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1.
Branding in satellite channels in India Chakraborty, Ranajit.

by Chakraborty, Ranajit.

Material type: Article Article; Format: print Publisher: 2005Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

2.
Employer branding on campus Muralidharan, T.

by Muralidharan, T.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

3.
Building on perceptions Das, Prasenjit.

by Das, Prasenjit.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

4.
Branding good causes Inc Jain, Sheenu.

by Jain, Sheenu.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

5.
Internal marketing in services organizations need for reorientation / Joshi, Rajiv.

by Joshi, Rajiv.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

6.
Tata steelium a success story in b2b branding / Bhattacharya, Kaushik.

by Bhattacharya, Kaushik.

Material type: Article Article; Format: print Publisher: 2010Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

7.
Tata steelium a success story in b2b branding / Bhattacharya, Kaushik.

by Bhattacharya, Kaushik.

Material type: Article Article; Format: print Publisher: 2010Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

8.
When David met Victoria forging a strong family brand / Parmentier, Marie-Agnes.

by Parmentier, Marie-Agnes.

Material type: Article Article; Format: print Publisher: 2011Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

9.
Impact of Branding on Consumer Buying Preferences towards Ba Products in Small Town A Study of Rewa City / Manshani, Mamata.

by Manshani, Mamata.

Material type: Article Article; Format: print Publisher: 2014Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

10.
Tweet Your Tune - Social Media, the New Pied Piper in Talent Acquisition Dutta, Debolina.

by Dutta, Debolina.

Material type: Article Article; Format: print Publisher: 2014Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

11.
Marketing of Library and Information Services Chandratre, Shripad V.

by Chandratre, Shripad V.

Material type: Article Article; Format: print Publisher: 2015Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

12.
Branding and Labelling of the Products of Women Entrepreneur Manipur

by Chanu, A Ibemcha | Chanu, Linthoi.

Material type: Article Article; Format: print Publisher: 2015Online access: Click here to access online Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

13.
Importance of Consumer Insights for Brand Building by Medical Entrepreneurs

by Mohanty, Ragini N | Shah, Richa | Kumar, Anjali.

Material type: Article Article; Format: print Publisher: 2015Online access: Click here to access online Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

14.
The Practice of entrepreneurship

by Okpara, Friday O | .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Enugu, Nigeria Precision Publishers Ltd. 2005Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04 O5P7 (1).

15.
Fundraising management analysis, planning and practice

by Sargeant, Adrian | Jay, Elaine.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Routledge 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.15224 S2F8 (2).

16.
Engage the complete guide for brands and businesses to build, cultivate, and measure success in the new web

by Solis, Brian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley & Sons, Inc. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 S6E6 (1).

17.
Brands and branding

by Clifton, Rita | Simmons, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Profile Books Ltd. 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 C5B7 (1).

18.
Ingredient branding making the invisible visible

by Kotler, Philip | Pfoertsch, Waldemar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Springer 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K6I6 (1).

19.
The On-demand brand 10 rules for digital marketing success in an anytime, everywhere world

by Mathieson, Rick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (American Management Association) 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 M2O6 (1).

20.
Rebuilding brand America what we must do to restore our reputation and safeguard the future of American business abroad

by Martin, Dick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (American Management Association) 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 M2R3 (1).

21.
The Old rules of marketing are dead 6 new rules to reinvent your brand and reignite your business

by Pearson, Timothy R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH Education Pvt.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 P3O5 (1).

22.
Personal branding for dummies

by Chritton, Susan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ John Wiley and Sons, Inc. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 650.1 C4P3 (1).

23.
The Definitive book of branding

by Kompella, Kartikeya (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Response 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K6D3 (1).

24.
One land One Billion minds insights on branding in India

by Sridhar, Ramanujam.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madras Productivity & Quality Publishing Pvt. Ltd. 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S7O6 (1).

25.
Crush it! why now is the time to cash in on your passion

by Vaynerchuk, Gary.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Harper Business / HarperCollins Publishers 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 650.1 V2C7 (1).

26.
Strategic human resource technologies keys to managing people

by Chanda, Ashok | Shen, Jie | Krishna, B. Sivarama.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.301 C4S8 (1).

27.
Strategic human resource technologies keys to managing people

by Chanda, Ashok | Shen, Jie | Krishna, B Sivarama.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.301 C4S8 (1).

28.
Marketing and branding the Indian scenario

by Ramesh Kumar, S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 R2M2 (1).

29.
Branding unbound the future of advertising, sales, and the brand experience in the wireless age

by Mathieson, Rick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M2B7 (1).

30.
Brand names and product dynasties Lessons in retrospect

by Coleman, Barrie Blake.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Westland 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 C6B7 (1).

