Blue ocean strategy how to create uncontested market space and make the competition irrelevant
By: Chan Kim, W
Contributor(s): Mauborgne, Renee
Material type:
TextPublisher: Boston Harvard Business School Press 2005Description: xv,240p.incl.indexISBN: 9781591396192Subject(s): Market Segmentation | Decision Making | Marking Planning | Markting Marketing | Management | Marketing | Market Competition | New Product | New Products | Blue Ocean StrategyDDC classification: 658.802 C4B5
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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Ahmedabad (HO) | 658.802 C4B5 (Browse shelf) | Checked out to Arti Kabra (E2518) | 01/10/2023 | 19204 |
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