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	1.	No cover image available Repairs and Maintenance of Consumer Eletronic Products Material type: Mixed materials Publisher: Availability: Items available for loan: Ahmedabad (HO)Call number: 338.0954 K4 C1901 (1). Place hold Add to cart (remove)
	2.	No cover image available Rational choice and revealed preference Agrawalla, R. K. by Agrawalla, R. K. Material type: Article; Format: print Publisher: 1998Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	3.	No cover image available Tug-of-war Gupta, M. P. by Gupta, M. P. Material type: Article; Format: print Publisher: 1997Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	4.	No cover image available Sales yes, service no Misra, V. K. by Misra, V. K. Material type: Article; Format: print Publisher: 1997Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	5.	No cover image available Customer complaints: More the merrier Singh, A. by Singh, A. Material type: Article; Format: print Publisher: 1997Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	6.	No cover image available Looking beyond the job: a brief note Narasiah, M.L. by Narasiah, M.L. Material type: Article; Format: print Publisher: 1997Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	7.	No cover image available Assessing consumer preference for product features selection cookers Naik, G. Sharan G. by Naik, G. Sharan G. Material type: Article; Format: print Publisher: 1997Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	8.	No cover image available Consumer goods industry: happy days may be back again Sant, Y. by Sant, Y. Material type: Article; Format: print Publisher: 1998Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	9.	No cover image available Information technology in marketing Haldipur, Rajesh. by Haldipur, Rajesh. Material type: Article; Format: print Publisher: 1998Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	10.	No cover image available The non-durable consumption expenditure decision-making proc lessons from the Australian experience Tolar, Martin. M. Hyland Paul. by Tolar, Martin. M. Hyland Paul. Material type: Article; Format: print Publisher: 1998Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	11.	No cover image available India an d China emerging giants in the global economy: a co outlook Javalgi, Rajsekhar G. Talluri. by Javalgi, Rajsekhar G. Talluri. Material type: Article; Format: print Publisher: 1997Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	12.	No cover image available Brand loyality behaviour of colour TV owners Raut, Kishore. C. Nabi Md. Kam. by Raut, Kishore. C. Nabi Md. Kam. Material type: Article; Format: print Publisher: 1998Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	13.	No cover image available German banon azo compound in consumer goods Clarke, Eric. A. by Clarke, Eric. A. Material type: Article; Format: print Publisher: 1998Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	14.	No cover image available Merging theories to explain recent retail evolution Bennett, Roger. C. Litvack Dav. by Bennett, Roger. C. Litvack Dav. Material type: Article; Format: print Publisher: 1998Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	15.	No cover image available E-business: a revolution in the making ! Jagdish, D. V. by Jagdish, D. V. Material type: Article; Format: print Publisher: 1999Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	16.	No cover image available Quality control in dimond gems and jewellery industry Sohrab. by Sohrab. Material type: Article; Format: print Publisher: 1999Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	17.	No cover image available The voice of the customer the starting point of quality Nagi, Sanjay. Gaur Ashok. by Nagi, Sanjay. Gaur Ashok. Material type: Article; Format: print Publisher: 1999Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	18.	No cover image available Monthly Seasonal Factors of Selected Economic Time Series Kistruck, Geoffrey M by Kistruck, Geoffrey M. Material type: Article; Format: print Publisher: 2001Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	19.	No cover image available The Decade of Spending Recklessly Dobhal, Shailesh. by Dobhal, Shailesh. Material type: Article; Format: print Publisher: 2002Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	20.	No cover image available The Indian Consumer what a long, strange by Kistruck, Geoffrey M. Material type: Article; Format: print Publisher: 2002Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	21.	No cover image available Azaadi for Indian Consumer Adhikari, Saurav. by Adhikari, Saurav. Material type: Article; Format: print Publisher: 2002Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	22.	No cover image available The Two Faces of Indian Consumerism Dobhal, Shialesh. by Dobhal, Shialesh. Material type: Article; Format: print Publisher: 2002Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	23.	No cover image available Down the Long Road of Consumer Rights Vivek, T R. by Vivek, T R. Material type: Article; Format: print Publisher: 2002Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	24.	No cover image available IS-Mark and ISO Consumer Awareness and Manager's Perception / Verma, D P S. by Verma, D P S. Material type: Article; Format: print Publisher: 2002Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	25.	No cover image available Bringing Insight to Consumer Research Jain, Shweta. by Jain, Shweta. Material type: Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	26.	No cover image available Maeketing of handicrafts a study of consumer behaviour / Rao, B Rama Krishna. by Rao, B Rama Krishna. Material type: Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	27.	No cover image available Consumer ethnocentrism CETSCALE validation and measurement of extent / Bawa, Anupa by Bawa, Anupam. Material type: Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	28.	