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	1.	Brand new solving the innovation paradox-how great brands invent and launch new products, services, and business models by Maddock, G Michael \| Brown, Paul B \| Uriarte, Luisa C. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley and Sons, Inc. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.575 M2B7 (1). Place hold Add to cart (remove)
	2.	Blue ocean strategy how to create uncontested market space and make the competition irrelevant by Chan Kim, W \| Mauborgne, Renee. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Press 2005Availability: No items available : Checked out (1). Place hold Add to cart (remove)
	3.	Winning at new products creating value through innovation by Cooper, Robert G. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York Basic Books 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.575 C6W4 (1). Place hold Add to cart (remove)
	4.	From idea to profit how to market innovative products and services by Jolly, Adam (Ed.). Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page India 2005Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 F7 (1). Place hold Add to cart (remove)
	5.	Chance and intent managing the risk of innovation and entrepreneurship by Bodde, David L (Ed.) \| John, Caron H (Ed.). Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York Routledge 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.4 C4 (1). Place hold Add to cart (remove)

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