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1.
Predictably irrational the hidden forces that shape our decisions

by Ariely, Dan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Harper / HarperCollins Publishers 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 153.83 A7P7 (1).

2.
The Upside of irrationality the unexpected benefits of defying logic at work and at home

by Ariely, Dan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Harper 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 153.4 A7U7 (1).

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