No cover image available Consumer concerns in meat products evaluation Thomas, Rajendran. by Thomas, Rajendran. Material type: Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	29.	No cover image available Consumers' opinion of inflation bias due to quality improvem Hanousek, Jan. by Hanousek, Jan. Material type: Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	30.	No cover image available Trade barriers and consumer welfare a case study of US anti-dumping investigations of shrimp imp by Franklin, Jeffrey. Material type: Article; Format: print Publisher: 2005Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	31.	No cover image available Consumer sovereignty can be a reality Khurana, Lalita. by Khurana, Lalita. Material type: Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	32.	No cover image available Knowing what to sell, when, and to whom V. Kumar. by V. Kumar. Material type: Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	33.	No cover image available Inside the mind of the Chinese consumer McEwen, William. by McEwen, William. Material type: Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	34.	No cover image available Gender influences in garment purchase an empirical analysis / Sondhi, Neena. by Sondhi, Neena. Material type: Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	35.	No cover image available A Review of psycological rsearch on consumer promotions and perspective based on mental accounting Jha- Dang, Priya. by Jha- Dang, Priya. Material type: Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	36.	No cover image available Buyer-supplier relationships in small firms the use of social factors to manage relationships / Morriss by Morrissey, W John. Material type: Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	37.	No cover image available Breaking the trade-off between efficiency and service Frei, Frances X. by Frei, Frances X. Material type: Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	38.	No cover image available Biotechnology and food safety in China consumers' acceptance or resistance? / Ho, Peter. by Ho, Peter. Material type: Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	39.	No cover image available Consumer brand - choice and the equimarginal principle of ut maximization a re - conceptualization / Sivramkrishna, Sashi. by Sivramkrishna, Sashi. Material type: Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	40.	No cover image available Consumer protection in Indian microfinance lessons from Andhra Pradesh and the microfinance bill / Gha by Ghate, Prabhu. Material type: Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	41.	No cover image available Constituent dimentions of customer satisfaction a study of nationalized and private banks / Mishra, Jitendr by Mishra, Jitendra Kumar. Material type: Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	42.	No cover image available Hedonism and culture impact on shoppong behaviour - a research agenda / Kaul, Su by Kaul, Subhashini. Material type: Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	43.	No cover image available Doldums of fundamental right and consumer rights education in perspective / Meena. by Meena. Material type: Article; Format: print Publisher: 2008Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	44.	No cover image available The debate regarding the better business bureau's commitment neutrality an analysis of local better business bureau boards of direct by Kistruck, Geoffrey M. Material type: Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	45.	No cover image available The nature and causes of the u-shaped charitable giving prof James, Russell N. / Sharpe, Deanna L. by Sharpe, Deanna L. Material type: Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	46.	No cover image available Point of purchase advertising final opportunity to influence consumer decision-making / J by Joshi, Rajiv. Material type: Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	47.	No cover image available Use of plastic bags factors affecting ecologically oriented behavior in consumer by Sanghi, Seema. Material type: Article; Format: print Publisher: 2008Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	48.	No cover image available Consumer protection-framework of the national policy Bhave, Yashwant. by Bhave, Yashwant. Material type: Article; Format: print Publisher: 2009Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	49.	No cover image available Consumer courts in the country Girimaji, Pushpa. by Girimaji, Pushpa. Material type: Article; Format: print Publisher: 2009Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	50.	No cover image available Consumer redressal system in india Zutshi, Bupinder. by Zutshi, Bupinder. Material type: Article; Format: print Publisher: 2009Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	51.	No cover image available Consumer protection in the TELECOM industry Singh, Jaivir. by Singh, Jaivir. Material type: Article; Format: print Publisher: 2009Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	52.	No cover image available Market and the rural consumer Misra, Suresh. by Misra, Suresh. Material type: Article; Format: print Publisher: 2009Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	53.	No cover image available The future consumer dilemmas Vajpeyi, Roopa. by Vajpeyi, Roopa. Material type: Article; Format: print Publisher: 2009Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	54.	No cover image available Effectiveness of mobile advertising The indian scenario / Tripathi, Shalini N. by Tripathi, Shalini N. Material type: Article; Format: print Publisher: 2008Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	55.	No cover image available Purchase of organic food role of consumer innovativeness and personal influence relat by Chakrabarti, Somnath. Material type: Article; Format: print Publisher: 2009Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	56.	