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1.
Repairs and Maintenance of Consumer Eletronic Products

Material type: Mixed materialsMixed materials Publisher: Availability: Items available for loan: Ahmedabad (HO)Call number: 338.0954 K4 C1901 (1).

2.
Rational choice and revealed preference Agrawalla, R. K.

by Agrawalla, R. K.

Material type: Article Article; Format: print Publisher: 1998Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

3.
Tug-of-war Gupta, M. P.

by Gupta, M. P.

Material type: Article Article; Format: print Publisher: 1997Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

4.
Sales yes, service no Misra, V. K.

by Misra, V. K.

Material type: Article Article; Format: print Publisher: 1997Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

5.
Customer complaints: More the merrier Singh, A.

by Singh, A.

Material type: Article Article; Format: print Publisher: 1997Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

6.
Looking beyond the job: a brief note Narasiah, M.L.

by Narasiah, M.L.

Material type: Article Article; Format: print Publisher: 1997Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

7.
Assessing consumer preference for product features selection cookers Naik, G. Sharan G.

by Naik, G. Sharan G.

Material type: Article Article; Format: print Publisher: 1997Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

8.
Consumer goods industry: happy days may be back again Sant, Y.

by Sant, Y.

Material type: Article Article; Format: print Publisher: 1998Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

9.
Information technology in marketing Haldipur, Rajesh.

by Haldipur, Rajesh.

Material type: Article Article; Format: print Publisher: 1998Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

10.
The non-durable consumption expenditure decision-making proc lessons from the Australian experience Tolar, Martin. M. Hyland Paul.

by Tolar, Martin. M. Hyland Paul.

Material type: Article Article; Format: print Publisher: 1998Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

11.
India an d China emerging giants in the global economy: a co outlook Javalgi, Rajsekhar G. Talluri.

by Javalgi, Rajsekhar G. Talluri.

Material type: Article Article; Format: print Publisher: 1997Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

12.
Brand loyality behaviour of colour TV owners Raut, Kishore. C. Nabi Md. Kam.

by Raut, Kishore. C. Nabi Md. Kam.

Material type: Article Article; Format: print Publisher: 1998Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

13.
German banon azo compound in consumer goods Clarke, Eric. A.

by Clarke, Eric. A.

Material type: Article Article; Format: print Publisher: 1998Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

14.
Merging theories to explain recent retail evolution Bennett, Roger. C. Litvack Dav.

by Bennett, Roger. C. Litvack Dav.

Material type: Article Article; Format: print Publisher: 1998Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

15.
E-business: a revolution in the making ! Jagdish, D. V.

by Jagdish, D. V.

Material type: Article Article; Format: print Publisher: 1999Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

16.
Quality control in dimond gems and jewellery industry Sohrab.

by Sohrab.

Material type: Article Article; Format: print Publisher: 1999Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

17.
The voice of the customer the starting point of quality Nagi, Sanjay. Gaur Ashok.

by Nagi, Sanjay. Gaur Ashok.

Material type: Article Article; Format: print Publisher: 1999Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

18.
Monthly Seasonal Factors of Selected Economic Time Series Kistruck, Geoffrey M

by Kistruck, Geoffrey M.

Material type: Article Article; Format: print Publisher: 2001Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

19.
The Decade of Spending Recklessly Dobhal, Shailesh.

by Dobhal, Shailesh.

Material type: Article Article; Format: print Publisher: 2002Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

20.
The Indian Consumer what a long, strange

by Kistruck, Geoffrey M.

Material type: Article Article; Format: print Publisher: 2002Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

21.
Azaadi for Indian Consumer Adhikari, Saurav.

by Adhikari, Saurav.

Material type: Article Article; Format: print Publisher: 2002Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

22.
The Two Faces of Indian Consumerism Dobhal, Shialesh.

by Dobhal, Shialesh.

Material type: Article Article; Format: print Publisher: 2002Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

23.
Down the Long Road of Consumer Rights Vivek, T R.

by Vivek, T R.

Material type: Article Article; Format: print Publisher: 2002Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

24.
IS-Mark and ISO Consumer Awareness and Manager's Perception / Verma, D P S.

by Verma, D P S.

