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1.
Embedded lead users inside the firm how innovative user employees contribute to the corporate product innovation process

by Schweisfurth, Tim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Springer 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658 S7 (1).

2.
Lean analytics: use data to build a better startup faster

by Croll, Alistair | Yoskovitz, Benjamin.

Publisher: Sebastopol, CA O'Reilly Media, Inc. 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 C7L3 (1).

3.
Essentials of consumer behavior

by Stephens, Debra L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York London Routledge/Taylor & Francis Group 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 S8E8 (1).

4.
Qualitative research in marketing and management: doing interpretive research projects

by Hackley, Chris.

Edition: 2nd ed. Publisher: Oxon, UK Routledge / Taylor & Francis Group 2020Availability: Items available for loan: Ahmedabad (HO)Call number: 658.0072 H2Q8 (1).

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