Strategic alliances and marketing partnerships gaining competitive advantage through collaboration and partnering
By: Gibbs, Richard
Contributor(s): Humphries, Andrew
Material type:
TextPublisher: New Delhi Kogan Page India 2009Description: xii,235p.incl.indexISBN: 9780749457181Subject(s): Marketing Management | Partnering | Partnership | Collaboration | Competitive Advantage | Marketing Partnership | Strategic Alliances | Relationship Marketing | MarketingDDC classification: 658.8 G4S8
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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Ahmedabad (HO) | 658.8 G4S8 (Browse shelf) | Available | 16007 |
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