Material type: Article Article; Format: print Publisher: 2002Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

25.
Bringing Insight to Consumer Research Jain, Shweta.

by Jain, Shweta.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

26.
Maeketing of handicrafts a study of consumer behaviour / Rao, B Rama Krishna.

by Rao, B Rama Krishna.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

27.
Consumer ethnocentrism CETSCALE validation and measurement of extent / Bawa, Anupa

by Bawa, Anupam.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

28.
Consumer concerns in meat products evaluation Thomas, Rajendran.

by Thomas, Rajendran.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

29.
Consumers' opinion of inflation bias due to quality improvem Hanousek, Jan.

by Hanousek, Jan.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

30.
Trade barriers and consumer welfare a case study of US anti-dumping investigations of shrimp imp

by Franklin, Jeffrey.

Material type: Article Article; Format: print Publisher: 2005Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

31.
Consumer sovereignty can be a reality Khurana, Lalita.

by Khurana, Lalita.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

32.
Knowing what to sell, when, and to whom V. Kumar.

by V. Kumar.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

33.
Inside the mind of the Chinese consumer McEwen, William.

by McEwen, William.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

34.
Gender influences in garment purchase an empirical analysis / Sondhi, Neena.

by Sondhi, Neena.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

35.
A Review of psycological rsearch on consumer promotions and perspective based on mental accounting Jha- Dang, Priya.

by Jha- Dang, Priya.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

36.
Buyer-supplier relationships in small firms the use of social factors to manage relationships / Morriss

by Morrissey, W John.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

37.
Breaking the trade-off between efficiency and service Frei, Frances X.

by Frei, Frances X.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

38.
Biotechnology and food safety in China consumers' acceptance or resistance? / Ho, Peter.

by Ho, Peter.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

39.
Consumer brand - choice and the equimarginal principle of ut maximization a re - conceptualization / Sivramkrishna, Sashi.

by Sivramkrishna, Sashi.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

40.
Consumer protection in Indian microfinance lessons from Andhra Pradesh and the microfinance bill / Gha

by Ghate, Prabhu.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

41.
Constituent dimentions of customer satisfaction a study of nationalized and private banks / Mishra, Jitendr

by Mishra, Jitendra Kumar.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

42.
Hedonism and culture impact on shoppong behaviour - a research agenda / Kaul, Su

by Kaul, Subhashini.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

43.
Doldums of fundamental right and consumer rights education in perspective / Meena.

by Meena.

Material type: Article Article; Format: print Publisher: 2008Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

44.
The debate regarding the better business bureau's commitment neutrality an analysis of local better business bureau boards of direct

by Kistruck, Geoffrey M.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

45.
The nature and causes of the u-shaped charitable giving prof James, Russell N. / Sharpe, Deanna L.

by Sharpe, Deanna L.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

46.
Point of purchase advertising final opportunity to influence consumer decision-making / J

by Joshi, Rajiv.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

47.
Use of plastic bags factors affecting ecologically oriented behavior in consumer

by Sanghi, Seema.

Material type: Article Article; Format: print Publisher: 2008Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

48.
Consumer protection-framework of the national policy Bhave, Yashwant.

by Bhave, Yashwant.

Material type: Article Article; Format: print Publisher: 2009Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

49.
Consumer courts in the country Girimaji, Pushpa.

by Girimaji, Pushpa.

Material type: Article Article; Format: print Publisher: 2009Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

50.
Consumer redressal system in india Zutshi, Bupinder.

by Zutshi, Bupinder.

Material type: Article Article; Format: print Publisher: 2009Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

51.
Consumer protection in the TELECOM industry Singh, Jaivir.

by Singh, Jaivir.

Material type: Article Article; Format: print Publisher: 2009Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

52.
Market and the rural consumer Misra, Suresh.

by Misra, Suresh.

Material type: Article Article; Format: print Publisher: 2009Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

53.
The future consumer dilemmas Vajpeyi, Roopa.

by Vajpeyi, Roopa.

Material type: Article Article; Format: print Publisher: 2009Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

54.
Effectiveness of mobile advertising The indian scenario / Tripathi, Shalini N.

by Tripathi, Shalini N.

Material type: Article Article; Format: print Publisher: 2008Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

55.
Purchase of organic food role of consumer innovativeness and personal influence relat

by Chakrabarti, Somnath.

Material type: Article Article; Format: print Publisher: 2009Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

56.
Consumer demographics towards health related information-an study with reference to cse Nath, Vikas.

by Nath, Vikas.

Material type: Article Article; Format: print Publisher: 2009Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

57.
Inter-organisational systems in a consumer packaged goods ne of godrej consumer products limited (GCPL) Kaushik, Anjali.

by Kaushik, Anjali.

