EDII Library and Information Center catalog › Details for: Out of the Frying Pan?

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Out of the Frying Pan? Why Small Business Managers Introduce High-Risk Products /

Material type: Article

ArticlePublisher: 2003Description: 419-440Subject(s): Prospect Theory | Risk | New Products In: Journal of Business Venturing

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Item type	Current location	Call number	Vol info	Status	Date due	Barcode
Articles	Ahmedabad (HO)	(Browse shelf)	Vol. 18, Issue. 3	Available		006269

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