No cover image available Consumer demographics towards health related information-an study with reference to cse Nath, Vikas. by Nath, Vikas. Material type: Article; Format: print Publisher: 2009Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	57.	No cover image available Inter-organisational systems in a consumer packaged goods ne of godrej consumer products limited (GCPL) Kaushik, Anjali. by Kaushik, Anjali. Material type: Article; Format: print Publisher: 2009Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	58.	No cover image available Consumer protection in educational services Patil, Ashok R. by Patil, Ashok R. Material type: Article; Format: print Publisher: 2009Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	59.	No cover image available A structural equation analysis of the animosity model of for product purchase in Egypt Mostafa, Mohamed M. by Mostafa, Mohamed M. Material type: Article; Format: print Publisher: 2010Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	60.	No cover image available The discerning consumer is nonprofit status a factor? / Handy, Femida. by Handy, Femida. Material type: Article; Format: print Publisher: 2010Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	61.	No cover image available Preference of durables by rural consumers an empirical analysis / Kumar, Babita. by Kumar, Babita. Material type: Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	62.	No cover image available Microfinance impact and innovation conference 2010 heralding a new era of microfinance innovation and research? by Copestake, James G. Material type: Article; Format: print Publisher: 2011Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	63.	No cover image available Exploring small manufacturing firms' process of accessing ex expertise Viljamma, Anmari. by Viljamma, Anmari. Material type: Article; Format: print Publisher: 2011Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	64.	No cover image available Consumers behaviour and their perception towards the product Shetty, Vijetha. by Shetty, Vijetha. Material type: Article; Format: print Publisher: 2011Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	65.	No cover image available HCL facing the challenge of the laptop market / Mukherjee, Jayd by Mukherjee, Jaydeep. Material type: Article; Format: print Publisher: 2012Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	66.	No cover image available Consumer behaviour in retailing shopping malls in Vadodara / Pandya, Amit R. by Pandya, Amit R. Material type: Article; Format: print Publisher: 2011Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	67.	No cover image available Consumer protection in microinsurance challenges and good practices from the Philippines and Colom by Zimmerman, Emily. Material type: Article; Format: print Publisher: 2014Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	68.	No cover image available Perspectives and experiences on developing national financia strategies Manje, Lemmy. by Manje, Lemmy. Material type: Article; Format: print Publisher: 2013Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	69.	No cover image available The sustainability of MFIs in Uganda the need for consumer protection while balancing stakeholder by Zeija, Flavian. Material type: Article; Format: print Publisher: 2013Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	70.	No cover image available Impact of Branding on Consumer Buying Preferences towards Ba Products in Small Town A Study of Rewa City / Manshani, Mamata. by Manshani, Mamata. Material type: Article; Format: print Publisher: 2014Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	71.	No cover image available A Study on the inconveniences of Totally Visually Handicappe during Cash Transactions in Banks Chowdhury, Shuvo Roy. by Chowdhury, Shuvo Roy. Material type: Article; Format: print Publisher: 2014Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	72.	No cover image available Fairness and Reciprocity of Consumers Panchal, Shirish. by Panchal, Shirish. Material type: Article; Format: print Publisher: 2014Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	73.	No cover image available Measuring Impact of Consumer and Product Features on E-comme Adoption in India an Empirical Study / Goswami, Shubham. by Goswami, Shubham. Material type: Article; Format: print Publisher: 2014Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	74.	No cover image available Importance of Consumer Insights for Brand Building by Medical Entrepreneurs by Mohanty, Ragini N \| Shah, Richa \| Kumar, Anjali. Material type: Article; Format: print Publisher: 2015Online access: Click here to access online Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	75.	No cover image available Consumer Behaviour for Household Appliances in Ludhiana Kumar, Rajesh. by Kumar, Rajesh. Material type: Article; Format: print Publisher: 2015Availability: Items available for loan: Ahmedabad (HO)Call number: (1). Place hold Add to cart (remove)
	76.	No cover image available Consumer Protection Act and its Implications by . Material type: Text; Literary form: Publisher: Ahmedabad CERC Availability: Items available for loan: Ahmedabad (HO)Call number: 381.34 C6 (1). Place hold Add to cart (remove)
	77.	No cover image available Effective Uses of Law by . Material type: Text; Literary form: Publisher: Ahmedabad CERC Availability: Items available for loan: Ahmedabad (HO)Call number: 381.34 E3 (1). Place hold Add to cart (remove)
	78.	Sage brief guide to business ethics Material type: Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, CA Sage Publications, Inc. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 174.4 S2 (2). Place hold Add to cart (remove)
	79.	We are like that only understanding the logic of consumer India by Bijapurkar, Rama. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Portfolio / Penguin Books India 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 B4W3 (4). Place hold Add to cart (remove)