Material type: Article Article; Format: print Publisher: 2009Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

58.
Consumer protection in educational services Patil, Ashok R.

by Patil, Ashok R.

Material type: Article Article; Format: print Publisher: 2009Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

59.
A structural equation analysis of the animosity model of for product purchase in Egypt Mostafa, Mohamed M.

by Mostafa, Mohamed M.

Material type: Article Article; Format: print Publisher: 2010Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

60.
The discerning consumer is nonprofit status a factor? / Handy, Femida.

by Handy, Femida.

Material type: Article Article; Format: print Publisher: 2010Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

61.
Preference of durables by rural consumers an empirical analysis / Kumar, Babita.

by Kumar, Babita.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

62.
Microfinance impact and innovation conference 2010 heralding a new era of microfinance innovation and research?

by Copestake, James G.

Material type: Article Article; Format: print Publisher: 2011Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

63.
Exploring small manufacturing firms' process of accessing ex expertise Viljamma, Anmari.

by Viljamma, Anmari.

Material type: Article Article; Format: print Publisher: 2011Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

64.
Consumers behaviour and their perception towards the product Shetty, Vijetha.

by Shetty, Vijetha.

Material type: Article Article; Format: print Publisher: 2011Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

65.
HCL facing the challenge of the laptop market / Mukherjee, Jayd

by Mukherjee, Jaydeep.

Material type: Article Article; Format: print Publisher: 2012Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

66.
Consumer behaviour in retailing shopping malls in Vadodara / Pandya, Amit R.

by Pandya, Amit R.

Material type: Article Article; Format: print Publisher: 2011Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

67.
Consumer protection in microinsurance challenges and good practices from the Philippines and Colom

by Zimmerman, Emily.

Material type: Article Article; Format: print Publisher: 2014Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

68.
Perspectives and experiences on developing national financia strategies Manje, Lemmy.

by Manje, Lemmy.

Material type: Article Article; Format: print Publisher: 2013Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

69.
The sustainability of MFIs in Uganda the need for consumer protection while balancing stakeholder

by Zeija, Flavian.

Material type: Article Article; Format: print Publisher: 2013Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

70.
Impact of Branding on Consumer Buying Preferences towards Ba Products in Small Town A Study of Rewa City / Manshani, Mamata.

by Manshani, Mamata.

Material type: Article Article; Format: print Publisher: 2014Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

71.
A Study on the inconveniences of Totally Visually Handicappe during Cash Transactions in Banks Chowdhury, Shuvo Roy.

by Chowdhury, Shuvo Roy.

Material type: Article Article; Format: print Publisher: 2014Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

72.
Fairness and Reciprocity of Consumers Panchal, Shirish.

by Panchal, Shirish.

Material type: Article Article; Format: print Publisher: 2014Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

73.
Measuring Impact of Consumer and Product Features on E-comme Adoption in India an Empirical Study / Goswami, Shubham.

by Goswami, Shubham.

Material type: Article Article; Format: print Publisher: 2014Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

74.
Importance of Consumer Insights for Brand Building by Medical Entrepreneurs

by Mohanty, Ragini N | Shah, Richa | Kumar, Anjali.

Material type: Article Article; Format: print Publisher: 2015Online access: Click here to access online Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

75.
Consumer Behaviour for Household Appliances in Ludhiana Kumar, Rajesh.

by Kumar, Rajesh.

Material type: Article Article; Format: print Publisher: 2015Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

76.
Consumer Protection Act and its Implications

by .

Material type: Text Text; Literary form: Publisher: Ahmedabad CERC Availability: Items available for loan: Ahmedabad (HO)Call number: 381.34 C6 (1).

77.
Effective Uses of Law

by .

Material type: Text Text; Literary form: Publisher: Ahmedabad CERC Availability: Items available for loan: Ahmedabad (HO)Call number: 381.34 E3 (1).

78.
Sage brief guide to business ethics

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, CA Sage Publications, Inc. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 174.4 S2 (2).

79.
We are like that only understanding the logic of consumer India

by Bijapurkar, Rama.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Portfolio / Penguin Books India 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 B4W3 (4).

80.
Consumer cooperatives and rural marketing an analytical study of Assam

by Sarma, Nripendra N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Mittal Publications 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S2C6 (1).

81.
Advertising, society, and consumer culture

by Hovland, Roxanne | Wolburg, Joyce M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Armonk, New York M e Sharpe 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 306 H6A2 (1).

