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1.
Entrepreneurship: theory and practice

by Shankar, Raj.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida / Chennai Tata McGraw Hill / Vijay Nicole Imprints Pvt. Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04 S4E6 (2). Checked out (1).

2.
Marketing management

by Kotler, Philip | Keller, Kevin Lane | Chernev, Alexander | Sheth, Jagdish N | Shainesh, G.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson India education Services Pvt. Ltd. 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K6M2 (4). Checked out (1).

3.
One land One Billion minds insights on branding in India

by Sridhar, Ramanujam.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madras Productivity & Quality Publishing Pvt. Ltd. 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S7O6 (1).

4.
Crush it! why now is the time to cash in on your passion

by Vaynerchuk, Gary.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Harper Business / HarperCollins Publishers 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 650.1 V2C7 (1).

5.
Business to business marketing management a global perspective

by Zimmermann, Alan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxon Routledge 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.804 Z4B8 (1).

6.
The New consumer online a sociology of taste, audience, and publics

by McQuarrie, Edward.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cheltenham, UK Edward Elgar 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 M2N3 (1).

7.
Winning new business essential selling skills for non-sales people

by Denny, Richard.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page India Pvt. Ltd. 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.85 D3W4 (1).

8.
From idea to profit how to market innovative products and services

by Jolly, Adam (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page 2005Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 F7 (1).

9.
The Art of selling what every sales professional needs to know

by Ziglar, Zig.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Jaico Publishing House 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 Z4A7 (1).

10.
Branding demystified plans to payoffs

by Verma, Harsh V.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 V3B7 (1).

11.
Traction: how any startup can achieve explosive customer growth

by Weinberg, Gabriel | Mares, Justin.

Publisher: UK Portfolio / Penguin Random House 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.11 W3H6 (1).

12.
Start something that matters

by Mycoskie, Blake.

Publisher: New York Spiegel & Grau Trade Paperbacks 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.408 M9S8 (1).

13.
The New rules of marketing & PR: how to use social media, online video, mobile applications, blogs, news releases & viral marketing to reach buyers directly

by Scott, David Meerman.

Edition: 5th ed. Publisher: New Delhi Wiley India Pvt. Ltd. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 S2N3 (1).

14.
The Future of branding

by [Srivastava, Rajendra (Ed.)] | Srivastava, Rajendra K (Ed.) | Thomas, Gregory Metz (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles : SAGE, 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 F8 (1).

15.
Sustainable enterprise : a macromarketing approach

by Peterson, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, Calif. : SAGE, 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 P3S8 (1).

16.
Brand avatar : translating virtual world branding into real world success

by De Mesa, Alycia.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Palgrave Macmillan, 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 M3B7 (1).

17.
Asian brand strategy: building and sustaining strong global brands in Asia

by Roll, Martin.

Edition: 2nd ed. rev.and updated.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Houndmills, Basingstoke, Hampshire New York, NY Palgrave Macmillan 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 R6A8 (1).

18.
Brand management: research, theory and practic Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.

by Heding, Tilde | Knudtzen, Charlotte F | Bjerre, Mogens.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon New York, NY Routledge 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 H3B7 (1).

19.
Brand meaning: meaning, myth and mystique in today's brand

by Batey, Mark.

Edition: 2nd ed. Publisher: London Routledge 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 B2B7 (1).

20.
Customer-centric marketing: build relationships, create advocates, and influence your customers

by Cundari, Aldo.

Publisher: Hoboken, NJ John Wiley & Sons, Inc. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 C8C8 (1).

21.
Entrepreneurship for the creative and cultural industries

by Kolb, Bonita M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London; New York Routledge, Taylor & Francis Group 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 700.68 K6E6 (1).

22.
How to market books

by Baverstock, Alison.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London New York Routledge, Taylor & Francis Group 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 070.52 B2H6 (1).

23.
Making social technologies work: leveraging the power and managing perils of social technologies in business

by Gruenbaum, Ronan.

Publisher: London Palgrave Macmillan 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 G7M2 (1).