	80.	Consumer cooperatives and rural marketing an analytical study of Assam by Sarma, Nripendra N. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Mittal Publications 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S2C6 (1). Place hold Add to cart (remove)
	81.	Advertising, society, and consumer culture by Hovland, Roxanne \| Wolburg, Joyce M. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Armonk, New York M e Sharpe 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 306 H6A2 (1). Place hold Add to cart (remove)
	82.	Product variety and the gains from international trade by Feenstra, Robert C. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Cambridge The MIT Press 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 382.01 F3P7 (1). Place hold Add to cart (remove)
	83.	Consumer behavior in action real-life applications for marketing managers by Lantos, Geoffrey P. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Chennai Yes Dee Publishing Pvt. Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 L2C6 (1). Place hold Add to cart (remove)
	84.	The Lean start-up how constant innovation creates radically successful businesses by Ries, Eric. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi / London Portfolio / Penguin 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.11 R4L3 (1). Checked out (1). Lists: Startups. Place hold Add to cart (remove)
	85.	Boom marketing to the ultimate power consumer--the baby boomer woman by Brown, Mary \| Orsnorn, Carol. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (American Management Association) 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 B7B6 (1). Place hold Add to cart (remove)
	86.	Now build a great business 7 ways to maximize your profits in any market by Thompson, Mark \| Tracy, Brian. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (American Management Association) 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658 T4N6 (1). Place hold Add to cart (remove)
	87.	Managing knock your socks off service by Bell, Chip R \| Zielinski, Dave \| Zemke, Ron. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (American Management Association) 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 B3M2 (1). Place hold Add to cart (remove)
	88.	Knock your socks off selling by Gitomer, Jeffrey \| Zemke, Ron. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (American Management Association) 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658.85 G4K6 (1). Place hold Add to cart (remove)
	89.	The Key to the C-suite what you need to know to sell successfully to top executives by Nick, Michael J. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (Amercan Management Association) 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.85 N4K3 (1). Place hold Add to cart (remove)
	90.	The Age curve how to profit from the coming demographic storm by Gronbach, Kenneth W. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (American Management Association) 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 G7A4 (1). Place hold Add to cart (remove)
	91.	Instant appeal the 8 primal factors that create blockbuster success by Kunkel, Vicki. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (American Management Association) 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.409 K8I6 (1). Place hold Add to cart (remove)
	92.	Super marketwala secrets to winning consumer India by Mall, Damodar. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Gurgaon Random House Publishers India Pvt. Ltd. 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.878 M2S8 (1). Place hold Add to cart (remove)
	93.	Predictably irrational the hidden forces that shape our decisions by Ariely, Dan. Material type: Text; Format: print ; Literary form: Not fiction Publisher: London Harper / HarperCollins Publishers 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 153.83 A7P7 (1). Place hold Add to cart (remove)
	94.	Reorganize for resilience putting customers at the centre of your business by Gulati, Ranjay. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Press 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 G8R3 (1). Place hold Add to cart (remove)
	95.	Wiley international encyclopedia of marketing 7 vols. (v1.marketing strategy ; v2.marketing research ; v3.consumer behavior ; v4.advertising and integrated communication ; v5.product innovation and management ; v6.international marketing ; v7.cumulative index by Sheth, Jagdish N (Ed.) \| Malhotra, Naresh K (ED.). Material type: Text; Format: print ; Literary form: Not fiction Publisher: Chichester, UK Wiley / John Wiley and Sons, Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 W4 (7). Place hold Add to cart (remove)
	96.	Inflation expectations by Sinclair, Peter (Ed.). Material type: Text; Format: print ; Literary form: Not fiction Publisher: Oxon Routledge 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 332.41 I6 (1). Place hold Add to cart (remove)
	97.	Business environment by Riley, Pippa. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Viva Books Pvt.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 338.542 R4B8 (1). Place hold Add to cart (remove)
	98.	Managing challenging clients building effective relationship with difficult customers by Oade, Aryanne. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Hampshire Palgrave Macmillan 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 O2M2 (1). Place hold Add to cart (remove)
	99.	Marketing through turbulent times by Darroch, Jenny. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Hampshire Palgrave Macmillan 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658 D2M2 (1). Place hold Add to cart (remove)
	100.	Dynamic marketing by Ramteke, Anil M. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Reliable Publishing House 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 R2D9 (1). Place hold Add to cart (remove)