82.
Product variety and the gains from international trade

by Feenstra, Robert C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cambridge The MIT Press 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 382.01 F3P7 (1).

83.
Consumer behavior in action real-life applications for marketing managers

by Lantos, Geoffrey P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai Yes Dee Publishing Pvt. Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 L2C6 (1).

84.
The Lean start-up how constant innovation creates radically successful businesses

by Ries, Eric.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi / London Portfolio / Penguin 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.11 R4L3 (1). Checked out (1).
Lists:

85.
Boom marketing to the ultimate power consumer--the baby boomer woman

by Brown, Mary | Orsnorn, Carol.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (American Management Association) 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 B7B6 (1).

86.
Now build a great business 7 ways to maximize your profits in any market

by Thompson, Mark | Tracy, Brian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (American Management Association) 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658 T4N6 (1).

87.
Managing knock your socks off service

by Bell, Chip R | Zielinski, Dave | Zemke, Ron.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (American Management Association) 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 B3M2 (1).

88.
Knock your socks off selling

by Gitomer, Jeffrey | Zemke, Ron.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (American Management Association) 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658.85 G4K6 (1).

89.
The Key to the C-suite what you need to know to sell successfully to top executives

by Nick, Michael J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (Amercan Management Association) 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.85 N4K3 (1).

90.
The Age curve how to profit from the coming demographic storm

by Gronbach, Kenneth W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (American Management Association) 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 G7A4 (1).

91.
Instant appeal the 8 primal factors that create blockbuster success

by Kunkel, Vicki.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (American Management Association) 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.409 K8I6 (1).

92.
Super marketwala secrets to winning consumer India

by Mall, Damodar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Gurgaon Random House Publishers India Pvt. Ltd. 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.878 M2S8 (1).

93.
Predictably irrational the hidden forces that shape our decisions

by Ariely, Dan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Harper / HarperCollins Publishers 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 153.83 A7P7 (1).

94.
Reorganize for resilience putting customers at the centre of your business

by Gulati, Ranjay.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Press 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 G8R3 (1).

95.
Wiley international encyclopedia of marketing 7 vols. (v1.marketing strategy ; v2.marketing research ; v3.consumer behavior ; v4.advertising and integrated communication ; v5.product innovation and management ; v6.international marketing ; v7.cumulative index

by Sheth, Jagdish N (Ed.) | Malhotra, Naresh K (ED.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester, UK Wiley / John Wiley and Sons, Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 W4 (7).

96.
Inflation expectations

by Sinclair, Peter (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxon Routledge 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 332.41 I6 (1).

97.
Business environment

by Riley, Pippa.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Viva Books Pvt.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 338.542 R4B8 (1).

98.
Managing challenging clients building effective relationship with difficult customers

by Oade, Aryanne.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire Palgrave Macmillan 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 O2M2 (1).

99.
Marketing through turbulent times

by Darroch, Jenny.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire Palgrave Macmillan 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658 D2M2 (1).

100.
Dynamic marketing

by Ramteke, Anil M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Reliable Publishing House 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R2D9 (1).

101.
The Ultimate question 2.0 how to promoter companies thrive in a customer-driven world

by Reichheld, Fred | Markey, Rob.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business Review Press 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 R3U5 (1).

102.
Sixty trends in Sixty minutes

by Hill, Sam.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc. 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 H4S4 (1).

103.
Business laws

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Taxmann Publications Pvt.Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 343.07 B8 (1).

104.
Consumer protection in India policies and case studies

by Misra, Suresh (Ed.) | Pathania, Mamta (Ed.) | Chadah, Sapna (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Concept Publishing Company Pvt.Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 343.54 C6 (1).

105.
Brandwashed tricks companies use to manipulate our minds and persuade us to buy

by Lindstrom, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Crown Business 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 L4B7 (2).

106.
The Hidden wealth of customers realizing the untapped value of your most important asset

by Lee, Bill.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Review Press 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 L3H4 (1).

107.
Hooked how to build habit-forming products

by Eyal, Nir | Hoover, Ryan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi / London Portfolio / Penguin 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.575 E9H6 (1).

108.
The Next economy will you know where your customers are?

by Ettenberg, Elliott.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 E8N3 (1).

109.
Rural marketing targeting the non-urban consumer

by Velayudhan, Sanal Kumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 V3R8 (1).

