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1.
Deep blue: check, mate! Rajurkar, A. P.

by Rajurkar, A. P.

Material type: Article Article; Format: print Publisher: 1997Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

2.
Does entrepreneurial self-efficacy distinguish entrepreneur managers Chen, Chao. C. Green Gene. Pat.

by Chen, Chao. C. Green Gene. Pat.

Material type: Article Article; Format: print Publisher: 1998Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

3.
Marketing Management in Small Service Enterprises A Case Study of Hotel Industry in Nagaland / Panda, N M.

by Panda, N M.

Material type: Article Article; Format: print Publisher: 2003Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

4.
Strategic Issues for KAM Implementation in Industrial Market Chatterjee, P K.

by Chatterjee, P K.

Material type: Article Article; Format: print Publisher: 2003Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

5.
Stapple yourself to an order Shapiro, Benson P.

by Shapiro, Benson P.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

6.
A three-part plan for upgrading your marketing department fo challenges Kotler, Philip.

by Kotler, Philip.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

7.
The Characteristics and Strategies of high growth SMEs Smallbone, David.

by Smallbone, David.

Material type: Article Article; Format: print Publisher: 1995Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

8.
L'Oreal Thailand (A) Turpin, Dominique.

by Turpin, Dominique.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

9.
Attaining escape velocity why do a large number of products fail in the marketplace an

by Das, P K.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

10.
E-business development an exploratory investigation of the small firm / Fillis, Ia

by Fillis, Ian.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

11.
Marketing a new paradigm / Venkataramana, P.

by Venkataramana, P.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

12.
Event management emerging functional area for small entrepreneurs / Beegam,

by Beegam, Resia.

Material type: Article Article; Format: print Publisher: 2005Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

13.
Facilitating management and marketing creativity in global m Napier, Nancy K.

by Napier, Nancy K.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

14.
Global marketing teams a strategic option for multinationals / Kiessling, Timothy

by Kiessling, Timothy S.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

15.
Marketing as service-exchange taking aleadership role in global marketing management / Lu

by Lusch, Robert F.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

16.
Marketing the image of management the costs and benefits of CEO reputation / Ranft, Annette L

by Ranft, Annette L.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

17.
How European marketing management measures up to take on the Farley, John U.

by Farley, John U.

Material type: Article Article; Format: print Publisher: 2005Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

18.
Perishables produce handling and marketing needs careful pla Sardana, Vijay.

by Sardana, Vijay.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

19.
Marketing malpractice the cause and the cure / Christensen, Clayton M.

by Christensen, Clayton M.

Material type: Article Article; Format: print Publisher: 2005Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

20.
The Sales learning curve Leslie, Mark.

by Leslie, Mark.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

21.
Tapping the brand pyramid a framework for strategic brand management in the Indian con

by Mukerjee, Kaushik.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

22.
The New rules of customer experience management Dhananjayan, G.

by Dhananjayan, G.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

23.
Supply chain will become liability without effective quality systems Sardana, Vijay.

by Sardana, Vijay.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

24.
Commodity futures markets modern method for price discovery to manage supply chain /

by Sardana, Vijay.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

25.
Marketing management and entrepreneurship development in a t dominated economy a case study of small scale industries in east khasi hills

by Srivastav, Nirankar.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

26.
Developing sales professionals on the job role of sales mana trainers Joshi, Rajiv.

by Joshi, Rajiv.

Material type: Article Article; Format: print Publisher: 2008Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

27.
Internal marketing in services organizations need for reorientation / Joshi, Rajiv.

by Joshi, Rajiv.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

28.
Hey marketer, give me a reason to talk and let me talk about Joshi, Rajiv.

by Joshi, Rajiv.

Material type: Article Article; Format: print Publisher: 2008Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

29.
The 'X' effect reaching the customers the experiential marketing (XM) way

by Joshi, Rajiv.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

30.
Corporate social responsibility role of marketers and advertisers / Joshi, Rajiv.

by Joshi, Rajiv.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

31.
Point of purchase advertising final opportunity to influence consumer decision-making / J

by Joshi, Rajiv.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

32.
Role of analytical crm in crm systems importance and benetits / Ranjan, Jayanthi.

by Ranjan, Jayanthi.

