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1201.
Branded customer service the new competitive edge

by Barlow, Janelle | Stewart, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida HarperCollins Publishers India Ltd. 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B2P7 (1).

1202.
The Art of being unreasonable lessons in unconventional thinking

by Broad, Eli | Pandey, Swati.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Times Group Book / Wiley India Pvt. Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658 T4 (1).

1203.
Social business by design transformative social media strategies for the connected company

by Hinchcliffe, Dion | Kim, Peter.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Times Group Books / Jossey-Bass 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.408 H4S6 (1).

1204.
Agricultural marketing (new trend & techniques)

by Tiwari, K K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Jaipur DND Publications 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 T4A4 (1).

1205.
Wiki brands reinventing your company in a customer-driven marketplace

by Moffitt, Sean | Dover, Mike.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH Education Pvt. Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 M6W4 (1).

1206.
Brand avatar translating virtual world branding into real world success

by Mesa, Alycia De.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire, UK Palgrave Macmillan 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 M3B7 (1).

1207.
Marketing for entrepreneurs and SMEs a global perspective

by Ruzzier, Maja Konecnik | Hisrich, Robert D | Ruzzier, Mitja.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cheltanham, UK Edward Elgar 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R8M2 (1).

1208.
The Marketing manifesto

by Hood, David James.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Routledge 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 H6M2 (1).

1209.
Business marketing concepts and cases

by Sarin, Sharad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S2B8 (3). Checked out (1).

1210.
Selling the dream

by Kawasaki, Guy.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York HarperCollins Publishers 1991Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 K2S3 (1).

1211.
The $10 Trillion prize captivating the newly affluent in China and India

by Silverstein, Michael J | Michael, David | Liao, Carol | Singhi, Abheek.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Review Press 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.84 S4D6 (1).

1212.
The Times knowledge series: search and social the definitive guide to real-time content marketing

by Garner, Rob.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Times Group Books / Wiley India Pvt. Ltd. 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658 T4 (1).

1213.
Leadership and the Customer Revolution: the Messy, Unpredicetable,and Inescapably Human Challenge of making the Rhetoric of Change a Reality

by Heil, Gary | Tate, Rick | Parker, Tom.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Van Nostrand Reinhold 1994Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 H3L3 (1).

1214.
Database Marketing: know What your Customer Wants

by Linton, Ian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi MacMillan India ltd. 1995Availability: Items available for loan: Ahmedabad (HO)Call number: 658.809 L4D2 (1).

1215.
The Handbook of Brand Management

by Arnold, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Reading,Massachusetts Addison-Wesley Pub Co 1998Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 A7H2 (1).

1216.
Global Marketing: A Market-Responsive Approach

by Hollensen, Svend.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Prentice Hall 1998Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 H6G5 (1).

1217.
Winning with the P&G 99: 99 Principles and Practices of Procter & Gamble's Success

by Decker, Charles L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Pocket Books/Simon & Schuster,Inc. 1998Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 D3W4 (1).

1218.
Marketing: a Behavioural Analysis

by Chisnall, Peter M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London McGraw-Hill 1985Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 C4M2 (1).

1219.
Consumer Behavior

by Hoyer, Wayne D | Deborah, J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai All India Publishers & Distributors 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 H6C6 (1).

1220.
Sales strategies

by Chris Newby.

Material type: Text Text; Literary form: Publisher: Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 H6C6 (1).

1221.
The New Strategic Selling

by Heiman, Stephen E | Tuleja, Tad | Sanchez, Diane.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Ltd. 1998Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 H3N3 (1).

1222.
Skills for Sales Success

by Batchelor, David J | Horn, Arthur H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Macmillan India Ltd. 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B2S5 (1).

1223.
Cases in Marketing Management

by Bemhardt, Kenneth L | Kinnear, Thomas C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago IRWIN 1997Availability: No items available : Withdrawn (1).

1224.
Effective small business management

by Hodgetts, Richard M | Kuratko, Donald F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Philadelphia The Dryden Press 1998Availability: Items available for loan: Ahmedabad (HO)Call number: 658.022 H6E3 (1).

1225.
Guerrilla Marketing with Technology:Unleashing the Full Potential of Your Small Business

by Levinson, Jay Conrad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Reading,Massachusetts Addison Wesley Longman 1997Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 L3G8 (1).

