Good works! marketing and corporate initiatives that build a better world...and the bottom line

By: Kotler, Philip
Contributor(s): Lee, Nancy R | Hessekiel, David
Material type: TextTextPublisher: Hoboken, NJ John Wiley and Sons, Inc. 2012Description: vi,282p.incl.indexISBN: 9781118206683Subject(s): Good Work | Company | Objective | Value | Corporate | Corporate Philanthropy | Kotler, Philip | Philip Kotler | Public Sector | Nonprofit | Defense | Offense | Corporate Driven Initiatives | Marketing Driven Initiatives | Relationship Marketing | Business Social Responsibility | Social Responsibility | Business | Corporate Social Responsibility | CSR | Corporate Initiatives | Marketing Management | Management | MarketingDDC classification: 658.802 K6G6
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Item type Current location Call number Status Date due Barcode
Books Books Ahmedabad (HO)
658.802 K6G6 (Browse shelf) Available 20970

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