Trust, Network, and Market Start-up Strategies of SMEs in Indian ICT industry / Sengup
By: Sengupta, Anirban
Material type:
ArticlePublisher: 2011Subject(s): Market | Network | Trust | Startups | Information And Communication Technology | Ict Industry | Smes | Small And Medium Enterprises | Entrepreneurship In The Sme Sector | Entrepreneurship | Ninth Biennial Conference On Entrepreneu | Biennial Conference Papers
In:
Ninth Biennial Conference on EntrepreneurshipSummary: It is well understood that market plays a determining role with reference to business development. However, the process through which an enterprise identifies and develops a market for its business offering varies contextually and therefore, involves uncertainty. Corporates adopt different strategies, involving innovation and brand-building, in order to address such uncertainty. However, often such strategies are resource-intensive where resource not only involves finance, but also time, and dedicated personnel. It is quite easily understandable that such strategies are seldom affordable for emerging small and medium enterprises (SMEs) which are often resource-constrained. However, what is interesting is that despite such obstacles a large number of SMEs get started on a regular basis and a good number of them do considerable business. This phenomenon takes a particularly interesting form in new economy which has witnessed mushrooming of new SMEs in the recent years. It is in this context it becomes important to explore the alternative resources that SMEs apply, particularly in the start-up stage, in order to develop a market for themselves and maintain control over it. The...
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Articles
|
Ahmedabad (HO) | (Browse shelf) | Vol. , Issue. | Available | 019360 |
It is well understood that market plays a determining role with reference to business development. However, the process through which an enterprise identifies and develops a market for its business offering varies contextually and therefore, involves uncertainty. Corporates adopt different strategies, involving innovation and brand-building, in order to address such uncertainty. However, often such strategies are resource-intensive where resource not only involves finance, but also time, and dedicated personnel. It is quite easily understandable that such strategies are seldom affordable for emerging small and medium enterprises (SMEs) which are often resource-constrained. However, what is interesting is that despite such obstacles a large number of SMEs get started on a regular basis and a good number of them do considerable business. This phenomenon takes a particularly interesting form in new economy which has witnessed mushrooming of new SMEs in the recent years. It is in this context it becomes important to explore the alternative resources that SMEs apply, particularly in the start-up stage, in order to develop a market for themselves and maintain control over it. The...
There are no comments on this title.