1226.
Using Questionnair and Surveys to Boost Your Business

by Evans, Nick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Pitman Publishing 1995Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 E9U8 (1).

1227.
The Ultimate USP is you

by Jim Cowden.

Material type: Text Text; Literary form: Publisher: Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 E9U8 (1).

1228.
Marketing Financial Services

by Pezzullo, Mary Ann.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Macmillan India Ltd. 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 P3M2 (1).

1229.
The Power of Simplicity

by Trout, Jack | Rivkin, Steve.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 T7P6 (1).

1230.
Marketing of Banking Services

by Seth, Rajeev K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Macmillan India Ltd. 1997Availability: Items available for loan: Ahmedabad (HO)Call number: 658.809 S3M2 (1).

1231.
Revitalizing the Pharmaceutical Business: Innovative Marketing Approaches

by Smarta, R.B.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 381.45 S6R3 (1).

1232.
New Marketing Strategies: Evolving Flexible Processes to Fit Market Circumstance

by Chaston, Ian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 2000Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 C4N3 (1).

1233.
Business Management - II

by Reddy, P N | Sathyaprasad, B G | Appannaiah, H N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Himalaya Publishing House 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658 R3B8 (1).

1234.
Electronic Marketing: Integrating Electronic Resources into the Marketing Process

by Reedy, Joel | Zimmerman, Kenneth | Schullo, Shauma.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Fort Worth The Dryden Press 2000Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R3E5 (1).

1235.
Marketing: Principles and Practice

by Adcock, Dennis | Ross, Caroline | Halborg, Al | Bradfield, Ray.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Financial Times Pitman Publishing 1998Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M2 (1).

1236.
Case Studies in Marketing: The Indian Context

by Srinivasan, R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI 2000Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S7C2 (1).

1237.
Marketing Management: Planning, Implementation and Control; The Indian Context

by Ramaswamy, V S | Namakumari, S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Macmillan 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R2M2 (1).

1238.
Marketing Research

by Gupta, S L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 G8M2 (1).

1239.
Principles of Marketing

by Kotler, Philip | Armstron, Gary.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI 1999Availability: No items available : Withdrawn (1).

1240.
Customer-Driven Services Management

by Balachandran, S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 B2C8 (1).

1241.
OB and analysis an integrated approach

by Derek Rollinson.

Material type: Text Text; Literary form: Publisher: Availability: No items available : Withdrawn (1).

1242.
Kaizen strategies for customer care: how to create a powerful customer care program and make it work

by Wellington, Patricia.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Pitman Publishing/Addison Wesley 2000Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 W3K2 (1).

1243.
e-Marketing: improving marketing effectiveness in a digital world

by McDonald, Malcolm | Wilson, Hugh.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi FT/Addison Wesley 2001Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M2E6 (1).

1244.
The new york times guide to marketing

by Murphy, Jamie Ed | Watson, Iain Ed.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ohio South-Western College Publishing 2001Availability: Items available for loan: Ahmedabad (HO)Call number: 658 N3 (1).

1245.
Sales management and sales promotion

by Mathew, M J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Jaipur RBSA Publishers 2000Availability: Items available for loan: Ahmedabad (HO)Call number: 658.82 M2S2 (1).

1246.
Sales management in the Indian perspective

by Gupta, Vaswar Das.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi PHI 2000Availability: Items available for loan: Ahmedabad (HO)Call number: 658.84 G8S2 (1).

1247.
The financial times marketing casebook

by Wright, Sheila.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Financial Times/Pitman Publishing 1997Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 W7F4 (1).

1248.
Essentials of marketing research

by Proctor, Tony.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Pitman Publishing 1997Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 P7E8 (1).

1249.
How to successful mail order marketing: how to build a really cost effective operation from scratch

by Bruce, Ian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Jaico Publishing House 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658 H6 (1).

1250.
Marketing research: text and cases

by Boyd, Harper W | Stasch, Stanley F | Westfall, Ralph.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi All India Traveller Book Seller 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 B6M2 (1).

1251.
Handbook of global marketing

by Lamont, D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Infinity Books 2000Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 L2H2 (1).

1252.
Auditing markets, products, and marketing plans

by Parmerlee, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Illionoi NTC Business Books 2000Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 P2A8 (1).