	101.	The Ultimate question 2.0 how to promoter companies thrive in a customer-driven world by Reichheld, Fred \| Markey, Rob. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business Review Press 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 R3U5 (1). Place hold Add to cart (remove)
	102.	Sixty trends in Sixty minutes by Hill, Sam. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc. 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 H4S4 (1). Place hold Add to cart (remove)
	103.	Business laws Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Taxmann Publications Pvt.Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 343.07 B8 (1). Place hold Add to cart (remove)
	104.	Consumer protection in India policies and case studies by Misra, Suresh (Ed.) \| Pathania, Mamta (Ed.) \| Chadah, Sapna (Ed.). Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Concept Publishing Company Pvt.Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 343.54 C6 (1). Place hold Add to cart (remove)
	105.	Brandwashed tricks companies use to manipulate our minds and persuade us to buy by Lindstrom, Martin. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York Crown Business 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 L4B7 (2). Place hold Add to cart (remove)
	106.	The Hidden wealth of customers realizing the untapped value of your most important asset by Lee, Bill. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Review Press 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 L3H4 (1). Place hold Add to cart (remove)
	107.	Hooked how to build habit-forming products by Eyal, Nir \| Hoover, Ryan. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi / London Portfolio / Penguin 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.575 E9H6 (1). Place hold Add to cart (remove)
	108.	The Next economy will you know where your customers are? by Ettenberg, Elliott. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 E8N3 (1). Place hold Add to cart (remove)
	109.	Rural marketing targeting the non-urban consumer by Velayudhan, Sanal Kumar. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 V3R8 (1). Place hold Add to cart (remove)
	110.	Marketing of consumer financing in India problems and prospects by Vyas, Parimal H. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Jaipur Book Enclave 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 332.35 V9M2 (1). Place hold Add to cart (remove)
	111.	No cover image available Do it yourself guide how to file a complaint before consumer forum by Pamecha, Virendra K. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Indore Xcess Informatics & Services Pvt.Ltd. 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 340 P2D6 (1). Place hold Add to cart (remove)
	112.	Marketing management by Kotler, Philip \| Keller, Kevin Lane \| Chernev, Alexander \| Sheth, Jagdish N \| Shainesh, G. Edition: 6th ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: Noida Pearson India education Services Pvt. Ltd. 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K6M2 (4). Checked out (1). Place hold Add to cart (remove)
	113.	Tourism and hospitality marketing a global perspectives by Hudson, Simon. Material type: Text; Format: print ; Literary form: Not fiction Publisher: London Sage Publications Ltd. 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 338.4791 H8T6 (1). Place hold Add to cart (remove)
	114.	One land One Billion minds insights on branding in India by Sridhar, Ramanujam. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Madras Productivity & Quality Publishing Pvt. Ltd. 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S7O6 (1). Place hold Add to cart (remove)
	115.	Managing quality :a practical guide to customer satisfaction by Murthy, D B N. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658.4013 M8M2 (1). Place hold Add to cart (remove)
	116.	The Hummer and the mini navigating the contradictions of the new trend landscape by Waters, Robyn. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Portfolio 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 W2H8 (1). Place hold Add to cart (remove)
	117.	No cover image available Rural marketing targeting the non-urban consumer by Velayudhan, Sanal Kumar. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 V3R8 (1). Place hold Add to cart (remove)
	118.	Primal branding create zealots for your brand, your companya nd your future by Hanlon, Patrick. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York Entrepreneur Press 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.022 E6 (1). Place hold Add to cart (remove)
	119.	No cover image available Monkey business 7 laws of the jungle for becoming the best of the bunch by Wight, Sandy \| Tyink, Steve \| Hager, Mick. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Gibbs Smith 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.409 W4M6 (1). Place hold Add to cart (remove)
	120.	Up against the corporate wall cases in business and society by Sethi, S Prakash \| Steidlmeier, Paul. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Jersey PHI 1997Availability: Items available for loan: Ahmedabad (HO)Call number: 658.408 S3U7 (1). Place hold Add to cart (remove)
	121.	Consumer behavior concepts and applications by Loudon, David L \| Della Bitta, Albert J. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 1993Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 L6C6 (1). Place hold Add to cart (remove)
	122.	Understanding the consumer by Szmigin, Isabelle. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 S9U6 (1). Place hold Add to cart (remove)
	123.	The Best service is no service how to liberate your customers from customers service, keep them happy, and control costs by Price, Bill \| Jaffe, David. Material type: Text; Format: print ; Literary form: Not fiction Publisher: San Francisco, CA Jossey-Bass 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 P7B3 (1). Place hold Add to cart (remove)
