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1.
Tug-of-war Gupta, M. P.

by Gupta, M. P.

Material type: Article Article; Format: print Publisher: 1997Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

2.
A free market unbridled? Rao, D. V. R.

by Rao, D. V. R.

Material type: Article Article; Format: print Publisher: 1997Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

3.
Status of India's coffee exports Damodaran, A.

by Damodaran, A.

Material type: Article Article; Format: print Publisher: 1998Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

4.
The power of a brand Prasad, Balaji. P. Chandrasekh.

by Prasad, Balaji. P. Chandrasekh.

Material type: Article Article; Format: print Publisher: 1998Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

5.
Brand loyality behaviour of colour TV owners Raut, Kishore. C. Nabi Md. Kam.

by Raut, Kishore. C. Nabi Md. Kam.

Material type: Article Article; Format: print Publisher: 1998Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

6.
Managing marketing finance interface systematically Sankaran, M.

by Sankaran, M.

Material type: Article Article; Format: print Publisher: 1998Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

7.
The future of marketing: new dimensions and challanges Bezawada, Ramakrishna.

by Bezawada, Ramakrishna.

Material type: Article Article; Format: print Publisher: 1999Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

8.
Eye of the beholder Ajgaonkar, Mihir.

by Ajgaonkar, Mihir.

Material type: Article Article; Format: print Publisher: 1999Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

9.
India brand equity fund competing globally the wrong way Jain, Arun. Kumar.

by Jain, Arun. Kumar.

Material type: Article Article; Format: print Publisher: 1999Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

10.
The Global Brand Face-Off Raman, Anand P.

by Raman, Anand P.

Material type: Article Article; Format: print Publisher: 2003Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

11.
Below-the-Line Help for Brand Building Halan, Deepak.

by Halan, Deepak.

Material type: Article Article; Format: print Publisher: 2003Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

12.
Estimating Value Added by Brands from Market Data An Application to the Indian Toilet Soap Market / Sivramkri

by Sivramkrishna, S.

Material type: Article Article; Format: print Publisher: 2003Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

13.
Five Steps to Brand Building Sangameshwaran, Prasad.

by Sangameshwaran, Prasad.

Material type: Article Article; Format: print Publisher: 2003Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

14.
Creating the Brand Experience Sangameshwaran, Prasad.

by Sangameshwaran, Prasad.

Material type: Article Article; Format: print Publisher: 2003Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

15.
Success through Brand Equity Kistruck, Geoffrey M

by Kistruck, Geoffrey M.

Material type: Article Article; Format: print Publisher: 2003Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

16.
Cricketers as Brand Ambassadors Dubey, Jayashree.

by Dubey, Jayashree.

Material type: Article Article; Format: print Publisher: 2003Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

17.
Kill a Brand, Keep a Customer Kumar, Nirmalaya.

by Kumar, Nirmalaya.

Material type: Article Article; Format: print Publisher: 2003Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

18.
From Customers to Brand Enthusiasts Raman, Manjari.

by Raman, Manjari.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

19.
Brand equity and pricing decisions Kumar, S Ramesh.

by Kumar, S Ramesh.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

20.
Retail branding Sahay, Shankar.

by Sahay, Shankar.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

21.
L'Oreal Thailand (A) Turpin, Dominique.

by Turpin, Dominique.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

22.
L'Oreal Thailand (B) Turpin, Dominique.

by Turpin, Dominique.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

23.
Customer-centered brand management Rust, Roland T.

by Rust, Roland T.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

24.
Valuing brands and their equity Srivastava, R K.

by Srivastava, R K.

Material type: Article Article; Format: print Publisher: 2005Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

25.
Mantras for successful brandbuilding Srivastava, R K.

by Srivastava, R K.

Material type: Article Article; Format: print Publisher: 2005Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

26.
Kurlon Ltd George, Simon.

by George, Simon.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

27.
Consumer brand - choice and the equimarginal principle of ut maximization a re - conceptualization / Sivramkrishna, Sashi.

by Sivramkrishna, Sashi.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

28.
Tapping the brand pyramid a framework for strategic brand management in the Indian con

by Mukerjee, Kaushik.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

29.
Branding good causes Inc Jain, Sheenu.

by Jain, Sheenu.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

30.
Emami identification of brand extention opportunities in fairness

by Sahoo, Debajani.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

31.
The corporate brand help or hindrance / Dev, Chekitan S.

by Dev, Chekitan S.

