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1.
HCL facing the challenge of the laptop market / Mukherjee, Jayd

by Mukherjee, Jaydeep.

Material type: Article Article; Format: print Publisher: 2012Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

2.
Importance of Consumer Insights for Brand Building by Medical Entrepreneurs

by Mohanty, Ragini N | Shah, Richa | Kumar, Anjali.

Material type: Article Article; Format: print Publisher: 2015Online access: Click here to access online Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

3.
The Next economy will you know where your customers are?

by Ettenberg, Elliott.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 E8N3 (1).

4.
Rural marketing targeting the non-urban consumer

by Velayudhan, Sanal Kumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 V3R8 (1).

5.
Tourism and hospitality marketing a global perspectives

by Hudson, Simon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage Publications Ltd. 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 338.4791 H8T6 (1).

6.
Rural marketing targeting the non-urban consumer

by Velayudhan, Sanal Kumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 V3R8 (1).

7.
Primal branding create zealots for your brand, your companya nd your future

by Hanlon, Patrick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Entrepreneur Press 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.022 E6 (1).

8.
Rural retailing in India

by Yadav, Naresh Kumar | Singh, Awadhesh Kumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Serial Publications 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 Y2R8 (1).

9.
Marketing metaphoria what deep metaphors reveal about the minds of consumers

by Zaltman, Gerald | Zaltman, Lindsay H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business Press 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 Z2M2 (1).

10.
Consumer behaviour text and cases

by Batra, Satish K | Kazmi, S H H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 B2C6 (1).

11.
Consumer behaviour and rural marketing in India Agrawal, Meenu

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi New Century Publications 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 A4C6 (1).

12.
Legend in marketing vol.1-8 v1. consumer behavior: conceptual foundations ; v2. consumer behavior: empirical research ; v3.visioning the future ; v4.international marketing ; v5.managerial marketing: the early years ; v6.managerial marketing: current thought ; v7.organizational buyer behavior ; v8.relationship marketing

by Sheth, Jagdish N | Krishnan, Balaji C (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications India Pvt.Ltd. 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S4L3 (8).

13.
Rural marketing text and cases

by Krishnamacharyulu, C S G | Ramakrishnan, Lalitha.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education (Singapore) 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K7R8 (1).

14.
Understanding consumers building powerful brands using consumer research

by Parameswaran, M G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 P2U6 (1).

15.
Business inside out capturing millions of brand loyal gay consumers

by Witeck, Robert | Comes, Wesley.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago Kaplan Publishing 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 W5B8 (1).

16.
E-marketing theory and application

by Dann, Stephen | Dann, Susan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire Palgrave Macmillan 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 D2E6 (1).

17.
Rural Marketing

by Velayudhan, Sanal Kumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Response Books 2002Availability: Items available for loan: GuwahatiCall number: 658.8 VEL (1).

18.
Marketing and mobile financial services: a global perspective on digital banking consumer behavior

by Shaikh, Aijaz A (Ed.) | Karjaluoto, Heikki (Ed.).

Publisher: London Routledge 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R6 (1).

19.
Consumer behaviour: applications in marketing

by East, Robert | Singh, Jaywant | Wright, Malcolm | Vanhuele, Marc.

Publisher: London Sage Publications Ltd. 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 E2C6 (1).

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