110.
Marketing of consumer financing in India problems and prospects

by Vyas, Parimal H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Jaipur Book Enclave 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 332.35 V9M2 (1).

111.
Do it yourself guide how to file a complaint before consumer forum

by Pamecha, Virendra K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Indore Xcess Informatics & Services Pvt.Ltd. 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 340 P2D6 (1).

112.
Marketing management

by Kotler, Philip | Keller, Kevin Lane | Chernev, Alexander | Sheth, Jagdish N | Shainesh, G.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson India education Services Pvt. Ltd. 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K6M2 (4). Checked out (1).

113.
Tourism and hospitality marketing a global perspectives

by Hudson, Simon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage Publications Ltd. 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 338.4791 H8T6 (1).

114.
One land One Billion minds insights on branding in India

by Sridhar, Ramanujam.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madras Productivity & Quality Publishing Pvt. Ltd. 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S7O6 (1).

115.
Managing quality :a practical guide to customer satisfaction

by Murthy, D B N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658.4013 M8M2 (1).

116.
The Hummer and the mini navigating the contradictions of the new trend landscape

by Waters, Robyn.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Portfolio 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 W2H8 (1).

117.
Rural marketing targeting the non-urban consumer

by Velayudhan, Sanal Kumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 V3R8 (1).

118.
Primal branding create zealots for your brand, your companya nd your future

by Hanlon, Patrick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Entrepreneur Press 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.022 E6 (1).

119.
Monkey business 7 laws of the jungle for becoming the best of the bunch

by Wight, Sandy | Tyink, Steve | Hager, Mick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Gibbs Smith 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.409 W4M6 (1).

120.
Up against the corporate wall cases in business and society

by Sethi, S Prakash | Steidlmeier, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey PHI 1997Availability: Items available for loan: Ahmedabad (HO)Call number: 658.408 S3U7 (1).

121.
Consumer behavior concepts and applications

by Loudon, David L | Della Bitta, Albert J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 1993Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 L6C6 (1).

122.
Understanding the consumer

by Szmigin, Isabelle.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 S9U6 (1).

123.
The Best service is no service how to liberate your customers from customers service, keep them happy, and control costs

by Price, Bill | Jaffe, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: San Francisco, CA Jossey-Bass 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 P7B3 (1).

124.
Winning behavior what the smartest, most successful companies do differently

by Bacon, Terry R | Pugh, David G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 B2W4 (1).

125.
Problems in marketing applying key concepts and techniques

by Moutinho, Luiz | Chien, Charles.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage Publications Ltd. 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M6P7 (1).

126.
Retailing an introduction

by Cox, Roger | Brittain, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Dorling Kindersley (India) / Pearson Education 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 C6R3 (1).

127.
Cosumer Protection Act 1986 and Its Effects on Small Scale Entrepreneurs Code No. 381

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bangalore AICTE 1994Availability: Items available for loan: Ahmedabad (HO)Call number: 343.071 V2C6 (1).

128.
Consumer Behaviour Concept and Applications

by Loudon, David L | Bitta, Albert J Della.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 1993Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 L6C6 (1).

129.
Beyond consumer marketing sectoral marketing and emerging trends

by Panwar, J S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books / Sage 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 P2B3 (1).

130.
The Economics of innovation an introduction

by Swann, G M Peter.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Cheltenham, UK Edward Elgar 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 330.122 S9E2 (1).

131.
Built to love creating products that captivate customers

by Boatwright, Peter | Cagan, Jonathan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH Education Pvt.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 B6B8 (1).

132.
Rural retailing in India

by Yadav, Naresh Kumar | Singh, Awadhesh Kumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Serial Publications 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 Y2R8 (1).

133.
Better business

by Poatsy, Mary Anne | Martin, Kendall.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice Hall 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658 P6B3 (1).

134.
Marketing strategy

by Mishra, Anil | Mishra, Amit.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M4M2 (1).

135.
The Big book of marketing lessons and best practices from the World's greatest companies

by Bennett, Anthony G (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B4 (1).

136.
Guide to Indian markets

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Matrix Publishers 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 332.6 G8 (1).

137.
Contagious why things catch on

by Berger, Jonah.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Simon & Schuster 2013Availability: No items available : Checked out (1).

138.
The Indian consumer

by The Economic times.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Bennet and Coleman 2005; Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1).

