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1.
Total relationship marketing marketing management, relationship strategy, and CRM approaches for the network economy

by Gummensson, Evert.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Butterworth-Heinemann 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 G8T6 (1).

2.
The Science of selling

by Alapatt, Francis.

Material type: Text Text; Literary form: Publisher: Madras Productivity and Quality Publishing Pvt.Ltd. Availability: Items available for loan: Ahmedabad (HO)Call number: 658.81 A5S2 (1).

3.
Street smart franchising

by Mathews, Joe | Percival, Deb | Debolt, Don.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Entrepreneur Media 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 M2S8 (1).

4.
Good works! marketing and corporate initiatives that build a better world...and the bottom line

by Kotler, Philip | Lee, Nancy R | Hessekiel, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ John Wiley and Sons, Inc. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 K6G6 (1).

5.
Business-to-business marketing

by Brennan, Ross | McDowell, Raymond | Canning, Louise.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage Publications Ltd. 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B7B8 (1).

6.
Customer relationship management

by Anderson, Kristin | Kerr, Carol.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 A6C8 (1).

7.
Customer relationship management a database approach

by Kumar, V | Reinartz, Werner J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Wiley India (P.) Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 K8C8 (1).

8.
The Marketing mavens

by Capon, Noel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York crown business 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 C2M2 (1).

9.
The Handbook of key customer relationship management the definitive guide to winning managing and developing key account business

by Burnett, Ken.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Addison Wesley Longman (Singapore) Pte.Ltd 2001Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 B8H2 (1).

10.
CRM (Customer relationship management) CDROM

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Bennett Coleman & Co.Ltd. 2004; Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1).

11.
Handbook of relationship marketing

by Sheth, Jagdish N | Parvatiyar, Atul (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books / Sage 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 S4H2 (1).

12.
CRM at the speed of light essential customer strategies for the 21st century

by Greenberg, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 G7C7 (1).

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14.
Total customer value management transforming business thinking

by Mahajan, Gautam.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books / Sage 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 M2T6 (1).

15.
Strategic alliances and marketing partnerships gaining competitive advantage through collaboration and partnering

by Gibbs, Richard | Humphries, Andrew.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page India 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 G4S8 (1).

16.
Relationship marketing

by Godson, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford OUP 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 G6R3 (1).

17.
Customer relationship management: concepts and technologies

by Buttle, Francis.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Rouledge Taylor and Francis Group 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 B8C8 (1).

18.
Total relationship marketing marketing management, relationship strategy, and CRM approaches for the network economy

by Gummensson, Evert.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Butterworth-Heinemann 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 G8T6 (1).

19.
Business-to-business marketing

by Brennan, Ross | McDowell, Raymond | Canning, Louise.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications India Pvt. Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B7B8 (1).

20.
E-marketing theory and application

by Dann, Stephen | Dann, Susan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire Palgrave Macmillan 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 D2E6 (1).

21.
Customer-centric marketing: build relationships, create advocates, and influence your customers

by Cundari, Aldo.

Publisher: Hoboken, NJ John Wiley & Sons, Inc. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 C8C8 (1).

22.
Customer relationship management: concepts and technologies

by Buttle, Francis | Maklan, Stan.

Edition: 4th ed. rep. Publisher: Oxon Routledge / Taylor & Francis Group 2021Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 B8C8 (1).

23.
Franchising strategies: the entrepreneur's guide to success

by Teixeira, Ed | Chan, Richard.

Publisher: New York / Oxon Routledge / Taylor & Francis Group 2023Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 T3F7 (1).

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