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1.
Global Brands O'Keefe, Brian.

by O'Keefe, Brian.

Material type: Article Article; Format: print Publisher: 2001Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

2.
How to Scale Brands Up Or Down Kumar, Arun.

by Kumar, Arun.

Material type: Article Article; Format: print Publisher: 2003Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

3.
The Hidden Dragons Zeng, Ming.

by Zeng, Ming.

Material type: Article Article; Format: print Publisher: 2003Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

4.
Building Emotional Surplus into Brands Sengupta, Shombit.

by Sengupta, Shombit.

Material type: Article Article; Format: print Publisher: 2003Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

5.
Slice of Reality Changing Culture at Pizza Hut and Yum!, Brands, Inc. / Mike

by Mike, Barry.

Material type: Article Article; Format: print Publisher: 2003Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

6.
Strategy Lessons from Small Brands Nag, Soumick.

by Nag, Soumick.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

7.
Can brands survive hypercompetition? Ray, Joydeep.

by Ray, Joydeep.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

8.
Global for whom, local for whom? Sharma, Saurabh.

by Sharma, Saurabh.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

9.
How global brands compete Holt, Douglas B.

by Holt, Douglas B.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

10.
Indian companies in overseas markets perspectives, patterns and implications / Ramachandran, J.

by Ramachandran, J.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

11.
Valuing brands and their equity Srivastava, R K.

by Srivastava, R K.

Material type: Article Article; Format: print Publisher: 2005Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

12.
Why brand Korea worked in India Kumar, Shishir.

by Kumar, Shishir.

Material type: Article Article; Format: print Publisher: 2005Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

13.
Playing the youth card Kar, Sayantani.

by Kar, Sayantani.

Material type: Article Article; Format: print Publisher: 2012Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

14.
HCL facing the challenge of the laptop market / Mukherjee, Jayd

by Mukherjee, Jaydeep.

Material type: Article Article; Format: print Publisher: 2012Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

15.
Retention of talented employees in the IT sector a study with reference to industries in Bangalore / Vijayku

by Vijaykumar, J.

Material type: Article Article; Format: print Publisher: 2012Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

16.
Relevance and Creation of Strong Brands for B2B Markets Sarin, Sharad.

by Sarin, Sharad.

Material type: Article Article; Format: print Publisher: 2014Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

17.
Brand Identity Management in Developing Brand Equity of Enterprises and its relevance in Entrepreneurship Training in Uzbekistan

by Nozima, Zufarova.

Material type: Article Article; Format: print Publisher: 2015Online access: Click here to access online Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

18.
E-Pages 2003

Material type: Film Film; Type of visual material: game Publisher: Availability: Items available for reference: Ahmedabad (HO) ReferenceCall number: CDROM (1). :

19.
E-pages 2004

Material type: Film Film; Type of visual material: Publisher: EFY 2004Availability: Items available for reference: Ahmedabad (HO) ReferenceCall number: CDROM (1). :

20.
Engage the complete guide for brands and businesses to build, cultivate, and measure success in the new web

by Solis, Brian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley & Sons, Inc. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 S6E6 (1).

21.
The Cult of the luxury brand inside Asia's love affair with luxury

by Chadha, Radha | Husband, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Nocholas Brealey Publishing 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 306.34 C4C8 (1).

22.
Brands and branding

by Clifton, Rita | Simmons, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Profile Books Ltd. 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 C5B7 (1).

23.
Brands that made India-DVD

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida IBN 18 Broadcast Ltd. 2008; Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1).

24.
The Sunday times creating success: how to negotiate effectively

by Oliver, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page India Ltd. / The Sunday Times 2007Availability: No items available : Withdrawn (1).

25.
India the emerging brand

by Taher, Nasreen (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hyderabad ICFAI University Press 2005Availability: Items available for loan: Ahmedabad (HO)Call number: 338.0954 I6 (1).

26.
Most trusted brands 2006-CDROM

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Times Multimedia 2007; Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1).

27.
Primal branding create zealots for your brand, your companya nd your future

by Hanlon, Patrick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Entrepreneur Press 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.022 E6 (1).

28.
Advertising and promotion communicatig brands

by Hackley, Chris.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage Publications 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 659.1 H2A2 (1).

29.
Creating success: understanding brands

by Cheverton, Peter.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page India Pvt.Ltd. 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658 C7 (1).

30.
Trade marks and brands an interdisciplinary critique

by Bently, Lionel (Ed.) | Ginsburg, Jane C (Ed.) | Davis, Jennifer (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Cambridge University Press 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 346.0488 T7 (1).

31.
Brands that made India-CDROM

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida IBN 18 Broadcast Ltd. 2008; Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1).

32.
DraftFCB+Ulka brand building advertising concepts and cases (case book II)

by Parameswaran, M G | Medh, Kinjal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH Education Pvt.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 P2D7 (1).

33.
The Cool factor building your brand's image through partnership marketing

by Breckenfeld, Del.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley and Sons, Inc. 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 B7C6 (1).

34.
The Economic times most trusted brands CDROM

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai The Economic Times 2006; Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1).

35.
Engage the complete guide for brands and businesses to build, cultivate, and measure success in the new web

by Solis, Brian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Wiley India 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S6E6 (1).

36.
Luxury fashion branding trends, tactics, techniques

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire Palgrave Macmillan 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 741.672 O5L8 (1).

37.
Brands under fire

by Arthur, Ivan | Mathews, Kurien.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Portfolio / Penguin Group 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 A7B7 (1).

38.
Successful branding

by Choudhury, Pran K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hyderabad Universities Press (India) Ltd. 2001Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 C4S8 (1).

39.
AIMA: designing world class brands (CDROM)

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi AIMA / Excel Multimedia 2004; Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1).

40.
AIMA: creating iconics brands in the Indian market (CDROM)

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi AIMA / Excel Multimedia 2004; Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1).

41.
AIMA: building successful brands in the 21st century (CDROM)

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi AIMA / Excel Multimedia 2004; Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1).

42.
Brand busters 7 common mistakes marketers make lessons from the world of technical and scientific products

by Wirthwien, Chis.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Macmillan Publishers India Ltd. 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 W4B7 (1).

43.
Wiki brands reinventing your company in a customer-driven marketplace

by Moffitt, Sean | Dover, Mike.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH Education Pvt. Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 M6W4 (1).

44.
Building strong brands

by David.

Material type: Text Text; Literary form: Publisher: Availability: Items available for loan: Ahmedabad (HO)Call number: 330.917 S4B7 (1).

45.
24 brand mantras finding a place in the minds and hearts of consumers

by Kapoor, Jagdeep.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2001Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K2T9 (1).

46.
Managing TV brands with social media: an empirical analysis of television series brands

by Berz, Jennifer.

Publisher: Wiesbaden, GmBH Springer 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 302.23 B3M2 (1).

47.
Spark: insight to growing brands

by Rangappa, Paddy.

Publisher: New Delhi Simon & Schuster India 2017Availability: No items available : Checked out (1).

48.
The Cult of the luxury brand: inside Asia's love affair with luxury

by Chadha, Radha | Husband, Paul.

Edition: rep. Publisher: London Nocholas Brealey Publishing 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 306.34 C4C8 (1).

49.
Brand magic: the art and science of creating successful brands

by D'Souza, Alan | Pareek, Prashant.

Publisher: Shela MIPress (MICA) 2021Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04092 D8B7 (1).

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