Refine your search
Availability
-
Authors
- Adhikari, Saurav
- Agrawalla, R. K.
- Aksoy, Lerzan
- Ariely, Dan
- Bacon, Terry R
- Barlow, Janelle
- Batra, Satish K
- Bell, Chip
- Bell, Chip R
- Bennett, Anthony G (Ed.)
- Bennett, Roger. C. Litvack Dav
- Berger, Jonah
- Bhatia, Puneet
- Bhatt, Vivek
- Bhave, Yashwant
- Bijapurkar, Rama
- Bitta, Albert J Della
- Breazeale, Michael (Ed.)
- Brown, Mary
- Browne, Carol Ann
- Calhoun, David
- Chakravarti, Amitav
- Chandra, Subhash
- Chernev, Alexander
- Chien, Charles
- Chocha, Vishal
- Chowdhury, Shuvo Roy
- Chris Newby
- Chunbo, Wu
- Church, Geno
- Clarke, Eric. A.
- Comes, Wesley
- Copestake, James G
- Cordell, Greg
- Cox, Roger
- Dann, Stephen
- Dann, Susan
- Darroch, Jenny
- Deborah, J.
- Dobhal, Shailesh
- Dobhal, Shialesh
- East, Robert
- Ettenberg, Elliott
- Eyal, Nir
- Fetscherin, Marc (Ed.)
- Franklin, Jeffrey
- Ghate, Prabhu
- Girimaji, Pushpa
- Gitomer, Jeffrey
- Gronbach, Kenneth W
- Gulati, Ranjay
- Gupta, M. P.
- Hager, Mick
- Hanlon, Patrick
- Hanousek, Jan
- Hill, Sam
- Himachalam, D.
- Ho, Peter
- Hoover, Ryan
- Hovland, Roxanne
- Hoyer, Wayne D.
- Hudson, Simon
- IIBF (Indian Institute of Banking& Finance)
- Jackson Patrick
- Jackson, Patrick
- Jacobs, Dany
- Jaffe, David
- Jagpal, Sharan
- Javalgi, Rajsekhar G. Talluri
- Jha- Dang, Priya
- Jones, Spike
- Joshi, Rajiv
- Kanuk, Leslie Lazar
- Karjaluoto, Heikki (Ed.)
- Kash, Rick
- Kaul, Subhashini
- Kaur, Supreet
- Kazmi, S H H
- Kedia, Sangeet
- Keiningham, Timothy L
- Keller, Kevin Lane
- King, David
- Kistruck, Geoffrey M
- Kostelijk, Erik
- Krishnamacharyulu, C S G
- Krishnan, Balaji C (Ed.)
- Kumar, Babita
- Kumar, Satinder
- Kunkel, Vicki
- Lang, Tim
- Lee, Bill
- Lee, Jae
- Lesly, Philip (Ed.)
- Lindstrom, Martin
- Loudon, David L
- Maity, Moutusy
- Manje, Lemmy
- Marcos, Jose
- Markey, Rob
- Martin, Kendall
- McEwen, William
- Mesquita, Carvalho De
- Mishra, Jitendra Kumar
- Misra, Suresh (Ed.)
- Misra, V. K.
- Mitchell, Marilyn L
- Mohanty, Ragini N
- Mostafa, Mohamed M
- Moutinho, Luiz
- Mrad, Mona
- Mukherjee, Jaydeep
- Murphy, Wendy Wiedenhoft
- Murthy, D B N
- Nagi, Sanjay. Gaur Ashok.
- Naik, G. Sharan G.
- Narasiah, M.L.
- Nath, Vikas
- Nestle,Marion
- Oade, Aryanne
- Olson, Jerry C
- Orsnorn, Carol
- Panchal, Shirish
- Pandya, Amit R
- Panwar, J S
- Pathania, Mamta (Ed.)
- Patil, Ashok R
- Peter, J Paul
- Phillips, Robbin
- Price, Bill
- Pugh, David G
- Ramteke, Anil M
- Ranadiv'e, Vivek
- Rao, Ajit
- Rao, Rajyalakshmi
- Raut, Kishore. C. Nabi Md. Kam
- Ries, Eric
- Riley, Pippa
- Sanghi, Seema
- Sant, Y.
- Sarma, Nripendra N
- Schiffman, Leon G
- Sesselmann, Jorg
- Sethi, S Prakash
- Shaikh, Aijaz A (Ed.)
- Shainesh, G
- Sharpe, Deanna L.
- Sheth, Jagdish N
- Sheth, Jagdish N (Ed.)
- Shetty, Vijetha
- Sinclair, Peter (Ed.)
- Singh, A.
- Singh, Awadhesh Kumar
- Singh, Jaivir
- Singh, Jaywant
- Sinha, Dheeraj
- Sivramkrishna, Sashi
- Smith, Brad
- Smith, Stacey
- Sohrab.