Material type: Article Article; Format: print Publisher: 2009Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

33.
Business-to-business interaction lessons from a case-based in-class simulation / Faucher, Hu

by Faucher, Hubert.

Material type: Article Article; Format: print Publisher: 2009Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

34.
Engro chemical Pakistan limited restructuring the marketing division / Khurshid, Anwar.

by Khurshid, Anwar.

Material type: Article Article; Format: print Publisher: 2010Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

35.
Why good jobs are good for retailers Ton, Zeynep.

by Ton, Zeynep.

Material type: Article Article; Format: print Publisher: 2012Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

36.
Brand ambassadors to be or not to be? / Nagwani, Anil.

by Nagwani, Anil.

Material type: Article Article; Format: print Publisher: 2012Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

37.
Competitiveness of India's mocro and small enterprises throu functional competencies role in nation's development / Ramarao, Ravulaparthy.

by Ramarao, Ravulaparthy.

Material type: Article Article; Format: print Publisher: 2012Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

38.
Problem of customer information overload and interactive mar its solution Dave, Darshana.

by Dave, Darshana.

Material type: Article Article; Format: print Publisher: 2011Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

39.
Sadakalo Marketing of Traditional Fashion in the Modern Fashion Indus

by Ahmad, Jashim Uddin.

Material type: Article Article; Format: print Publisher: 2014Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

40.
Sadakalo Marketing of Traditional Fashion in the Modern Fashion Indus

by Hossain, Mohammed Alamgir.

Material type: Article Article; Format: print Publisher: 2014Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

41.
Application of Social CRM towards Information Services of Ac Libraries in India A Master Approach / Thomas, Prijith Jacob.

by Thomas, Prijith Jacob.

Material type: Article Article; Format: print Publisher: 2014Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

42.
Does Charging Nonprofit Volunteers Affect Their Satisfaction Clerkin, Richard M.

by Clerkin, Richard M.

Material type: Article Article; Format: print Publisher: 2014Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

43.
Strategic marketing management in small and medium-sized ent Gilmore, Audrey.

by Gilmore, Audrey.

Material type: Article Article; Format: print Publisher: 2012Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

44.
Sustainable Value Creation through E-waste Management The Role of Marketing-Retailers-Operations Interface / Mane

by Mane, Pranoti.

Material type: Article Article; Format: print Publisher: 2014Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

45.
Women Entrepreneurship in West Bengal: Problems and Motivations

by Jha, Srabani.

Material type: Article Article; Format: print Publisher: 2015Online access: Click here to access online Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

46.
Principles of Marketing

by Kotler, Philip.

Material type: Film Film; Type of visual material: Publisher: New Delhi PHI 1999Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1).

47.
Retailing management

by Levy, Michael | Weitz, Barton A.

Material type: Film Film; Type of visual material: Publisher: New Delhi TMH 2003Availability: Items available for reference: Ahmedabad (HO) ReferenceCall number: CDROM (1). :

48.
Global corporate briefs: knowledge pays...always

Material type: Film Film; Type of visual material: Publisher: AMA 2008Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1).

49.
The Greatest Salesman in the World

by Mandino, Og.

Material type: Film Film; Type of visual material: Publisher: Mumbai Jaico 2007Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1).

50.
Export policy, procedures and documentation

by Mahajan, M I.

Material type: Film Film; Type of visual material: Publisher: Mumbai Snow white 2010Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1).

51.
Applied case studies in marketing

by Shajahan, S.

Material type: Film Film; Type of visual material: game Publisher: Primus Books Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1).

52.
Complex packaging

Material type: Film Film; Type of visual material: Publisher: Amsterdam, Netherland The Pepin Press 2010Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1).

53.
Marketing research: text and cases

by Wrenn, Bruce | Loudon, David | Stevens, Robert E.

Material type: Film Film; Type of visual material: game Publisher: Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1).

54.
International marketing

by Joshi, Rakesh Mohan.