1253.
The Oxford Text Book of Marketing

by Blois, Keith (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Oxford University Press 2000Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 O9 (1).

1254.
Perfect customer care: all you need to get right first time

by Johns, Ted.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Random House/Business Books 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658.3124 P3 (1).

1255.
Marketing successfully: a professional perspective

by Nag, A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Mamcillan India Ltd. 2001Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 N2M2 (1).

1256.
Marketing: planning and strategy

by Jain, Subhash C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ohio South-Western College Publishing 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 J2M2 (1).

1257.
Marketing planning and strategy: casebook

by Jain, Subhash C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ohio South-Western College Publishing 2001Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 J2M2 (1).

1258.
Marketing management: an Asian perspective

by Kotler, Philip | Tan, Chin Tiong | Ang, Swee Hoon | Leong, Siew Meng.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore Prentice-Hall International 1996Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M2 (1).

1259.
International marketing

by Cateora, Philip R | Graham, Philip R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2001Availability: Items available for loan: Ahmedabad (HO)Call number: 658.848 C2I6 (1).

1260.
Entrepreneurial marketing: lessons from Wharton's pioneering MBA course

by Lodish, Leonard | Kallianpur, Amy | Morgon, Howard Lee.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 2001Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 L6E6 (1).

1261.
Marketing an introduction

by Armstrong, Gary | Kotler, Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Addison Wesley Longman/Pearson Education, Inc. 2000Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 A7M2 (1).

1262.
Retail marketing management

by Gilbert, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Harlow Pearson Education 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 G4R3 (1).

1263.
Result oriented marketing communication

by Anderson, Alan H | Kleiner, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Beacon Books 1998Availability: Items available for loan: Ahmedabad (HO)Call number: 658.82 A6R3 (1).

1264.
International marketing

by Terpstra, Vern | Sarathy, Ravi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore Harcourt Asia Pte Ltd. 2000Availability: Items available for loan: Ahmedabad (HO)Call number: 658.848 T3I6 (1).

1265.
Strategic marketing communications new ways to build and integrate communications

by Smith, Paul | Pulford, Alan | Berry, Chris.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 1997Availability: Items available for loan: Ahmedabad (HO)Call number: 658.82 S6S8 (1).

1266.
Principles of internet marketing

by Hanson, Ward A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore Thomson Asia Pte Ltd. 2000Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 H2P7 (1).

1267.
Kellogg on marketing the kellogg marketing faculty, North Western University

by Iacobucci, Dawn (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 2001Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K3 (1).

1268.
The 22 immutable laws of branding

by Ries, Al | Ries, Laura.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Harper Collins 2000Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 R4T9 (1).

1269.
Handbook of sales and marketing training

by Forsyth, Patrick (Ed).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Infinity Books 2001Availability: Items available for loan: Ahmedabad (HO)Call number: 658.81 H2 (1).

1270.
Marketing creating and keeping customers in an e-commerce world

by Zikmund, William G | d'Amico, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Singapore South-Western/Thomson Learning 2000Availability: Items available for loan: Ahmedabad (HO)Call number: 658.98 Z4M2 (1).

1271.
Rich dad's rick kid, smart kid

by Robert Kiyosaki.

Material type: Text Text; Literary form: Publisher: Availability: No items available : Withdrawn (1).

1272.
Talk up your business how to make the most of opportunities to promote and grow your small business

by Morel, Mary.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New South Wales Allen & Unwin 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 659.281 M6T2 (1).

1273.
Train2success: successful marketing for executives

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Zenith Global Consultants Ltd. 2007; Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1).

1274.
International marketing global environment, corporate strategy, case studies

by Rajagopal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Vikas Publishing 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R2I6 (1).

1275.
The Rural marketing book

by Kashyap, Pradeep | Raut, Siddhartha.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Biztantra 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K2R8 (1).

1276.
The Event marketing handbook beyond logistics and planning

by Saget, Allison.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago Kaplan Publishing 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S2E9 (1).

1277.
Marketing management a South Asian perspective

by Kotler, Philip | Keller, Kevin Lane.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K6M2 (1).

1278.
E-marketing theory and application

by Dann, Stephen | Dann, Susan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire Palgrave Macmillan 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 D2E6 (1).

1279.