- Sridhar, Ramanujam
- Stansberry, Frank R
- Steidlmeier, Paul
- Stephens, Debra L
- Sunstein, Cass R
- Swann, G M Peter
- Szmigin, Isabelle
- Tao, Tian
- The Economic times
- Thomas, Manoj
- Thomas, Rajendran
- Tolar, Martin. M. Hyland Paul.
- Tracy, Brian
- Tripathi, Shalini N
- Turban, Efraim
- Tyink, Steve
- V. Kumar
- Vajpeyi, Roopa
- Vanhuele, Marc
- Vavra, Terry G
- Velayudhan, Sanal Kumar
- Verma, D P S
- Viehland, dennis
- Viljamma, Anmari
- Vivek, T R
- Vyas, Parimal H
- Waters, Robyn
- Wattman, Jessica
- Wight, Sandy
- Witeck, Robert
- Wolburg, Joyce M
- Wright, Malcolm
- Wunker, Stephen
- Yadav, Naresh Kumar
- Zaltman, Gerald
- Zaltman, Lindsay H
- Zeija, Flavian
- Zemke, Ron
- Zielinski, Dave
- Zimmerman, Emily
- Zutshi, Bupinder
- Show more
- Show less
-
Collections
-
Holding libraries
-
Item types
-
Locations
-
Series
-
Topics
- Consumer Behaviour
- Advertisement
- Advertising
- Adviceᅠ
- Applications
- Behavior
- Brand
- Brand Management
- Branding
- Brands
- Business
- Business Environment
- Business Fundamental
- Business Fundamentals
- Buying
- Capabilities
- Career Preparation
- Case
- Case Studies
- Case Study
- Cases
- China
- Community
- Community Relations
- Competition
- Competitive
- Complaints
- Consumer
- Consumer Attitude
- Consumer Behavior
- Consumer Behavior.
- Consumer Behaviour
- Consumer Behaviourᅠ
- Consumer Choice
- Consumer Economics
- Consumer Ethnocentrism
- Consumer Motivation
- Consumer Protection
- Consumer Protection Act
- Consumer Protections
- Consumer Psychology
- Consumer Relations
- Consumer Research
- Consumer Rights
- Consumer Satisfaction
- Consumer Service
- Consumer Services
- Consumers
- Corporate Social Responsibility
- Cost
- Costs
- Counsellingᅠ
- Crisis management
- Customer Behavior
- Customer Loyalty
- Customer Relation
- Customer Relations
- Customer Satisfaction
- Customer Service
- Customer Services
- Customer Services Management
- Decision Making
- Development
- Digital Marketing
- Direct Marketing
- Distribution
- Distribution Channel
- E-Commerce
- Economic
- Economics
- Electronic Commerce
- Electronic Marketing
- Electronic Payment Systems
- Email Marketing
- Emarketing
- Employee Motivation
- Employee Relations
- Entrepreneurial
- Entrepreneurial Ventures
- Entrepreneurship
- Environment
- Ethics
- Fashion
- Fashion Industry
- Finance
- Financeᅠ
- Financial
- Financial Reports
- Financing
- Foreign Trade
- Future
- Goods
- Government
- Guide
- Harvard Business Publishing
- HBP
- Home Finance Counsellingᅠ
- Home Financeᅠ
- Home Loan Counsellingᅠ
- Home Loanᅠ
- Homefinanceᅠ
- Homeloanᅠ
- Housing Financeᅠ
- Housing Loanᅠ
- Human
- IIBFᅠ
- Import
- India
- Indian
- Indian Institute of Banking and Financeᅠ
- Inflation
- Information
- Information Technology
- Innovation
- International Marketing
- International Trade
- Internet Marketing
- Investor Relations
- IT
- Law
- Leadership
- Loanᅠ
- Luxury
- Management
- Manager
- Managers
- Managing
- Managing Human Resources
- Market
- Market Segmentation
- Marketing
- Marketing Communications
- Marketing Environment
- Marketing Management
- Marketing Research
- Marketing Services
- Marketing Strategy
- Markets
- Media
- Media Relations
- Microfinance
- Mobile Banking Services
- Motivation
- Mouth
- Negotiation
- Negotiations
- New
- New Business Enterprises
- New Products
- Nonprofit
- Online Consumer Behaviour
- Organization
- Organizational Change
- Organizational Effectiveness
- Personal Selling
- Pricing
- Product
- Product Management
- Product Pricing
- Promotion
- Property Valuationᅠ
- Protection
- Public Relation
- Public Relations
- Reading
- Relation
- Relations
- Report
- Reports
- Resource
- Resources
- Responsibility
- Retail
- Retailing
- Rural
- Rural Housing Financeᅠ
- Rural Marketing
- Sales
- Sales Management
- Search Engine Optimization
- Securitisationᅠ
- Service
- Services
- Social Media Marketing
- Standards
- Strategic Marketing
- Strategies
- Strategy
- Success in Business
- Supply
- Supply Chain
- Target Marketing
- Taxmann
- Taxmannᅠ
- Technology
- Theory
- Trends
- Understanding
- Venture
- Ventures
- Show more
- Show less