Material type: Film Film; Type of visual material: game Publisher: New Delhi Oxford University Press Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1).

55.
Strategic marketing text and cases: the Indian perspective

by Shajahan, S.

Material type: Film Film; Type of visual material: Publisher: New Delhi Viva Books 2010Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1).

56.
Marketing Management - EDP

by .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: MPCON 1985Availability: Items available for loan: Ahmedabad (HO)Call number: 380.25 P4L4 (1).

57.
Market and Implications: A Study...Organisation

by Williamson, Oliver E | .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York The Free Press 1983Availability: Items available for loan: Ahmedabad (HO)Call number: 664 S4E6 (1).

58.
Market and Sales Forcasting: A Total Approach

by Bolt, Gordon J | .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 1981Availability: Items available for loan: Ahmedabad (HO)Call number: 658.818 (1).

59.
Market and Sales Forcasting: A Total Approach

by Bolt, Gordon J | .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 1981Availability: Items available for loan: Ahmedabad (HO)Call number: 658.818 (1).

60.
How to read faster and better

by .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 1985Availability: Items available for loan: Ahmedabad (HO)Call number: 658.818 (1).

61.
Sales promotion handbook

by Dakin, Tony Ed | .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Essex Gower Press 1974Availability: Items available for loan: Ahmedabad (HO)Call number: 658.82 S2 (1).

62.
Introduction to Marketing

by Frain John | .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Playmouth Macdonald & Evans 1983Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 I6F7 (1).

63.
The Good Franchise Guide

by Attawood, Tony | | Hough, Len.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 1988Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8708 A8G6 (1).

64.
Negotiating Profitable Sales

by Lidstone, John | .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Gower 1981Availability: Items available for loan: Ahmedabad (HO)Call number: 658.85 L4N3 (1).

65.
Strategic Industrial Marketing

by Chisnall, Peter M | .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Prentice Hall 1985Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 C4S8 (1).

66.
Strategic Marketing Management

by Foxall, Gordon R | .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Crown Helm 1981Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 F6S8 (1).

67.
Mastering Marketing

by Foster, Douglas | .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Macmillan 1984Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 F6M2 (1).

68.
Marketing: The Sales Manager's Role

by Tack | .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: World's Work Limited 1976Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 T2M2 (1).

69.
Electronic Office

by Peltu, Malcolm | .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London British Broadcasting Corporation 1984Availability: Items available for loan: Ahmedabad (HO)Call number: 651.2 P3E5 (1).

70.
Pricing Decision

by Gabor, Andre | .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London London MCB Publications 1979Availability: Items available for loan: Ahmedabad (HO)Call number: 658.816 G2P7 (1).

71.
How to Handle Major Customers Profitably

by Melkman, Alan | .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Gower Publications 1979Availability: Items available for loan: Ahmedabad (HO)Call number: 658.82 M3H6 (1).

72.
Manual for the Preparation of Industrial Feasibility Studies

by UNIDO | .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Vienna 1991Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 U6M2 (1).

73.
Teaching Company: Marketing Seminar

by Morgan, J | | Tattersall, A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Durham Durham University Business school 1991Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 M6T3 (1).

74.
Ready or Not, It's Nearly Midnight

by Ferguson, W G | .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Durham Durham University Business school 1992Availability: Items available for loan: Ahmedabad (HO)Call number: 658.835 F3R3 (1).

75.
Franchising Small Business Guide

by .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sphere Study Aids 1985Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 F6F7 (1).

76.
The Marketing of Services

by Cowell, Donald W | .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London William Heinemann Ltd. 1984Availability: Items available for loan: Ahmedabad (HO)Call number: 658.809 C6M2 (1).

77.
Secrets of the World's Top Sales Performers

by .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Business Books 1989Availability: Items available for loan: Ahmedabad (HO)Call number: 658.85 H2S3 (1).

78.
International Marketing

by Rathor, B S | | Ratho, J S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bombay Himalaya Publishing House 1994Availability: Items available for loan: Ahmedabad (HO)Call number: 658.848 R2I6 (1).

79.