	124.	Winning behavior what the smartest, most successful companies do differently by Bacon, Terry R \| Pugh, David G. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 B2W4 (1). Place hold Add to cart (remove)
	125.	Problems in marketing applying key concepts and techniques by Moutinho, Luiz \| Chien, Charles. Material type: Text; Format: print ; Literary form: Not fiction Publisher: London Sage Publications Ltd. 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M6P7 (1). Place hold Add to cart (remove)
	126.	Retailing an introduction by Cox, Roger \| Brittain, Paul. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Dorling Kindersley (India) / Pearson Education 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 C6R3 (1). Place hold Add to cart (remove)
	127.	No cover image available Cosumer Protection Act 1986 and Its Effects on Small Scale Entrepreneurs Code No. 381 Material type: Text; Format: print ; Literary form: Not fiction Publisher: Bangalore AICTE 1994Availability: Items available for loan: Ahmedabad (HO)Call number: 343.071 V2C6 (1). Place hold Add to cart (remove)
	128.	Consumer Behaviour Concept and Applications by Loudon, David L \| Bitta, Albert J Della. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 1993Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 L6C6 (1). Place hold Add to cart (remove)
	129.	Beyond consumer marketing sectoral marketing and emerging trends by Panwar, J S. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books / Sage 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 P2B3 (1). Place hold Add to cart (remove)
	130.	The Economics of innovation an introduction by Swann, G M Peter. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Cheltenham, UK Edward Elgar 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 330.122 S9E2 (1). Place hold Add to cart (remove)
	131.	Built to love creating products that captivate customers by Boatwright, Peter \| Cagan, Jonathan. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH Education Pvt.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 B6B8 (1). Place hold Add to cart (remove)
	132.	Rural retailing in India by Yadav, Naresh Kumar \| Singh, Awadhesh Kumar. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Serial Publications 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 Y2R8 (1). Place hold Add to cart (remove)
	133.	Better business by Poatsy, Mary Anne \| Martin, Kendall. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice Hall 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658 P6B3 (1). Place hold Add to cart (remove)
	134.	Marketing strategy by Mishra, Anil \| Mishra, Amit. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M4M2 (1). Place hold Add to cart (remove)
	135.	The Big book of marketing lessons and best practices from the World's greatest companies by Bennett, Anthony G (Ed.). Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B4 (1). Place hold Add to cart (remove)
	136.	Guide to Indian markets Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Matrix Publishers 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 332.6 G8 (1). Place hold Add to cart (remove)
	137.	Contagious why things catch on by Berger, Jonah. Material type: Text; Format: print ; Literary form: Not fiction Publisher: London Simon & Schuster 2013Availability: No items available : Checked out (1). Place hold Add to cart (remove)
	138.	No cover image available The Indian consumer by The Economic times. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Bennet and Coleman 2005; Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1). Place hold Add to cart (remove)
	139.	No cover image available Marketing metaphoria what deep metaphors reveal about the minds of consumers by Zaltman, Gerald \| Zaltman, Lindsay H. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business Press 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 Z2M2 (1). Place hold Add to cart (remove)
	140.	Consumer is king know your rights and remedies by Rao, Rajyalakshmi. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Delhi Universal Law Publishing Co.Pvt.Ltd. 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 343.071 R2C6 (1). Place hold Add to cart (remove)
	141.	Consumer behavior by Schiffman, Leon G \| Kanuk, Leslie Lazar. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Dorling Kindersley (India) Pvt. Ltd. / Pentice Hall 2009Availability: No items available : Checked out (1). Place hold Add to cart (remove)
	142.	Consumer behaviour text and cases by Batra, Satish K \| Kazmi, S H H. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 B2C6 (1). Place hold Add to cart (remove)
	143.	A Complaint is a gift by Barlow, Janelle \| Moller, Claus. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 B2C6 (1). Place hold Add to cart (remove)
	144.	Consumer behaviour and rural marketing in India Agrawal, Meenu Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi New Century Publications 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 A4C6 (1). Place hold Add to cart (remove)
	145.	Service magic the art of amazing your customers by Zemke, Ron \| Bell, Chip. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Corpus Collosum Learning Pvt.Ltd. 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 Z3S3 (1). Place hold Add to cart (remove)
	146.	Loyality myths hyped strategies that will put you out of business and proven tactics that really works by Keiningham, Timothy L \| Wallard, Henri \| Aksoy, Lerzan \| Vavra, Terry G. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8343 K3L6 (1). Place hold Add to cart (remove)
	147.	Legend in marketing vol.1-8 v1. consumer behavior: conceptual foundations ; v2. consumer behavior: empirical research ; v3.visioning the future ; v4.international marketing ; v5.managerial marketing: the early years ; v6.managerial marketing: current thought ; v7.organizational buyer behavior ; v8.relationship marketing by Sheth, Jagdish N \| Krishnan, Balaji C (Ed.). Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications India Pvt.Ltd. 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S4L3 (8). Place hold Add to cart (remove)