139.
Marketing metaphoria what deep metaphors reveal about the minds of consumers

by Zaltman, Gerald | Zaltman, Lindsay H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business Press 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 Z2M2 (1).

140.
Consumer is king know your rights and remedies

by Rao, Rajyalakshmi.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Universal Law Publishing Co.Pvt.Ltd. 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 343.071 R2C6 (1).

141.
Consumer behavior

by Schiffman, Leon G | Kanuk, Leslie Lazar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Dorling Kindersley (India) Pvt. Ltd. / Pentice Hall 2009Availability: No items available : Checked out (1).

142.
Consumer behaviour text and cases

by Batra, Satish K | Kazmi, S H H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 B2C6 (1).

143.
A Complaint is a gift

by Barlow, Janelle | Moller, Claus.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 B2C6 (1).

144.
Consumer behaviour and rural marketing in India Agrawal, Meenu

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi New Century Publications 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 A4C6 (1).

145.
Service magic the art of amazing your customers

by Zemke, Ron | Bell, Chip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Corpus Collosum Learning Pvt.Ltd. 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 Z3S3 (1).

146.
Loyality myths hyped strategies that will put you out of business and proven tactics that really works

by Keiningham, Timothy L | Wallard, Henri | Aksoy, Lerzan | Vavra, Terry G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8343 K3L6 (1).

147.
Legend in marketing vol.1-8 v1. consumer behavior: conceptual foundations ; v2. consumer behavior: empirical research ; v3.visioning the future ; v4.international marketing ; v5.managerial marketing: the early years ; v6.managerial marketing: current thought ; v7.organizational buyer behavior ; v8.relationship marketing

by Sheth, Jagdish N | Krishnan, Balaji C (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications India Pvt.Ltd. 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S4L3 (8).

148.
149.
150.
151.
152.
153.
154.
155.
156.
157.
158.
159.
160.
161.
Electronic commerce a managerial perspective

by Turban, Efraim | Lee, Jae | Viehland, dennis | King, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Dorling Kindersley (India) Pvt.Ltd. / Pearson Education 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 T8E5 (2).

162.
Rural marketing: text and cases

by Krishnamacharyulu, C S G | Ramakrishnan, Lalitha.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education (Singapore) 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K7R8 (1).

163.
The Power to predict how real-time businesses anticipate customer needs, create opportunities and beat competition

by Ranadiv'e, Vivek.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658 R2P6 (1).

164.
Understanding consumers building powerful brands using consumer research

by Parameswaran, M G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 P2U6 (1).

165.
Business inside out capturing millions of brand loyal gay consumers

by Witeck, Robert | Comes, Wesley.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago Kaplan Publishing 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 W5B8 (1).

166.
Consumer behavior and marketing strategy

by Peter, J Paul | Olson, Jerry C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2005Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 P3C6 (1).

167.
Luxury fashion branding trends, tactics, techniques

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire Palgrave Macmillan 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 741.672 O5L8 (1).

168.
Public relations practices managerial case studies and problems

by Center, H Allen | Jackson Patrick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 659.2 C3P8 (1).

169.
Fusion for profit how marketing and finance can work together to create value

by Jagpal, Sharan | Jagpal, Shireen.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford OUP 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.84 J2F8 (1).

170.
Handbook of public relations and communications

by Lesly, Philip (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Jaico 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 L3H2 (1).

171.
Brains on fire igniting powerful, sustainable, word of mouth movement

by Phillips, Robbin | Jones, Spike | Church, Geno | Cordell, Greg.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley and Sons, Inc. 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 659.13 P4B7 (1).

172.
Strategic marketing

by Nag, A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Macmillan Publishers India Ltd. 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 N2S8 (1).

173.
Public relations practices managerial case studies and problems

by Centr, Allen H | Stansberry, Frank R | Smith, Stacey | Jackson, Patrick.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI Learning Pvt.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 659.2 C3P8 (1).

174.
Consumer India inside the Indian mind and wallet

by Sinha, Dheeraj.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Times Group Books 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658 T4 (1).

175.
CS-foundationBusiness economics

by Kedia, Sangeet | Bhatia, Puneet.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Taxmann Publications (P.) Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658 T2 (1).

176.
How companies win profiting from demand-driven business models no matter what business you're in

by Kash, Rick | Calhoun, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York HarperCollins Publishers 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.4092 K2H6 (1).

