Reverse psychology marketing the death of traditional marketing and the rise of the new "pul" game
By: Sinha, Indrajit
Contributor(s): Foscht, Thomas
Material type: TextPublisher: Hampshire, UK Palgrave Macmillan 2007Description: xiv,198p.incl.indexISBN: 9780230507548Subject(s): Psychology | Psychology and Marketing | Reverse Marketing Psychology | Reverse Marketing | Marketing Management | Management | MarketingDDC classification: 658.8 S4R3Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Ahmedabad (HO) | 658.8 S4R3 (Browse shelf) | Available | 21579 |
There are no comments on this title.