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1.
Preventing the premature death of relationship marketing Fournier, S. Dobscha S.

by Fournier, S. Dobscha S.

Material type: Article Article; Format: print Publisher: 1998Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

2.
Towards appropriate packaging in Japan Sasaki, Haruo.

by Sasaki, Haruo.

Material type: Article Article; Format: print Publisher: 1998Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

3.
Environmental business management Wahal, R. N.

by Wahal, R. N.

Material type: Article Article; Format: print Publisher: 1998Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

4.
Flavour encapsulation applications Sharma, Vandana. Arora Sumit.

by Sharma, Vandana. Arora Sumit.

Material type: Article Article; Format: print Publisher: 1999Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

5.
India's industrial policy and quality Balasubramanian, M. G.

by Balasubramanian, M. G.

Material type: Article Article; Format: print Publisher: 1999Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

6.
Are Consumers Spending Less? Sarkar, Ranju / Bhargava, Anjuli.

by Bhargava, Anjuli.

Material type: Article Article; Format: print Publisher: 2001Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

7.
Food Revolution a win-win for farmer and consumer / Banga, M S.

by Banga, M S.

Material type: Article Article; Format: print Publisher: 2002Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

8.
Luxury for the Masses Silverstein, Michael J.

by Silverstein, Michael J.

Material type: Article Article; Format: print Publisher: 2003Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

9.
E-Commere Opportunities and Challenges to Consumers / Venkatesha, H R

by Venkatesha, H R.

Material type: Article Article; Format: print Publisher: 2003Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

10.
Consumerism Kumar, D N S.

by Kumar, D N S.

Material type: Article Article; Format: print Publisher: 2003Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

11.
Dynamics of Inflation in Services Consumers Stuck with Inefficiencies and High Costs / Raipur

by Raipuria, Kalyan.

Material type: Article Article; Format: print Publisher: 2003Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

12.
Consumer is the King in the Era of Competition Is He Really? / Sarma, R H.

by Sarma, R H.

Material type: Article Article; Format: print Publisher: 2003Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

13.
Old Marketing Maxims for New times Rao, S L

by Kistruck, Geoffrey M.

Material type: Article Article; Format: print Publisher: 2003Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

14.
Selling Direct to the Consumer Wunderman, Lester.

by Wunderman, Lester.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

15.
Into the Consumer's Mind Rao, K Raghavendra.

by Rao, K Raghavendra.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

16.
Rescuing Advertising form the Stone Age Deimer, Michael S.

by Deimer, Michael S.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

17.
Understanding Urban Youth Instant Karma / Sharma, Saurabh.

by Sharma, Saurabh.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

18.
Exporters get their Share of Poll Goodies, Mini- Exim Policy Sops for Consumers Too Kistruck, Geoffrey M

by Kistruck, Geoffrey M.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

19.
How global brands compete Holt, Douglas B.

by Holt, Douglas B.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

20.
None of our business? Fusaro, Robert A.

by Fusaro, Robert A.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

21.
A Study of place of purchase for selected consumer products Kumar, R Sampath.

by Kumar, R Sampath.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

22.
Lean consumption Womack, James P.

by Womack, James P.

Material type: Article Article; Format: print Publisher: 2005Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

23.
Quality food a prosumer perspective / Saha, R K.

by Saha, R K.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

24.
Behavioural components of culture vis-a-vis behaviour of con educational services Ganesh, S K G.

by Ganesh, S K G.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

25.
Major sales who really does the buying? / Bonoma, Thomas V.

by Bonoma, Thomas V.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

26.
An Investigation of the consumers predisposition towards enr the retail loyalty cards Rakesh, Sapna.

by Rakesh, Sapna.

Material type: Article Article; Format: print Publisher: 2008Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

27.
Use of plastic bags factors affecting ecologically oriented behavior in consumer

by Sanghi, Seema.

Material type: Article Article; Format: print Publisher: 2008Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

28.
Evolution of consumers laws Singh, Mahendra K.

by Singh, Mahendra K.

Material type: Article Article; Format: print Publisher: 2009Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

29.
Preference of durables by rural consumers an empirical analysis / Kumar, Babita.

by Kumar, Babita.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

30.
The Lean start-up how constant innovation creates radically successful businesses

by Ries, Eric.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi / London Portfolio / Penguin 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.11 R4L3 (1). Checked out (1).
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31.
Boom marketing to the ultimate power consumer--the baby boomer woman

by Brown, Mary | Orsnorn, Carol.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (American Management Association) 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 B7B6 (1).

