives in rural & agricultural marketing

by Ramkishen, Y.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Jaico Publishing House 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R2N3 (1).

1003.
Rural marketing management

by Pandey, Devendra Prasad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Adhyayan Publishers and Distributors 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 P2R8 (1).

1004.
Consumer behaviour and rural marketing in India Agrawal, Meenu

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi New Century Publications 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 A4C6 (1).

1005.
Social marketing

by Barik, S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Adhyayan Publishers and Distributors 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B2S6 (1).

1006.
Doing business in emerging markets

by Cavusgil, S Tamer | Akcal, Ayse A | Ghauri, Pervez N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 382.6 C2D6 (1).

1007.
1008.
Advertising principles and practice

by Moriarty, Sandra | Wells, William | Mitchell, Nancy.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice Hall 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 659.1 M6A2 (1).

1009.
High impact marketing that gets results

by Kolah, Ardi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K6H4 (1).

1010.
Successful marketing

by Rowson, Pauline.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Viva Books 2010Availability: No items available : Checked out (1).

1011.
Successful sales

by Rowson, Pauline.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Viva Books 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658 S8 (2).

1012.
Guru in a bottle: art of influencing and selling

by Kolah, Ardi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658 G8 (1).

1013.
Guru in a bottle Essential law for marketers

by Kolah, Ardi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 G8 (1).

1014.
Greener products the making and marketing of sustainable brands

by Lannuzzi, Al.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boca Raton, FL CRC Press 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 L2G7 (1).

1015.
Creating the strategy winning and keeping customers in B2B markets

by Gould, Rennie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 G6C7 (1).

1016.
Ultimate CV over 100 winning CVs to help you get the interview and the job

by Yate, Martin John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 650.142 Y2U5 (1).

1017.
Product policy and brand management text and cases

by Chitale, A K | Gupta, Ravi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi PHI Learning Pvt. Ltd. 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 C4P7 (1).

1018.
Strategic marketing text and cases the Indian perspective

by Shajahan, S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Viva Books 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S4S8 (1).

1019.
Cases in marketing and strategy

by Joshi, Rajiv.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Bookwell 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 J6C2 (5).

1020.
Marketing

by Grewal, Dhruv | Levy, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH Education Pvt. Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 G7M2 (1).

1021.
60 minutes success: successful marketing super selling

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Surrey, UK Media Eight International Publishing Ltd. 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658 S4 (1).

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1031.
Marketing foundations

by Hult, G Tomas M | Ferrell, O C | Pride, William M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA South-Western / Cengage Learning 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 H8M2 (1).

1032.
Service magic the art of amazing your customers

by Zemke, Ron | Bell, Chip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Corpus Collosum Learning Pvt.Ltd. 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 Z3S3 (1).

1033.
Desi dream merchants

by Krishnamurthy, A G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04092 K7D3 (1).

1034.
The United States of Wal Mart

by Dicker, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Jeremy P Tarcher / Penguin 2005Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 D4U6 (1).

1035.
Secrets of great rainmakers the keys to success and wealth

by Fox, Jeffrey J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Hyperion 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.81 F6S3 (1).

1036.
Market research made easy

by Doman, Don | Doman, Margaret | Dennison, Dell.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Viva Books 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 D6M2 (1).

1037.
Body intelligence

by Edward.

Material type: Text Text; Literary form: Publisher: New Delhi TMH Availability: No items available : Withdrawn (1).

1038.
Loyality myths hyped strategies that will put you out of business and proven tactics that really works

by Keiningham, Timothy L | Wallard, Henri | Aksoy, Lerzan | Vavra, Terry G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8343 K3L6 (1).

1039.
Principles of marketing.

by Kotler, Philip | Armstrong, Gary.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice-Hall 1991Availability: No items available : Withdrawn (1).

1040.
Creative management.

by Henry, Jane Ed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage Pub 1991Availability: Items available for loan: Ahmedabad (HO)Call number: 658.403 C7 (1).

1041.
Management of change through human resource development.

by Maheshwari, B L | Sinha, Dharni Ed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 1991Availability: Items available for loan: Ahmedabad (HO)Call number: 658.3 M2 (1).

