A Case Study of a Young Evolving Social Enterprise Under the Mango Tree / Madhu, J.
By: Madhu, J
Material type:
ArticlePublisher: 2011Subject(s): Under The Mango Tree Company | Utmt Company | Social Enterprises | Social Entrepreneurship | Case Studies | Entrepreneurship | Ninth Biennial Conference On Entrepreneu | Biennial Conference Papers
In:
Ninth Biennial Conference on EntrepreneurshipSummary: This case study looks at a young sustainable hybrid social enterprise Under the Mango Tree (UTMT) comprising primarily of UTMT Company (For-profit) which is a market-focused, customer-centric, and profit-driven business enterprise and UTMT Society (Not for profit) which focuses on alternate livelihood options through technical and capacity building, credit linkages and institutional development. The present focus of UTMT Company is on penetrating with innovative marketing techniques the nich
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Articles
|
Ahmedabad (HO) | (Browse shelf) | Vol. , Issue. | Available | 019414 |
This case study looks at a young sustainable hybrid social enterprise Under the Mango Tree (UTMT) comprising primarily of UTMT Company (For-profit) which is a market-focused, customer-centric, and profit-driven business enterprise and UTMT Society (Not for profit) which focuses on alternate livelihood options through technical and capacity building, credit linkages and institutional development. The present focus of UTMT Company is on penetrating with innovative marketing techniques the nich
There are no comments on this title.