24.
Marketing

by Groucutt, Jonathan | [Hopkins, Cheryl].

Publisher: London Palgrave 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 G7M2 (1).

25.
Marketing communications

by Eagle, Lynne.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Routledge, Taylor & Francis Group 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 E2M2 (1).

26.
Online marketing

by Sheehan, Brian.

Material type: Text Text; Literary form: Not fiction Publisher: Lausanne Worthing AVA 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 B2 (1).

27.
Sales management: strategy, process and practice

by Marcos Cuevas, Javier | Donaldson, Bill | Lemmens, Régis.

Edition: 4th edition Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London New York, NY Palgrave Macmillan 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.81 C8S2 (1).

28.
Sales management: analysis and decision making

by Ingram, Thomas N | LaForge, Raymond W | Avila, Ramon A | Schwepker, Charles H | Williams Michael R.

Edition: 9th ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Abingdon, Oxon New York, NY Routledge 2015Online access: Electronic version Availability: Items available for loan: Ahmedabad (HO)Call number: 658.81 I6S2 (1).

29.
The Quintessence of marketing: what you really need to know to manage your marketing activities

by Bickhoff, Nils | Hollensen, Svend | Opresnik, Marc.

Publisher: Hamburg, Germany Springer 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B4Q8 (1).

30.
Why people (don't) buy: the go and stop signals

by Chakravarti, Amitav | Thomas, Manoj.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Houndmills, Basingstoke Hampshire New York, NY Palgrave Macmillan 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 C4W4 (1).

31.
The Social executive: how to master social media and it's good for business

by Kasian-Lew, Dionne.

Publisher: Milton, Qld John Wiley & Sons Australia, Ltd. 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.45 K2S6 (1).

32.
Strategic brand management for B2B markets: a road map for organizational transformation

by Sarin, Sharad.

Edition: 2nd ed. Publisher: New Delhi Sage Response 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 S2S8 (1).

33.
Marketer's toolkit : the 10 strategies you need to succeed.

by Luecke, Richard | Harvard.

Material type: Text Text Publisher: New York ; Harvard Business Availability: Items available for loan: BengaluruCall number: 658 LUE (1).

34.
Marketing channel management : a customer-centric approach

by Venugopal, Pingali.

Material type: Text Text Publisher: New Delhi ; Response Books Availability: Items available for loan: BengaluruCall number: 658.84 VEN (1).

35.
Quick Win B2B Sales: Answers to Your Top 100 B2B Sales Questions

by Collis, Ray | O'gorman, John.

Material type: Text Text Publisher: New Delhi ; PHI Learning Pvt. Ltd Availability: Items available for loan: BengaluruCall number: 658 COL (1).

36.
Quick Win: Digital Marketing: Answers To Your Top 100 Marketing Questions

by Hanlon, Annmarie | Akins, Joanna.

Material type: Text Text Publisher: New Delhi ; PHI Learning Pvt. Ltd Availability: Items available for loan: BengaluruCall number: 658 HAN (1).

37.
Quick Win: Economics: Answers To Your Top 100 Economics Questions

by Kinsella, Stephen.

Material type: Text Text Publisher: New Delhi ; PHI Learning Pvt. Ltd Availability: Items available for loan: BengaluruCall number: 658 KIN (1).

38.
Quick Win: Marketing: Answers To Your Top 100 Marketing Questions

by Hanlon, Annmarie.

Material type: Text Text Publisher: New Delhi ; PHI Learning Pvt. Ltd Availability: Items available for loan: BengaluruCall number: 658 HAN (1).

39.
Social Media Marketing

by Evans, Dave.

Material type: Text Text Publisher: New Delhi ; Pearson Availability: Items available for loan: BengaluruCall number: 302.23 EVA (1).

40.
The 50th law of power fear nothing - 50 cent

by Greene, Robert.

Material type: Text Text Publisher: London ; Viva Books Availability: Items available for loan: BengaluruCall number: 158.1 GRR (1).

41.
The Power of 360 Degree Feedback: Maximizing Managerial and Leadership Effectiveness

by Rao T V.