Material type: Article Article; Format: print Publisher: 2008Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

32.
Apollo health and lifestyle limited retail franchising in the healthcare industry / Patro, Sanj

by Patro, Sanjay.

Material type: Article Article; Format: print Publisher: 2009Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

33.
Maria B Designs Pvt Ltd Ghani, Jawaid Abdul.

by Ghani, Jawaid Abdul.

Material type: Article Article; Format: print Publisher: 2010Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

34.
Confirmatory study on brand equity and brand loyalty a special book at the impact of attitudinal and behavioural

by Chahal, Hardeep.

Material type: Article Article; Format: print Publisher: 2010Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

35.
Employer brand for talent acquisition an exploration towards its measurement` / Srivastava, Palla

by Srivastava, Pallavi.

Material type: Article Article; Format: print Publisher: 2010Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

36.
Marketing mix elements influencing brand equity and brand ch Chattopadhyay, Tanmay.

by Chattopadhyay, Tanmay.

Material type: Article Article; Format: print Publisher: 2010Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

37.
Separation of brand equity and brand value Tiwari, Munish Kumar.

by Tiwari, Munish Kumar.

Material type: Article Article; Format: print Publisher: 2010Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

38.
P&G is selling Oxydol! Baucus, Melissa.

by Baucus, Melissa.

Material type: Article Article; Format: print Publisher: 2011Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

39.
Concealing or revealing the family? corporate brand identity strategies in family firms / Micel

by Micelota, Evelyn R.

Material type: Article Article; Format: print Publisher: 2011Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

40.
International entrepreneurship in internet-enabled markets Reuber, A Rebecca.

by Reuber, A Rebecca.

Material type: Article Article; Format: print Publisher: 2011Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

41.
Minding other people's business Singh, Anshuman.

by Singh, Anshuman.

Material type: Article Article; Format: print Publisher: 2012Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

42.
Linking Environmental Awareness and Perceived Brand Eco-frie Brand Trust and Purchase Intention Punyatoya, Plavini.

by Punyatoya, Plavini.

Material type: Article Article; Format: print Publisher: 2014Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

43.
Relevance and Creation of Strong Brands for B2B Markets Sarin, Sharad.

by Sarin, Sharad.

Material type: Article Article; Format: print Publisher: 2014Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

44.
Brand Identity Management in Developing Brand Equity of Enterprises and its relevance in Entrepreneurship Training in Uzbekistan

by Nozima, Zufarova.

Material type: Article Article; Format: print Publisher: 2015Online access: Click here to access online Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

45.
Are They Really Different A Study on Apparel ShoppersÂ’ Retail Format Perception in USA

by Basu, Rituparna.

Material type: Article Article; Format: print Publisher: 2015Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

46.
An Exploratory Study on Entrepreneurship Opportunities in Wo Trivedi, Jigna Chandrakant.

by Trivedi, Jigna Chandrakant.

Material type: Article Article; Format: print Publisher: 2013Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

47.
Consumer Behaviour for Household Appliances in Ludhiana Kumar, Rajesh.

by Kumar, Rajesh.

Material type: Article Article; Format: print Publisher: 2015Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

48.
Brand Management of Electronic Mass-Media in the Republic of Sharifkhodjaev, Usman.

by Sharifkhodjaev, Usman.

Material type: Article Article; Format: print Publisher: 2015Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

49.
Brand building the new survival mantra

by Garg, G P (Ed.) | Institute of Business Management and Research | Kale, S L (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Indore IBMR 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 B7 (1).

50.
Engage the complete guide for brands and businesses to build, cultivate, and measure success in the new web

by Solis, Brian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley & Sons, Inc. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 S6E6 (1).

51.
The Cult of the luxury brand inside Asia's love affair with luxury

by Chadha, Radha | Husband, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Nocholas Brealey Publishing 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 306.34 C4C8 (1).

52.
Brands and branding

by Clifton, Rita | Simmons, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Profile Books Ltd. 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 C5B7 (1).

53.
A Framework for marketing management

by Kotler, Philip | Keller, Kevin Lane.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education (Singapore) Pte.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K6F7 (2).

54.
Brands that made India-DVD

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida IBN 18 Broadcast Ltd. 2008; Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1).

55.
Defending the brand aggressive strategies for protecting your brand in the online arena

by Murray, Brian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (American Management Association) 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 M8D3 (1).

