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1.
Retailing an introduction

by Cox, Roger | Brittain, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Dorling Kindersley (India) / Pearson Education 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 C6R3 (1).

2.
The Big book of marketing lessons and best practices from the World's greatest companies

by Bennett, Anthony G (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B4 (1).

3.
Handbook of public relations and communications

by Lesly, Philip (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Jaico 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 L3H2 (1).

4.
Managing TV brands with social media: an empirical analysis of television series brands

by Berz, Jennifer.

Publisher: Wiesbaden, GmBH Springer 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 302.23 B3M2 (1).

5.
Advertising and public relations research

by Jugenheimer, Donald W [et...al] | Bradley, Samuel D | Kelley, Larry D | Hudson, Jerry C.

Edition: 2nd ed. Publisher: Routledge 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 659.072 J8A2 (1).

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