Material type: Text Text Publisher: New Delhi ; Response Books Availability: Items available for loan: BengaluruCall number: 326 RAO (1).

42.
Verbal Reasoning

by Aggrawal, R S.

Material type: Text Text Publisher: New Delhi ; S Chand Availability: Items available for loan: BengaluruCall number: 030.1 AGG (1).

43.
Empowering brands with customer integration: classification, benefits and success factors

by Sesselmann, Jorg.

Publisher: Wiesbaden Springer 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 S3E6 (1).

44.
Global brand strategy: world-wise marketing in the age of branding

by Steenkamp, Jan-Benedict.

Publisher: London Palgrave Macmillan / Springer 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 S8G5 (1).

45.
Services marketing: people, technology, strategy

by Lovelock, Christopher H | Wirtz, Jochen.

Edition: 8th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey: World Scientific, 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.809 W4S3 (1).

46.
Health industry communication: new media, new methods, new message

by Hicks, Nancy J (Ed.) | Nicols, Christina Mazzola (Ed.) | Martin, Caroline P (Ed.).

Edition: 2nd ed. Publisher: Burlington, MA Jones & Bartlett Learning 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 613 H3 (1).

47.
Flash winners: a new e-commerce model for success

by Abikzir, David.

Publisher: Chennai Westland Ltd. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 A2F5 (1).

48.
Business lessons from bollywood: insights from a life in sales

by Sawant, Prashant.

Publisher: Pune Vishwakarma Publications 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S2B8 (1).

49.
Global marketing: practical insights & international perspectives

by Farrell, Carlyle.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: London SAGE Publications Ltd 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.84 F2G5 (1).

50.
The Analytical marketer: how to transform your marketing organization

by Sweetwood, Adele.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Review Press, 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 S9A6 (2).

51.
The Sales boss: the real secret to hiring, training, and managing a sales team

by Whistman, Jonathan.

Publisher: New Jersey Wiley & Sons, Inc. 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8102 W4S2 (1).

52.
Brand admiration: building a business people love

by Park, C Whan | Maclnnis, Deborah J | Eisingerich, Andreas B.

Publisher: New Delhi Wiley India Pvt. Ltd. 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 P2B7 (1).

53.
The Attention merchants: from daily newspaper to social media, how our time and attention is harvested and sold

by Wu, Tim.

Publisher: London Atlantic Books Ltd. 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 659.1 W8A8 (1).

54.
Lean analytics: use data to build a better startup faster

by Croll, Alistair | Yoskovitz, Benjamin.

Publisher: Sebastopol, CA O'Reilly Media, Inc. 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 C7L3 (1).

55.
The sales acceleration formula: using data, technology, and inbound selling to go from $0 to $100 million /

by Roberge, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey John Wiley & Sons, Inc. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.81 R6S2 (1).

56.
Dealstorming: the secret weapon that can solve your toughest sales challenges

by Sanders, Tim.

Publisher: New York Portfolio / Penguin 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.81 S2D3 (1).

57.
International entrepreneurship in the arts

by Varbanova, Lidia.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Routledge, Taylor & Franics Group 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 338.477 V2I6 (1).

58.
Managing TV brands with social media: an empirical analysis of television series brands

by Berz, Jennifer.

Publisher: Wiesbaden, GmBH Springer 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 302.23 B3M2 (1).

59.
The New rules of marketing & PR: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

by Scott, David Meerman.

Edition: 5th ed. Publisher: New Delhi Wiley India Pvt. Ltd. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 S2N3 (1).

60.
Agricultural marketing in India

by Acharya, S S | Agarwal, N L.

Edition: 4th ed.Material type: Text Text Publisher: New Delhi Oxford & IBH 2004Availability: Items available for loan: BhubaneswarCall number: 658.80963  ACH (1).

61.
Agricultural marketing in India

by Acharya, S S | Agarwal, N L.

Edition: 4th ed.Material type: Text Text Publisher: New Delhi Oxford & IBH 2004Availability: Items available for loan: BhubaneswarCall number: 658.80963  ACH (1).

