Need and Importance of Market Research for Medium Small and ups Kumar, Arya.
By: Kumar, Arya
Material type:
ArticlePublisher: 2013Description: 425 - 436Subject(s): Competitive Analysis | Competition And Competitive Advantage | Market Sizing | Customer Segmentation | Identifying Target Customer | Customer Needs | Small & Medium Enterprises | Market Research | Smes | Small And Medium Enterprises | Entrepreneurship In The Sme Sector | Entrepreneurship | Tenth Biennial Conference On Entrepreneu | Biennial Conference Papers
In:
Tenth Biennial Conference on EntrepreneurshipSummary: The critical input that would play a pivotal role in taking Indian Economy to still greater heights in the global markets would be the entrepreneurial mindset of its human resources. Further, it would be small and medium start-ups that would play a critical role in years to come. Opportunity identification needs to be backed-up with sound market research. In the present highly dynamic environment, it is essential for an entrepreneur and his team to undertake market research to handle and process information, so as to take far more informed decisions that would enhance their chances of long term survival and success. Market Research helps in avoiding making expensive mistakes by way of going in for an unpopular product or services that are not desired by prospective customers. Competitiveness revolves around continuous interactions between entrepreneurs and customers. Entrepreneurs as suppliers of goods and services compete against other suppliers of similar goods and services in a market by using available resources and capabilities to serve market needs better than their competitors. Their offerings take the form of product characteristics and features designed and developed to...
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Ahmedabad (HO) | (Browse shelf) | Vol. , Issue. | Available | 019190 |
The critical input that would play a pivotal role in taking Indian Economy to still greater heights in the global markets would be the entrepreneurial mindset of its human resources. Further, it would be small and medium start-ups that would play a critical role in years to come. Opportunity identification needs to be backed-up with sound market research. In the present highly dynamic environment, it is essential for an entrepreneur and his team to undertake market research to handle and process information, so as to take far more informed decisions that would enhance their chances of long term survival and success. Market Research helps in avoiding making expensive mistakes by way of going in for an unpopular product or services that are not desired by prospective customers. Competitiveness revolves around continuous interactions between entrepreneurs and customers. Entrepreneurs as suppliers of goods and services compete against other suppliers of similar goods and services in a market by using available resources and capabilities to serve market needs better than their competitors. Their offerings take the form of product characteristics and features designed and developed to...
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