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1.
From idea to profit how to market innovative products and services

by Jolly, Adam (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page India 2005Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 F7 (1).

2.
Entrepreneurial marketing: how to develop customer demand

by Nijssen, Edwin J.

Edition: 3rd ed. Publisher: Oxon, UK Routledge / Taylor & Francis Group 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 N4E6 (1).

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