1042.
Entrepreneurship: new venture creation.

by Holt, David H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Englewood Cliff Prentice Hall 1992Availability: Items available for loan: Ahmedabad (HO)Call number: 658.1141 H6E6 (1).

1043.
Entrepreneurship and industry in India, 1800 - 1947.

by Ray, Rajat Kanta Ed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Oxford Uni. Press 1992Availability: Items available for loan: Ahmedabad (HO)Call number: 338.040954 E6 (1).

1044.
Industrial sickness.

by Shyamroy, Bedprakash.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Jaipur PrintWell 1992Availability: Items available for loan: Ahmedabad (HO)Call number: 338.542 S4I6 (1).

1045.
Export Marketing for a Small Handicraft Business

by Millard, Edward.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London IT Pub 1992Availability: Items available for loan: Ahmedabad (HO)Call number: 658.848 M4E6 (1).

1046.
Survey of Indian Industry 1991

by The Hindu.

Material type: Text Text; Literary form: Publisher: Availability: No items available : Withdrawn (1).

1047.
Entrepreneurship and Rural Markets

by Rajagopal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Jaipur Rawat Pub 1992Availability: Items available for loan: Ahmedabad (HO)Call number: 338.634 R2E6 (1).

1048.
Opening the Market Place to Small Enterprise

by Wilde, Ton De.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London IT Pub 1991Availability: Items available for loan: Ahmedabad (HO)Call number: 658.809 W4O7 (1).

1049.
How to Price Your Products and Services

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Havard Business Review 1991Availability: Items available for loan: Ahmedabad (HO)Call number: 658.816 H6 (1).

1050.
Preparing Feasibility Studies in Asia

by Walsh, John E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Tokyo Asian Productivity Organisation 1971Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 W2P7 (1).

1051.
Quality: Total Customer Service

by Taylor, Lynda King.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Century Business 1992Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 T2Q8 (1).

1052.
Human Development Report 1992

by UNDP.

Material type: Text Text; Literary form: Publisher: Availability: No items available : Withdrawn (1).

1053.
Dartnell Sales Manager's Handbook

by Steinbrink, John P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi UBSPD 1992Availability: Items available for loan: Ahmedabad (HO)Call number: 658.810202 D2 (1).

1054.
Guide to iso 9000 registration

by P K Rao.

Material type: Text Text; Literary form: Publisher: Availability: Items available for loan: Ahmedabad (HO)Call number: 658.810202 D2 (1).

1055.
International retailing

by Alxander, Nicholas | Doherty, Anne Marie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi OUP 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 A5I6 (1).

1056.
Information technology for retailing

by Joshi, Girdhar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi OUP 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 J6I6 (1).

1057.
Relationship marketing

by Godson, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford OUP 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 G6R3 (1).

1058.
Global marketing management changes, new challenges, and strategies

by Lee, Kiefer | Carter, Steve.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi OUP 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 L3G5 (1).

1059.
Marketing

by Baines, Paul | Page, Kelly | Fill, Chris.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi OUP 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B2M2 (1).

1060.
Hotel front office operations and management

by Tewari, Jatashankar R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi OUP 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 647.94 T3H6 (1).

1061.
Services marketing text and cases

by Nargundkar, Rajendra.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.809 N2S3 (1).

1062.
The Official Alibaba.com success guide insider tips and strategies for sourcing products from

by Schepp, Debra | Schepp, Brad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley and Sons, Inc. 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 S2O3 (1).

1063.
The Sunday times develop your PR skills

by Richardson, Neil | Laville, Lucy.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658 S8 (1).

1064.
Advertising and promotion an integrated marketing communications approach

by Hackley, Chris.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage Publications Ltd. 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 659.1 H2A2 (1).

1065.
Case studies in marketing management and research

by Bhatia, S K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Deep and Deep Publications Pvt.Ltd. 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B4C2 (1).

1066.
Legend in marketing vol.1-8 v1. consumer behavior: conceptual foundations ; v2. consumer behavior: empirical research ; v3.visioning the future ; v4.international marketing ; v5.managerial marketing: the early years ; v6.managerial marketing: current thought ; v7.organizational buyer behavior ; v8.relationship marketing

by Sheth, Jagdish N | Krishnan, Balaji C (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications India Pvt.Ltd. 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S4L3 (8).

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