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When sports celebrity doesn't perfrom Upadhyay, Yogesh.

By: Upadhyay, Yogesh
Material type: ArticleArticlePublisher: 2010Description: 67-78Subject(s): Cricket | Behavioural Intentions | Role Model | Sports Celebrity | Negative Information | Celebrity Endorsement In: Vision:The Journal of Business Perspective
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Item type Current location Call number Vol info Status Date due Barcode
Articles Articles Ahmedabad (HO)
(Browse shelf) Vol. 14, Issue. 1&2 Available 015633

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