177.
Consumer Protection and Law

by Himachalam, D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi APH Pub Corp 1998Availability: Items available for loan: Ahmedabad (HO)Call number: 343.071 H4C6 (1).

178.
Consumer Protection and the Law

by Himachalam, D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi APH Pub Corp 1998Availability: Items available for loan: Ahmedabad (HO)Call number: 343.071 H4C6 (1).

179.
Consumer Behavior

by Hoyer, Wayne D | Deborah, J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai All India Publishers & Distributors 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 H6C6 (1).

180.
Sales strategies

by Chris Newby.

Material type: Text Text; Literary form: Publisher: Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 H6C6 (1).

181.
The consumer protection act, 1986: bare act with short notes

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Universal Law Publishing Co. 2001Availability: Items available for loan: Ahmedabad (HO)Call number: 340 B2 (1).

182.
E-marketing theory and application

by Dann, Stephen | Dann, Susan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire Palgrave Macmillan 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 D2E6 (1).

183.
Home loan counselling

by IIBF (Indian Institute of Banking& Finance).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Taxmann Publications (P.) Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 332.34 I6H6 (1).

184.
Why people (don't) buy: the go and stop signals

by Chakravarti, Amitav | Thomas, Manoj.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Houndmills, Basingstoke Hampshire New York, NY Palgrave Macmillan 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 C4W4 (1).

185.
The Hidden wealth of customers: realizing the untapped value of your most important asset

by Lee, Bill.

Publisher: Boston, MA Harvard Business Review Press 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 L3H4 (1).

186.
Soda politics: taking on big soda (and winning)

by Nestle,Marion.

Publisher: Oxford OUP 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 338.476 N3S6 (1).

187.
Home loan counselling

by IIBF (Indian Institute of Banking& Finance).

Publisher: New Delhi Taxmann Publications (P.) Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 332.34 I6H6 (1).

188.
The Huawei story

by Tao, Tian | Chunbo, Wu.

Publisher: New Delhi Sage Response 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04092 T2H8 (1).

189.
Consumer culture and society

by Murphy, Wendy Wiedenhoft.

Publisher: Thousand Oaks, CA Sage Publications, Inc. 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 306.309 M8C6 (1).

190.
The little book of big customer satisfaction measurement

by Rao, Ajit | Chandra, Subhash.

Material type: Text Text Publisher: New Delhi ; SAGE Publications Availability: Items available for loan: BengaluruCall number: 658.812 ANI (1).

191.
Empowering brands with customer integration: classification, benefits and success factors

by Sesselmann, Jorg.

Publisher: Wiesbaden Springer 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 S3E6 (1).

192.
The Unmanageable consumer

by Gabriel, Yiannis | Lang, Tim.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Thousand Oaks, California SAGE 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 381.3 G2U6 (1).

193.
The Attention merchants: from daily newspaper to social media, how our time and attention is harvested and sold

by Wu, Tim.

Publisher: London Atlantic Books Ltd. 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 659.1 W8A8 (1).

194.
Employing qualitative methods in the private sector

by Mitchell, Marilyn L.

Publisher: Thousand Oaks, CA Sage Publications, Inc. 1998Availability: Items available for loan: Ahmedabad (HO)Call number: 300.72 Q8 (1).

195.
Consumer-brand relationships: theory and practice

by Fournier, Susan (Ed.) | Breazeale, Michael (Ed.) | Fetscherin, Marc (Ed.).

Edition: rep. Publisher: London Routledge 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8343 C6 (1).

196.
The Cultural side of innovation: adding values

by Jacobs, Dany.

Edition: rep. Publisher: London Routledge 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 338.064 J2C8 (1).

197.
Essentials of consumer behavior

by Stephens, Debra L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York London Routledge/Taylor & Francis Group 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 S8E8 (1).

198.
Done: the secret deals that are changing our world

by Peretti, Jacques.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult; Publisher: London Hodder & Stoughton Ltd. 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 320 P3D6 (1).

199.
Rural Marketing

by Velayudhan, Sanal Kumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Response Books 2002Availability: Items available for loan: GuwahatiCall number: 658.8 VEL (1).

200.
Nudge: improving decisions about health, wealth and happiness

by Thaler, Richard H | Sunstein, Cass R.

Publisher: London Penguin Books Availability: Items available for loan: Ahmedabad (HO)Call number: 330.019 T4N8 (1).

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