	148.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	149.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	150.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	151.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	152.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	153.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	154.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	155.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	156.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	157.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	158.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	159.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	160.	No cover image available Business fundamentals:1-13 1.new product development ; 2.understanding consumer behavior ; 3.reading financial reports ; 4.sales management ; 5.competitive strtaegy ; 6.information technology for managers ; 7.finance for managers ; 8.negotiation ; 9.managing human resources ; 10.leadership for new managers ; 11.marketing strategy ; 12.financing entrepreneurial ventures ; 13.understanding costs Material type: Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Publishing 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 B8 (1). Place hold Add to cart (remove)
	161.	Electronic commerce a managerial perspective by Turban, Efraim \| Lee, Jae \| Viehland, dennis \| King, David. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Dorling Kindersley (India) Pvt.Ltd. / Pearson Education 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 T8E5 (2). Place hold Add to cart (remove)
	162.	Rural marketing: text and cases by Krishnamacharyulu, C S G \| Ramakrishnan, Lalitha. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education (Singapore) 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K7R8 (1). Place hold Add to cart (remove)
	163.	The Power to predict how real-time businesses anticipate customer needs, create opportunities and beat competition by Ranadiv'e, Vivek. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658 R2P6 (1). Place hold Add to cart (remove)
	164.	Understanding consumers building powerful brands using consumer research by Parameswaran, M G. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 P2U6 (1). Place hold Add to cart (remove)
	165.	Business inside out capturing millions of brand loyal gay consumers by Witeck, Robert \| Comes, Wesley. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Chicago Kaplan Publishing 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 W5B8 (1). Place hold Add to cart (remove)
	166.	No cover image available Consumer behavior and marketing strategy by Peter, J Paul \| Olson, Jerry C. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2005Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 P3C6 (1). Place hold Add to cart (remove)
	167.	Luxury fashion branding trends, tactics, techniques Material type: Text; Format: print ; Literary form: Not fiction Publisher: Hampshire Palgrave Macmillan 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 741.672 O5L8 (1). Place hold Add to cart (remove)
	168.	Public relations practices managerial case studies and problems by Center, H Allen \| Jackson Patrick. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 659.2 C3P8 (1). Place hold Add to cart (remove)
	169.	Fusion for profit how marketing and finance can work together to create value by Jagpal, Sharan \| Jagpal, Shireen. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Oxford OUP 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.84 J2F8 (1). Place hold Add to cart (remove)
	170.	Handbook of public relations and communications by Lesly, Philip (Ed.). Material type: Text; Format: print ; Literary form: Not fiction Publisher: Mumbai Jaico 2002Availability: Items available for loan: Ahmedabad (HO)Call number: 658 L3H2 (1). Place hold Add to cart (remove)
	171.	Brains on fire igniting powerful, sustainable, word of mouth movement by Phillips, Robbin \| Jones, Spike \| Church, Geno \| Cordell, Greg. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley and Sons, Inc. 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 659.13 P4B7 (1). Place hold Add to cart (remove)
	172.	Strategic marketing by Nag, A. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Macmillan Publishers India Ltd. 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 N2S8 (1). Place hold Add to cart (remove)
	173.	Public relations practices managerial case studies and problems by Centr, Allen H \| Stansberry, Frank R \| Smith, Stacey \| Jackson, Patrick. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi PHI Learning Pvt.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 659.2 C3P8 (1). Place hold Add to cart (remove)
	174.	Consumer India inside the Indian mind and wallet by Sinha, Dheeraj. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Times Group Books 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658 T4 (1). Place hold Add to cart (remove)
	175.	CS-foundationBusiness economics by Kedia, Sangeet \| Bhatia, Puneet. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Taxmann Publications (P.) Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658 T2 (1). Place hold Add to cart (remove)
	176.	How companies win profiting from demand-driven business models no matter what business you're in by Kash, Rick \| Calhoun, David. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York HarperCollins Publishers 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.4092 K2H6 (1). Place hold Add to cart (remove)
	177.	Consumer Protection and Law by Himachalam, D. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi APH Pub Corp 1998Availability: Items available for loan: Ahmedabad (HO)Call number: 343.071 H4C6 (1). Place hold Add to cart (remove)