62.
Cases in Marketing and Strategy

by Joshi, Rajiv.

Material type: Text Text Publisher: New Delhi Bookwell 2014Availability: Items available for loan: BhubaneswarCall number: 658.8 JOS (1).

63.
Cases in rural marketing : an integrated approach

by Krishnamacharyulu, C S G | Ramakrishnan, Lalitha.

Material type: Text Text Publisher: New Delhi Pearson 2010Availability: Items available for loan: BhubaneswarCall number: 658.8 KRI (1).

64.
New perspectives on rural marketing : includes agricultural marketing

by Y Ramkishen.

Edition: 2nd rev & en ed.Material type: Text Text Publisher: Mumbai Jaico 2004Availability: Items available for loan: BhubaneswarCall number: 658.8 YRA (1).

65.
Quick Win B2B sales: answers to your top 100 B2B sales questions

by Collis, Ray | O'Gorman, John.

Material type: Text Text Publisher: New Delhi PHI 2012Availability: Items available for loan: BhubaneswarCall number: 658 COL (1).

66.
Quick Win economics: answers to your top 100 economic questions

by Kinsella, Stephen.

Material type: Text Text Publisher: New Delhi PHI 2012Availability: Items available for loan: BhubaneswarCall number: 658 KIN (1).

67.
Rich dad's the business school : for people who like helping people

by Kiyosaki, Robert T | Sharon L. Lechter.

Edition: 2nd ed.Material type: Text Text Publisher: Bhopal Manjul Publishing House 2001Availability: Items available for loan: BhubaneswarCall number: 650.12 KIY (1).

68.
Service management and marketing : customer management in service competition

by Gronroos, Christian.

Edition: 3rd ed.Material type: Text Text Publisher: New Delhi John Wiley 2012Availability: Items available for loan: BhubaneswarCall number: 658.8 GRO (1).

69.
Social marketing: influencing behaviours for good

by Lee, Nancy R | Kotler, Philip.

Edition: 4th ed.Material type: Text Text Publisher: New Delhi Sage 2011Availability: Items available for loan: BhubaneswarCall number: 658.8 LEE (1).

70.
Start and run a retail business

by Dion, Jim | Topping, Ted.

Material type: Text Text Publisher: Mumbai Jaico 2008Availability: Items available for loan: BhubaneswarCall number: 658.87 DIO (1).

71.
Starting a business from home

by Barrow, Collin.

Edition: 2nd ed.Material type: Text Text Publisher: New Delhi Kogan Page 2011Availability: Items available for loan: BhubaneswarCall number: 658.1141 BAR (1).

72.
Train2success: successful marketing for executives - CDROM

Material type: Text Text Publisher: Mumbai Train2Success Interactive Solutions Pvt Ltd 2007Availability: Items available for loan: BhubaneswarCall number: (1).

73.
AskGaryVee: One entrepreneur's take on leadership, social media & self-awareness

by Vaynerchuk, Gary.

Publisher: New York HarperCollins Publishers 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658 V2A8 (1).

74.
Businessworld: marketing whitebook: 2017-18: the ADC of marketing

by Businessworld.

Publisher: New Delhi Businessworld 2017-18Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B8 (1).

75.
Consumer-brand relationships: theory and practice

by Fournier, Susan (Ed.) | Breazeale, Michael (Ed.) | Fetscherin, Marc (Ed.).

Edition: rep. Publisher: London Routledge 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8343 C6 (1).

76.
Innovation in pricing: contemporary theories and best practices

by Hinterhuber, Andreas (Ed.) | Liozu, Stephan (Ed.).

Edition: rep. Publisher: London Routledge 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.816 I6 (1).

77.
Marketing and the common good: essays from Notre Dame on societal impact

by Murphy, Patrick E (Ed.) | Sherry, John F (Ed.).

Publisher: London Routledge 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 306.34 M2 (1).

78.
Positioning the brand: an inside-out approach

by Riezebos, Rik | Grinten, Jaap Van Der.

Edition: rep. Publisher: London Routledge 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 R4P6 (1).