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1.
A Study on Social Media and Crowd Funding in India

by Chandrika, K Gnana.

Material type: Article Article; Format: print Publisher: 2015Online access: Click here to access online Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

2.
Socialnomics how social media transforms the way we live and do business

by Qualman, Erik.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ John Wiley & Sons, Inc. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 330.9 Q8S6 (1).

3.
The Ultimate online customer service guide how to connect with your customers to sell more!

by Collier, Marsha.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ John Wiley & Sons, Inc. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 C6U5 (1).

4.
Engage the complete guide for brands and businesses to build, cultivate, and measure success in the new web

by Solis, Brian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley & Sons, Inc. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 S6E6 (1).

5.
The Student newspaper survival guide

by Kanigel, Rachele.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester, UK Wiley / Blackwell 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 378.198 K2S8 (1).

6.
Everywhere comprehensive digital business strategy for the social media era

by Weber, Larry.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ John Wiley & Sons, Inc. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 W3E9 (2).

7.
Marketing through turbulent times

by Darroch, Jenny.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire Palgrave Macmillan 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658 D2M2 (1).

8.
Guerrilla marketing for job hunters 3.0 how to stand out from the crowd and tap into hidden job market using social media and 999 tactics today

by Levinson, Jay Conrad | Perry, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ John Wiley & Sons, Inc. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 650.14 L3G8 (1).

9.
Marketing shortcuts for the self-employed leverage resources, establish online credibility, and crush your competition

by Schwerdtfeger, Patrick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ John Wiley and Sons, Inc. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 S2M2 (1).

10.
Growth hacker marketing a primer on the future of PR, marketing, and advertising

by Holiday, Ryan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Profile Books Ltd. 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 H6G7 (1).

11.
Social media ROI managing and measuring social media efforts in your organization

by Blanchard, Olivier.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson / Dorling Kindersley (India) Pvt. Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 B5S6 (1).

12.
Crush it! why now is the time to cash in on your passion

by Vaynerchuk, Gary.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Harper Business / HarperCollins Publishers 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 650.1 V2C7 (1).

13.
Guerrilla social media marketing 100+ weapons to grow your online influence,

by Levinson, Jay Conrad | Gibson, Shane.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 L3G8 (1).

14.
Tactical transparency how leaders can leverage social media to maximize value and build their brand

by Holtz, Shel | Havens, John C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: San Francisco, CA Jossey Bass / Wiley Imprint 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 H6T2 (1).

15.
Engage the complete guide for brands and businesses to build, cultivate, and measure success in the new web

by Solis, Brian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Wiley India 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S6E6 (1).

16.
Social business by design transformative social media strategies for the connected company

by Hinchcliffe, Dion | Kim, Peter.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Times Group Books / Jossey-Bass 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.408 H4S6 (1).

17.
The Times knowledge series: search and social the definitive guide to real-time content marketing

by Garner, Rob.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Times Group Books / Wiley India Pvt. Ltd. 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658 T4 (1).

18.
E-marketing theory and application

by Dann, Stephen | Dann, Susan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire Palgrave Macmillan 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 D2E6 (1).

19.
The New rules of marketing & PR: how to use social media, online video, mobile applications, blogs, news releases & viral marketing to reach buyers directly

by Scott, David Meerman.

Edition: 5th ed. Publisher: New Delhi Wiley India Pvt. Ltd. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 S2N3 (1).

20.
Making social technologies work: leveraging the power and managing perils of social technologies in business

by Gruenbaum, Ronan.

Publisher: London Palgrave Macmillan 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 G7M2 (1).

21.
Social Media Marketing

by Evans, Dave.

Material type: Text Text Publisher: New Delhi ; Pearson Availability: Items available for loan: BengaluruCall number: 302.23 EVA (1).

22.
The Attention merchants: from daily newspaper to social media, how our time and attention is harvested and sold

by Wu, Tim.

Publisher: London Atlantic Books Ltd. 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 659.1 W8A8 (1).

23.
Managing TV brands with social media: an empirical analysis of television series brands

by Berz, Jennifer.

Publisher: Wiesbaden, GmBH Springer 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 302.23 B3M2 (1).

24.
The New rules of marketing & PR: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

by Scott, David Meerman.

Edition: 5th ed. Publisher: New Delhi Wiley India Pvt. Ltd. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 S2N3 (1).

25.
AskGaryVee: One entrepreneur's take on leadership, social media & self-awareness

by Vaynerchuk, Gary.

Publisher: New York HarperCollins Publishers 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658 V2A8 (1).

26.
The social media bible: tactics, tools, & strategies for business success

by Safko, Lon.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ John Wiley & Sons, Inc. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 S2S6 (1).

27.
Social Media Marketing for Growth of SMEs

by Agrawal, Avani | Saxena, Kavita.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Bookwell 2019Online access: Click here to access online Availability: Items available for loan: Ahmedabad (HO) (1).

28.
Social media marketing: a strategic approach

by Barker, Melissa S | Barker, Donald I | Bormann, Nicholas F | Neher, Krista E.

Publisher: Delhi Cengage Learning India Pvt. Ltd. 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 B2S6 (1).

29.
Internet marketing: a practical approach in the Indian context

by Maity, Moutusy.

Publisher: New Delhi OUP 2018Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M2I6 (1).

30.
The Social CEO: how social media can make you a stronger leader

by Corbet, Damian.

Publisher: London Bloomsbury Business 2021Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 C6S6 (1).

31.
Social media marketing: all-in One for dummies

by Zimmerman, Jan | Ng, Deborah.

Edition: 4th ed. Publisher: New Delhi Dummies / Wiley India Pvt. Ltd. 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 Z4S6 (1).

32.
Dynamic of media writing: adapt and connect

by Filak, Vincent F.

Edition: 3rd ed. Publisher: Thousand Oaks, CA Sage Publications, Inc 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 808.066 F4D9 (1).

33.
Advertising design by medium: a visual and verbal approach

by Blakeman, Robyn.

Publisher: New York Routledge / Taylor & Francis Group 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 659.1 B5A2 (1).

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