31.
Place branding glocal, virtual and physical identities, constructed, imagined and experienced

by Govers, Robert | Go, Frank.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Palgrave Macmillan 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 G6P5 (1).

32.
Branding a practical guide to planning your strategy

by Randall, Geoffrey.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page India 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 R2B7 (1).

33.
What is branding?

by Healey, Matthew.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mies, Switzerland RotoVision SA 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658 E8 (1).

34.
Harvard Business Review on reinventing your marketing

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business Review Press 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658 H2 (1).

35.
The Big book of marketing lessons and best practices from the World's greatest companies

by Bennett, Anthony G (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B4 (1).

36.
The Cool factor building your brand's image through partnership marketing

by Breckenfeld, Del.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley and Sons, Inc. 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 B7C6 (1).

37.
The Global brand how to creat and develop lasting brandvalue in the world market

by Hollis, Nigel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Palgrave Macmillan 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 H6G5 (3).

38.
Branding in a competitive market place

by Baisya, Rajat K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage / Response 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 B2B7 (1).

39.
Building brand value five steps to building powerful brands

by Parameswaran, M G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2006Availability: No items available : Withdrawn (1).

40.
Marketing and branding the Indian scenario

by Ramesh Kumar, S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 R2M2 (1).

41.
Kellogg on branding

by Tybout, Alice M (Ed.) | Calkins, Tim (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 2005Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K3 (1).

42.
Luxury fashion branding trends, tactics, techniques

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire Palgrave Macmillan 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 741.672 O5L8 (1).

43.
Successful branding

by Choudhury, Pran K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hyderabad Universities Press (India) Ltd. 2001Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 C4S8 (1).

44.
Branded customer service the new competitive edge

by Barlow, Janelle | Stewart, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida HarperCollins Publishers India Ltd. 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B2P7 (1).

45.
Wiki brands reinventing your company in a customer-driven marketplace

by Moffitt, Sean | Dover, Mike.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH Education Pvt. Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 M6W4 (1).

46.
The 22 immutable laws of branding

by Ries, Al | Ries, Laura.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Harper Collins 2000Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 R4T9 (1).

47.
E-marketing theory and application

by Dann, Stephen | Dann, Susan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire Palgrave Macmillan 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 D2E6 (1).

48.
The Future of branding

by [Srivastava, Rajendra (Ed.)] | Srivastava, Rajendra K (Ed.) | Thomas, Gregory Metz (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles : SAGE, 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 F8 (1).

49.
Brand avatar : translating virtual world branding into real world success

by De Mesa, Alycia.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Palgrave Macmillan, 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 M3B7 (1).

50.
Brand management: research, theory and practic Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre.

by Heding, Tilde | Knudtzen, Charlotte F | Bjerre, Mogens.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Abingdon, Oxon New York, NY Routledge 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 H3B7 (1).

51.
Eco-business: a big-brand takeover of sustainability

by Dauvergne, Peter | Lister, Jane.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publisher: Cambridge, Mass. MIT Press 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.4083 D2E2 (1).

52.
Strategic brand management for B2B markets: a road map for organizational transformation

by Sarin, Sharad.

Edition: 2nd ed. Publisher: New Delhi Sage Response 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 S2S8 (1).

53.
Global brand strategy: world-wise marketing in the age of branding

by Steenkamp, Jan-Benedict.

Publisher: London Palgrave Macmillan / Springer 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 S8G5 (1).

54.
Brand admiration: building a business people love

by Park, C Whan | Maclnnis, Deborah J | Eisingerich, Andreas B.

Publisher: New Delhi Wiley India Pvt. Ltd. 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 P2B7 (1).

55.
Managing TV brands with social media: an empirical analysis of television series brands

by Berz, Jennifer.

Publisher: Wiesbaden, GmBH Springer 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 302.23 B3M2 (1).

56.
Positioning the brand: an inside-out approach

by Riezebos, Rik | Grinten, Jaap Van Der.

Edition: rep. Publisher: London Routledge 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 R4P6 (1).

57.
How to create a kick ass brand: give your business a world identity

by Tyreman, David.

Publisher: Mumbai Jaico Publishing House 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 T9W6 (1).

58.
National SC-ST Hub Training Program on Marketing & Branding: Reading Material

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad EDII February 25 - March 08, 2019Availability: Items available for loan: Ahmedabad (HO) (1).

59.
Bottom of the pyramid marketing: making, shaping and developing BOP market

by Singh, Ramendra (Ed.).

Publisher: Bingley, UK Emerald Publishing 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B6 (1).

60.
People powered: how communities can supercharge your business, brand, and teams

by Bacon, Jono.

Publisher: harpercollinsleadership.com HarperCollins Leadership 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8343 B2P3 (1).

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