	178.	Consumer Protection and the Law by Himachalam, D. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi APH Pub Corp 1998Availability: Items available for loan: Ahmedabad (HO)Call number: 343.071 H4C6 (1). Place hold Add to cart (remove)
	179.	Consumer Behavior by Hoyer, Wayne D \| Deborah, J. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Chennai All India Publishers & Distributors 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 H6C6 (1). Place hold Add to cart (remove)
	180.	No cover image available Sales strategies by Chris Newby. Material type: Text; Literary form: Publisher: Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 H6C6 (1). Place hold Add to cart (remove)
	181.	No cover image available The consumer protection act, 1986: bare act with short notes Material type: Text; Format: print ; Literary form: Not fiction Publisher: Delhi Universal Law Publishing Co. 2001Availability: Items available for loan: Ahmedabad (HO)Call number: 340 B2 (1). Place hold Add to cart (remove)
	182.	E-marketing theory and application by Dann, Stephen \| Dann, Susan. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Hampshire Palgrave Macmillan 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 D2E6 (1). Place hold Add to cart (remove)
	183.	Home loan counselling by IIBF (Indian Institute of Banking& Finance). Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Taxmann Publications (P.) Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 332.34 I6H6 (1). Place hold Add to cart (remove)
	184.	Why people (don't) buy: the go and stop signals by Chakravarti, Amitav \| Thomas, Manoj. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Houndmills, Basingstoke Hampshire New York, NY Palgrave Macmillan 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 C4W4 (1). Place hold Add to cart (remove)
	185.	The Hidden wealth of customers: realizing the untapped value of your most important asset by Lee, Bill. Publisher: Boston, MA Harvard Business Review Press 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 L3H4 (1). Place hold Add to cart (remove)
	186.	Soda politics: taking on big soda (and winning) by Nestle,Marion. Publisher: Oxford OUP 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 338.476 N3S6 (1). Place hold Add to cart (remove)
	187.	Home loan counselling by IIBF (Indian Institute of Banking& Finance). Publisher: New Delhi Taxmann Publications (P.) Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 332.34 I6H6 (1). Place hold Add to cart (remove)
	188.	The Huawei story by Tao, Tian \| Chunbo, Wu. Publisher: New Delhi Sage Response 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04092 T2H8 (1). Place hold Add to cart (remove)
	189.	Consumer culture and society by Murphy, Wendy Wiedenhoft. Publisher: Thousand Oaks, CA Sage Publications, Inc. 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 306.309 M8C6 (1). Place hold Add to cart (remove)
	190.	The little book of big customer satisfaction measurement by Rao, Ajit \| Chandra, Subhash. Material type: Text Publisher: New Delhi ; SAGE Publications Availability: Items available for loan: BengaluruCall number: 658.812 ANI (1). Place hold Add to cart (remove)
	191.	Empowering brands with customer integration: classification, benefits and success factors by Sesselmann, Jorg. Publisher: Wiesbaden Springer 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 S3E6 (1). Place hold Add to cart (remove)
	192.	The Unmanageable consumer by Gabriel, Yiannis \| Lang, Tim. Edition: 3rd ed.Material type: Text; Format: print ; Literary form: Not fiction Publisher: London Thousand Oaks, California SAGE 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 381.3 G2U6 (1). Place hold Add to cart (remove)
	193.	No cover image available The Attention merchants: from daily newspaper to social media, how our time and attention is harvested and sold by Wu, Tim. Publisher: London Atlantic Books Ltd. 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 659.1 W8A8 (1). Place hold Add to cart (remove)
	194.	Employing qualitative methods in the private sector by Mitchell, Marilyn L. Publisher: Thousand Oaks, CA Sage Publications, Inc. 1998Availability: Items available for loan: Ahmedabad (HO)Call number: 300.72 Q8 (1). Place hold Add to cart (remove)
	195.	Consumer-brand relationships: theory and practice by Fournier, Susan (Ed.) \| Breazeale, Michael (Ed.) \| Fetscherin, Marc (Ed.). Edition: rep. Publisher: London Routledge 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8343 C6 (1). Place hold Add to cart (remove)
	196.	The Cultural side of innovation: adding values by Jacobs, Dany. Edition: rep. Publisher: London Routledge 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 338.064 J2C8 (1). Place hold Add to cart (remove)
	197.	Essentials of consumer behavior by Stephens, Debra L. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New York London Routledge/Taylor & Francis Group 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 S8E8 (1). Place hold Add to cart (remove)
	198.	Done: the secret deals that are changing our world by Peretti, Jacques. Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Adult; Publisher: London Hodder & Stoughton Ltd. 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 320 P3D6 (1). Place hold Add to cart (remove)
	199.	Rural Marketing by Velayudhan, Sanal Kumar. Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Response Books 2002Availability: Items available for loan: GuwahatiCall number: 658.8 VEL (1). Place hold Add to cart (remove)
	200.	Nudge: improving decisions about health, wealth and happiness by Thaler, Richard H \| Sunstein, Cass R. Publisher: London Penguin Books Availability: Items available for loan: Ahmedabad (HO)Call number: 330.019 T4N8 (1). Place hold Add to cart (remove)

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