56.
Rebuilding brand America what we must do to restore our reputation and safeguard the future of American business abroad

by Martin, Dick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (American Management Association) 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 M2R3 (1).

57.
Reputation rules strategies for building your company's most valuable asset

by Diermeier, Daniel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH Education Pvt.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 659.2 D4R3 (1).

58.
The Old rules of marketing are dead 6 new rules to reinvent your brand and reignite your business

by Pearson, Timothy R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH Education Pvt.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 P3O5 (1).

59.
The Richard Branson way 10 secrets of the world's greatest brand builder

by Dearlove, Des.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Magna Publishing Co.Ltd. 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04092 D3R4 (1).

60.
Pharmaceutical marketing strategies and practices

by Ganjre, Kumardatt A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai International Book House Pvt.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 G2P4 (3).

61.
Brandwashed tricks companies use to manipulate our minds and persuade us to buy

by Lindstrom, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Crown Business 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 L4B7 (2).

62.
Personal branding for dummies

by Chritton, Susan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ John Wiley and Sons, Inc. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 650.1 C4P3 (1).

63.
The Digital business start-up workbook the ultimate step-by-step guide to succeeding online from start-up to exit

by Rickman, Cheryl.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester, UK Capston Publishing Ltd. / John Wiley and Sons Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.11 R4D4 (1).

64.
No money marketing: from upstart to big brand on a frugal budget a practitioner's playbook

by Paul, Jessie.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH Education Pvt. Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 P2N6 (1).

65.
The Definitive book of branding

by Kompella, Kartikeya (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Response 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K6D3 (1).

66.
Contemporary brand management

by Johansson, Johny K | Carlson, Kurt A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, CA Sage Publications, Inc. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 J6C6 (1).

67.
Brand namakaran for desi khari, English Marie segments 9 steps to formulate a winning brand name for ethnic & foreign segments

by Kapoor, Jagdeep.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai BPI (India) Pvt.Ltd. 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K2B7 (1).

68.
Brand simple how the best brands keep it simple and succeed

by Adamson, Allen P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Palgrave Macmillan 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 A2B7 (1).

69.
Alliance brand fulfilling the promise of partnering

by Darby, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester, UK John Wiley & Sons Ltd. 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.044 D2A5 (1).

70.
The Business Standard quiz book

by Sri Krishna, Gaurav.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New delhi Business Standard / Bloomsbury Publishing India Pvt. Ltd. 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 650.1 B8 (1).

71.
One land One Billion minds insights on branding in India

by Sridhar, Ramanujam.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madras Productivity & Quality Publishing Pvt. Ltd. 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S7O6 (1).

72.
18 brand Astras using brand abilities as weapons for CRISP brand building

by Kapoor, Jagdeep.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K2E4 (1).

73.
Business the Richard Branson way 10 secrets of the World's greatest brand builder

by Dearlove, Des.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Wiley India (P) Ltd. 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04092 B8 (1).

74.
The Future beyond lovemarks

by Roberts, Kevin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Power House Books 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 R6F8 (1).

75.
Most trusted brands 2006-CDROM

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Times Multimedia 2007; Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1).

76.
Marketing and branding the Indian scenario

by Ramesh Kumar, S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 R2M2 (1).

77.
Branding unbound the future of advertising, sales, and the brand experience in the wireless age

by Mathieson, Rick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M2B7 (1).

78.
Build your own life brand! a powerful strategy to maximize your potential and enhance your value for ultimate achievement

by Graham, Stedman.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York THe Free Press 2001Availability: Items available for loan: Ahmedabad (HO)Call number: 158 G7B8 (1).

79.
Brand bollywood a new global entertainment order

by Bose, Derek.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 791.43 B6B7 (1).

80.
Strategic brand management creating and sustaining brand equity long term

by Kapferer, Jean-Noel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K2S8 (1).

81.
Primal branding create zealots for your brand, your companya nd your future

by Hanlon, Patrick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Entrepreneur Press 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.022 E6 (1).

82.
Place branding glocal, virtual and physical identities, constructed, imagined and experienced

by Govers, Robert | Go, Frank.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Palgrave Macmillan 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 G6P5 (1).

83.
Strategic brand management creating and sustaining brand equity long term

by Kapferer, Jean-Noel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan page 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K2S8 (1).

84.
Strategic brand management building, measuring, and managing brand equity

by Keller, Kevin Lane.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K3S8 (1).

85.