32.
All customers are irrational understanding what they think, what they feel, and what keeps them coming back

by Cusick, William.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (American Management Association) 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 C8A5 (1).

33.
Embedded lead users inside the firm how innovative user employees contribute to the corporate product innovation process

by Schweisfurth, Tim.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Springer 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658 S7 (1).

34.
Food processing industry in India unleashing the potential of the non-alcoholic beverage sector

by Mukherjee, Arpita | Satija, Divya | Ghosh, Deboshree | Mukherjee, Debolina.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Academic Foundation 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 664 M8F6 (1).

35.
Hooked how to build habit-forming products

by Eyal, Nir | Hoover, Ryan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi / London Portfolio / Penguin 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.575 E9H6 (1).

36.
The Sustainable enterprise a macromarketing approach

by Peterson, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, CA Sage Publications, Inc. 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 P3S8 (1).

37.
Wonder woman marketing secrets for the trillion-dollar customer

by Ellwood, Lain | Shekar, Sheila.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire, UK Palgrave Macmillan 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 E5W6 (1).

38.
Impact of e-commerce on consumers and small firms

by Zappala, Salvatore (Ed.) | Gray, Colin (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Ashgate 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 I6 (1).

39.
Marketing to rural consumers understanding and tapping the rural market potential

by Velayudhan, Sanal Kumar (Ed.) | Sridhar, Guda (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M2 (3).

40.
Services marketing

by Baron, Steve (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles Sage 2010Availability: Items available for reference: Ahmedabad (HO) ReferenceCall number: 658.809 S3 (1). :

41.
Services marketing

by Baron, Steve (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles Sage 2010Availability: Items available for reference: Ahmedabad (HO) ReferenceCall number: 658.809 S3 (1). :

42.
Services marketing

by Baron, Steve (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles Sage 2010Availability: Items available for reference: Ahmedabad (HO) ReferenceCall number: 658.809 S3 (1). :

43.
Services marketing

by Baron, Steve (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Los Angeles Sage 2010Availability: Items available for reference: Ahmedabad (HO) ReferenceCall number: 658.809 S3 (1). :

44.
Understanding consumers building powerful brands using consumer research

by Parameswaran, M G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 P2U6 (1).

45.
The Intention economy when customers take charge

by Searls, Doc.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Review Press 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 S3I6 (1).

46.
The $10 Trillion prize captivating the newly affluent in China and India

by Silverstein, Michael J | Michael, David | Liao, Carol | Singhi, Abheek.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, MA Harvard Business Review Press 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.84 S4D6 (1).

47.
Start up your fashion label

by Gunnupuri, Aarthi.

Publisher: Noida HarperCpllins Publishers 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.11 G8S8 (1).

48.
Consumer culture and society

by Murphy, Wendy Wiedenhoft.

Publisher: Thousand Oaks, CA Sage Publications, Inc. 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 306.309 M8C6 (1).

49.
We are like that only : understanding the logic of consumer India

by Bijapurkar, Rama.

Material type: Text Text Publisher: Noida ; Penguin Books Availability: Items available for loan: BengaluruCall number: 339.47 BIJ (1).

50.
The Unmanageable consumer

by Gabriel, Yiannis | Lang, Tim.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Thousand Oaks, California SAGE 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 381.3 G2U6 (1).

51.
Lean analytics: use data to build a better startup faster

by Croll, Alistair | Yoskovitz, Benjamin.

Publisher: Sebastopol, CA O'Reilly Media, Inc. 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 C7L3 (1).

52.
Essentials of consumer behavior

by Stephens, Debra L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York London Routledge/Taylor & Francis Group 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 S8E8 (1).

53.
Cross Shopping Behavior of Grocery Consumers

by Mishra, Hari Govind.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad EDII 2017Online access: Click here to access online Availability: Items available for loan: Ahmedabad (HO) (1).

54.
Ethnic marketing: theory, practice and entrepreneurship

by Pires, Guilherme D | Stanton, John.

Publisher: New York Routledge 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 P4E8 (1).

55.
Bottom of the pyramid marketing: making, shaping and developing BOP market

by Singh, Ramendra (Ed.).

Publisher: Bingley, UK Emerald Publishing 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B6 (1).

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